One day before Rockstar announced it would alter Grand Theft Auto San Andreas to an AO (Adult only) rating, this big ass outdoor board appeared in Union Square. On Wednesday, Rockstar announced it was ceasing production of the current version of the game because a hack was found that unlocked hard core sex scenes within the game. While it certainly takes plenty of lead time to get a board of this magnitude up, one does wonder about the timing of it all.
Ever-present Bucky Turco thinks the whole thing is just a bunch of needless wind, telling Adrants, "To me, this whole hot coffee hack/modification was blown so out of proportion. Yes you could hack the PC version and there is some pornographic material, however the console game, although it too has leftover material, it way harder to hack, and that's the one that is most sold not the PC version. Who the hell plays GTA on a computer?"
View another image of the board here.
the gigantic Olympic Clock in New York City's Union Square has begun counting down again as if New York City Olympic officials refuse to believe London was awarded the 2012 Olympics. Wishful thinking is one thing. Begging is another. Someone, please, rip this thing down! Of course, Circuit City is, for sure, loving the added attention.
Pretty soon some marketer is going to find a way to hover a block-sized, holographic mega-ad in the middle of Times Square but, until then, we'll have to settle for a three story perfume bottle in which, for two days, models and celebrities will live, party and kanoodle in front of onlookers. It's all to promote Calvin Klein's CK One fragrance. The display will be unveiled next Tuesday, July 19.
The work is the brainchild of buzz marketing firm Mixed Marketing head honcho Luanne Calvert and Calvin Klein;s in-house agency, CRK Advertising.
A year and a half ago, we reported Bridgeport Connecticut had introduced ad sponsored trash cans throughout its city. Now, Toronto is stepping into the trash ad business with a three month test several 7 X 5 X 2 foot combination garbage/recycling bins. More than 3,000, half of which will carry ads, will be placed city-wide if survey is found to deem them acceptable
In another simple but inventive marketing tactic, Mini ads have been placed atop gas pumps with "word of the day" trivia giving people something to do while pumping gas. It's a lot better than the cents off coupons for bland products like Coke of Mountain Dew. The words, of course, are related to the gas pumping environment. The word in this ad is "Spumped," defined as a condition that occurs when you get to the gas station but can't remember what side your tank is on.
Minis don't just appear atop trucks driven around cities for onlookers to ogle, they also appear on billboards in New Zealand.
While a decade late on milking the event as a joke, some marketer of canned liquid thought it would be funny to riff on the OJ verdict relating it to their drinks apparent lack of sugar whereas OJ (the drink) is guilty of being high in sugar.
Over the past four weeks, graffiti artist Cope2 has been busy bombing a billboard with tags for Time, Inc. the board is now complete and the red Time Magazine border has been placed on the board with the words, "Post-Modernism? Neo-Expressionism? Just Vandalism? Time. Know why." A URL points to a Time archive containing coverage of graffiti.
Our ever-informed intellect tells us Time is considering auctioning the final billboard, in full or in parts, to benefit a non-profit. Check out some press shots of Cope2 with the billboard here.
Adrants reader Nick Mathisen informs us Levi's has placed several "Denim Monsters," jeans placed in odd, artistic configurations, in Union Square in San Francisco. Not a bad way to sell jeans. See full images here and on Nick's blog.
Three Days to Defacement
In early June, professional graffiti artists Tats Cru created a mural for the new Hummer H3. Not long after it's creation, it was defaced as is standard practice when corporations usurp what is believed by many to be a non-commercial art form. Today, our pavement pounding press persona, Bucky Turco, stumbled upon another Tats Cru-created Hummer H3 mural on East 18th and First Avenue in Manhattan. Acknowledging the create/destruct relationship between cool-hunting corporations and graffiti purists, Turco said, "I give it a shelf life of under 3 days before it is defaced."
It's natural for graffiti purists to wash away corporate intrusion on their turf. However, it's going to be in interesting battle as more and more companies, such as Time, purchase space for commercial graffiti artists to tag. It's on thing to deface unappealing corporate graffiti on random,. unpaid surfaces. It's another to deface paid space. View three large images of the mural here.