OJ Guilty of Containing Sugar

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While a decade late on milking the event as a joke, some marketer of canned liquid thought it would be funny to riff on the OJ verdict relating it to their drinks apparent lack of sugar whereas OJ (the drink) is guilty of being high in sugar.

by Steve Hall    Jul- 1-05    
Topic: Outdoor



Time Inc. Gaffiti Board Completed

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Over the past four weeks, graffiti artist Cope2 has been busy bombing a billboard with tags for Time, Inc. the board is now complete and the red Time Magazine border has been placed on the board with the words, "Post-Modernism? Neo-Expressionism? Just Vandalism? Time. Know why." A URL points to a Time archive containing coverage of graffiti.

Our ever-informed intellect tells us Time is considering auctioning the final billboard, in full or in parts, to benefit a non-profit. Check out some press shots of Cope2 with the billboard here.

by Steve Hall    Jun-30-05    
Topic: Outdoor



Levi's 'Monsters' Spotted in San Francisco

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Adrants reader Nick Mathisen informs us Levi's has placed several "Denim Monsters," jeans placed in odd, artistic configurations, in Union Square in San Francisco. Not a bad way to sell jeans. See full images here and on Nick's blog.

by Steve Hall    Jun-29-05    
Topic: Outdoor



Tats Cru Creates Second Hummer Graffiti Mural

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Three Days to Defacement

In early June, professional graffiti artists Tats Cru created a mural for the new Hummer H3. Not long after it's creation, it was defaced as is standard practice when corporations usurp what is believed by many to be a non-commercial art form. Today, our pavement pounding press persona, Bucky Turco, stumbled upon another Tats Cru-created Hummer H3 mural on East 18th and First Avenue in Manhattan. Acknowledging the create/destruct relationship between cool-hunting corporations and graffiti purists, Turco said, "I give it a shelf life of under 3 days before it is defaced."

It's natural for graffiti purists to wash away corporate intrusion on their turf. However, it's going to be in interesting battle as more and more companies, such as Time, purchase space for commercial graffiti artists to tag. It's on thing to deface unappealing corporate graffiti on random,. unpaid surfaces. It's another to deface paid space. View three large images of the mural here.

by Steve Hall    Jun-29-05    
Topic: Outdoor



Billboard Parodies FOX News

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On Monday, a billboard on Sepulveda Boulevard, south of Santa Monica, CA went up that included an image of a shadowy Uncle Sam figure controlling a newscaster puppet. The accompanying headline reads, "Shox News Channel: We Distort, You Comply." The billboard, created by political artist Karen Fiorito, is said to parody monopolistic corporate media and is the second billboard created by the outspoken Fiorito who says her work is designed to explore the relationship between politics, propaganda and art.

more »

by Steve Hall    Jun-22-05    
Topic: Outdoor, Spoofs



Ford Places 'Living' Billboard

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The weblog "A is for Advertising" reports Ford has erected a "living billboard" in Dundas Square, Toronto to promote its Escape Hybrid. With the headline, "Makes everything a little greener," the board contains 900 real plants, kept alive by an irrigation system and tended to weekly by a landscape crew. Larger image here.

by Steve Hall    Jun-21-05    
Topic: Outdoor



Converse Gallery Promoted With Street Art

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To continue promoting its Converse Gallery, a site that allows people to submit 24 second films that "embody the value and spirit of Converse," the sneaker company is using large outdoor poster. One, which is located in the Tribeca area of New York City caught the eye of Bucky Turco, the man MediaBistro's FishbowlNY asked, "Who is Bucky Turco?", who claims Converse is doing outdoor, art-based advertising correctly saying, "You know you're looking at a huge Converse ad but it looks good. It's not hard on the eyes or obtrusive. It also merits integrity even while incorporating elements of the Converse logo in the actual art piece.

He further opines that only brands that have cultural relevance have business co-opting street art saying, "I think this is the main reason why sneaker companies can legitimately pull off artist series/graffiti or art-based programs much more authentically then other brands. Not only are they relevant but they also possess what many brands in the field lack, legitimate history and street cred."

So there you have it. Right from the mouth of the new "Webster Hall Curator Baird Jones," as it were.

by Steve Hall    Jun-21-05    
Topic: Outdoor



It's Summer! Let's Kill Beach Goers With Ads!

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The once quaint, red-lettered banner dragged behind a small bi-plane has increasingly given way to gigantic sky banners, sailboats equipped with logo-emblazoned sails, grooming equipment that paves the beach with logos in the sand, logoed umbrellas, handouts, beach chairs, towels and flip-flops. Tantalized with the ability to reach millions of beach goers each summer, advertisers can't pass up the opportunity to ruin the once pristine views one might assume exist at their local beach. It's amazing Gary Ruskin or the Billboard Liberation front aren't out on beaches every season with giant paint ball cannons equipped with gallon-sized, white paint bullets defacing all that "image pollution." Of course, the sponsored nightlife can sometimes make up for this daytime blight.

by Steve Hall    Jun-20-05    
Topic: Outdoor



Big Boobs Keep Foster's Beer Cold

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Click For Bigger Boobs

OK, then. We know boobs have been used to sell beer forever but not in association with the large shady area a pair of prodigious breasts can provide. Under the photoshopped boobage of one woman, another woman holds a glass of Foster's beer accompanied by the headline, "Well. You Wouldn't Want A Warm Beer, Would You?" At first we thought we were looking at some new form of breast-produced beer milk until we came to our senses and focused on the shadier aspects of this ad. Thanks to flickr user mollyeh11 for this one.

by Steve Hall    Jun-17-05    
Topic: Outdoor



Goodyear Blimp Crashes

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Yesterday, one of Goodyear's gigantic, flying billboards crashed into an industrial park in Florida during a thunderstorm. No one was injured but that's not going to be an easy ad medium to replace.

by Steve Hall    Jun-17-05    
Topic: Outdoor










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