Models Nipples Oddly Erect on Transit Poster

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While we're quite sure this wasn't planned, this advertiser might want to consider asking the transit company to reposition its bus poster a bit lest the advertiser be accused of overexciting its models during photo shoots.

by Steve Hall    Sep-12-05    
Topic: Outdoor



AutoTrader's Dirty Bitches Offend

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John Brock points us to a billboard for AutoTrader in Auckland that was pulled. It seems several had a problem with the copy which read, "We've Got Rides For Dirty Bitches." Without seeing the accompanying image of two dogs (commonly referred to as bitches in Auckland) looking out the window, one might understand how it might offend but no. The whole thing's been depicted as some kind of woman-bashing campaign and the Advertising Standards Authority has requested the billboard be taken down. AutoTrader has complied with the request.

by Steve Hall    Sep- 9-05    
Topic: Outdoor



Court TV 'Parco's Watching' Campaign Expands

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Accompanying the recently launched online game for the upcoming Court TV show Parco's Watching, San Francisco-based Venables Bell has created additional campaign elements including posting on ATM machines, in laundromats, on bathroom mirrors and on bar coasters along with taxi tops, bus posters and wild postings. The phone kiosks have slogans that say "Because Vinnie Parco was watching, I went from successfully cheating on my wife to living with my mom." The bar coasters say things like "Would you want this conversation you are having to be overheard?" The work can be viewed here.

by Steve Hall    Sep- 8-05    
Topic: Cable, Campaigns, Guerilla, Outdoor, Poster



Maria Sharapova Delivers Canon PowerShot

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In a unique street posting, caught on camera by Bucky Turco, Canon has created an interesting, 3D-like wallscape that shows tennis balls embedded into a brick wall as if Maria, herself, was in the middle of the road whacking balls into the bricks. Affixed to the wall, along with the images of tennis balls, are stickers that say, "Maria was here. Canon PowerShot." Very creative if we do say so ourselves. See another image here.

by Steve Hall    Sep- 8-05    
Topic: Celebrity, Outdoor



Abercrombie & Fitch Erect Giant Bulge

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Spotted by our ever vigilant Bucky Turco next to the Prada store on 5th Avenue in New York City, Abercrombie & Fitch has erected a huge billboard in the form of a jeans-clad gentleman sporting what many might find to be a nice package. The doorway into his crotch is a nice touch too.

by Steve Hall    Sep- 8-05    
Topic: Outdoor



Jockey Guys Sits Up For Ladies

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In response to our equal opportunity post about the Bench Body billboard which we felt would be of interest to our female readers, New Zealand reader, Jacqui suggests another. Jacqui says Jockey is running a campaign, part of which is a giant billboard showing a six-packed guy doing sit ups just as he does on this website here. Enjoy.

by Steve Hall    Sep- 6-05    
Topic: Outdoor



Ad Postings Encourage Graffiti

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Today, Bucky Turco was walking down the street and noticed a new ad for New York Sports Club. It was a series of wild postings in groups of 4 that said "________Better" and were accompanied by various images supporting the copy that was printed but looked like it was written in with marker. They copy read: Oh my God Better, Scram Better, and Play Better.

One of the spaces was blank so Turco decided to write in BLOG Better just for fun with a marker. Turco wonders if this could be construed as breaking the law by defacing property paid for by an advertiser and also wonders whether advertising that encourages people to interact or write on it, could classify the writing as graffiti, an art form many consider illegal. Certainly, it's a gray area yet encouraging people to interact with advertising can have it's benefits.

by Steve Hall    Sep- 1-05    
Topic: Outdoor



Big Bench Body Billboard Begs

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Since way too many Adrants stories feature scantily clad women in ads begging people to buy stuff, we thought we'd give a proper nod to our sizable female readership and share this outdoor board for Philippine fashion label Bench Body.

by Steve Hall    Sep- 1-05    
Topic: Outdoor



Mystery Stealth Marketing Sits Atop Manhattan Bank

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Oh joy! Another stealth marketing effort. This red circle sits atop the Chase Manhattan bank at 423 Canal Street. As with all efforts like this, we'll just have to wait and see who's behind it. Of course, it could just be someone's idea of art. Target?

by Steve Hall    Sep- 1-05    
Topic: Outdoor



'New York Magazine' Transit Campaign to Change Daily

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New York Magazine has launched a transit poster campaign in five Manhattan subway stations in which the creative content of each poster will be changed daily to mirror current events. The campaign, created by Wieden & Kennedy and managed by Outdoor Vision, will launch Friday and continue through September 30.

by Steve Hall    Aug-29-05    
Topic: Outdoor










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