Paris to New York Undersea Train Hoax Revealed


While we knew the website that promoted an undersea train/subway from Paris to New York was a hoax all along, Adrants reader, Bruno points us to a story in LeJournalduNet which reveals the prankster to be a travel site called Apparently, a supporting campaign has been launched which, today, revealed the truth behind the hoax and includes online and transit elements.

by Steve Hall    Jun- 3-05    
Topic: Online, Outdoor, Viral

Time Inc. Hires Graffiti Artist to 'Bomb' Billboard


ANIMAL Magazine publisher Bucky Turco tells us he's heard from an industry insider legendary graffiti artist COPE2 has been hired by Time Magazine to bomb a billboard on Houston and Wooster in New York. We're told Fallon arranged the deal which calls for COPE2 to bomb the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy. In a world where Paris Hilton sells hamburgers, the source comments, we shouldn't really be all that surprised staid Time, Inc. might do something like this. Full sized images here, here and here.

by Steve Hall    Jun- 2-05    
Topic: Outdoor

Kids Magazine Begs GM For Ad Dollars


In a direct approach to getting the attention of GM CEO Rick Wagoner, Kidz Magazine has placed a billboard in Detroit with the headline, "Mr. Wagoner, why isn't GM talking to the people who make 60% Of The Family Car Buying DECISION? Go To for an Epiphany. Sincerely Scott." Scot is Scott Smith, publisher of Kidz Magazine, a magazine "written by kids for kids." While Scott cites GM itself will be able to confirm the figure, it's unclear what, exactly, that 60 percent represents. Some would say this is as an odd way to ask an advertiser for money, but we all know kids were born to beg and do hold great influence over their parents.

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by Steve Hall    Jun- 1-05    
Topic: Online, Outdoor

McDonald's Get Billboard Culture Jam


Boing Boing points to Laughing Squid who covered The Billboard Liberation Front's culture jam activities Memorial Day in San Francisco when the group changed a billboard to humorously illustrate what some think McDonald's has come to represent. The billboard, with the headline, "To Serve Man," had an animatronic Ronald McDonald force feeding a fat kid. Laughing Squid has the whole story and tons of pictures.

by Steve Hall    May-31-05    
Topic: Outdoor

Greece Gloriously Greases


OK, there's something just a bit too sexual about this billboard/ad headline which, we assume, is a promotional campaign for Greece. Oh never mind. It's just our sick mind at work. You may now return to your pre-Memorial day weekend Friday slack off.

by Steve Hall    May-27-05    
Topic: Outdoor

Skywriting Goes High Tech


While we're sure this technology's been around for a while, it's exciting to see it in use. Over the Preakness in Baltimore May 21, five planes delivered precise puffs of smoke to form the Geico logo. Commenting the planes looked to be computer controlled flying wing to wing, flickr user spike55151, who took this picture, dubbed the skywriting dot matrix clouds.

by Steve Hall    May-23-05    
Topic: Outdoor

FAA: No Advertising In Space

Hoping to protect outer space from becoming just another ad filled medium - and you know it will without regulation - the Federal Aviation Administration made a proposal yesterday to amend its regulations in order to insure it would be able to regulate advertising in space. Apparently, a huge billboard placed in space could appear as large as the moon and be readable without a telescope. We guess Golden Palace is out of luck on this one. Thanks John.

by Steve Hall    May-20-05    
Topic: Outdoor

Billboard Says 'Police Roll Doobie'


OK, this is just weird. Completely unimportant in terms of relevant advertising news but amusing all the same. Where stoned billboard workers pissed off at someone? Did they run out of letters trying to spell something out? Did the police actually roll a doobie? Please, we need our morning fix of irrelevance.

UPDATE: One commenter surmises this to be a teaser for a music store or iPod. As in "police, roll ing stones and doobie brothers.

by Steve Hall    May-19-05    
Topic: Outdoor

BBC Billboard Crashes


As outdoor advertising gets more and more sophisticated using fancy digital technology, it was only matter of time before one of these fancy boards crashed. Captured by flickr member Kris Cohen, this BBC billboard is suffering under the weight of its Microsoft/Shockwave powered technology. We're sure Microsoft and Macromedia are playing the blame game on each other as they try to explain the mishap BBC.

by Steve Hall    May-18-05    
Topic: Outdoor

Bell South Bullshit About BS Ad


Upon seeing a new Dialog Communications Inc ad campaign running in Western Kentucky claiming they take the BS out of phone service, Bell South has issued a cease and desist order.To avoid the cost of litigation, Dialog has decided not to contest the order, and has begun pulling the advertising.

The newspaper, TV, direct mail and outdoor campaign, created by advertising agency BOONE/OAKLEY, Charlotte, features the large headline. "ell outh," and below that, "We take the BS out of phone service. Dialog Telecommunications." It goes on to state that Dialog phone service has "no hidden fees, no extra charges, no BS."

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by Steve Hall    May-13-05    
Topic: Campaigns, Outdoor, Policy

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