Last night was the Cannes Lions awards event for Design, Press and Cyber efforts. As always, for the full list of winners, go hithery-dithery. But here are the Grand Prix winners for each category:
For DESIGN: "Paper Battlefield" for Nike Hong Kong by McCann Worldgroup/Causeway Bay.
For PRESS: "We Are Animals," that creepy bejeaned-human-meets-carnal-instinct campaign by FRED & FARID/Paris for Wrangler.
For CYBER: "Best Job in the World" -- which is seriously cleaning up this year -- by Cumminsnitro/Brisbane for Tourism Queensland.
"Eco:Drive" by AKQA/London for Fiat also scored a Cyber Grand Prix, as did "Why So Serious?" for Warner Bros.' The Dark Knight. The latter campaign is a typical piece of elaborate genius by the folks at 42 Entertainment/Pasadena, whose every project is not so much advertising as it is grand oeuvre.
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So Knob Creek, due to demand for its bourbon, is running low on supply and is at risk of running dry before its next batch is ready in November. Rather than bottle the next batch before its full nine year maturity, the comapny has turned its lack of product into a promotion. A sick joke of a promotion but a promotion none the less.
We've been sent all sorts of goodies from marketers in the mail. Sadly, most are of the throw-a-way variety. This is most certainly not the case when it comes to liquor, unless you consider pouring the product down one's throat throwing it away.
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- Recapping Dos Equis' Most Interesting Man in the World.
- JWT could use Nestle copywriter.
- Lady Parts. Auto services.
- VW tweetnalysis.
- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)
- UNIQLO calendar.
"Hi, honey, welcome to Coca-Cola Zero Headquarters."
We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.
Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.
Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.
Thank North Kingdom when you're done rubbing the grease off your monitor.
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When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."
That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.
But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.
The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.
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- Twitter to launch Verified Accounts.
- Fox brings Third World matrimonial magic to the States. (Via.)
- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)
- Toyota's 3G Prius site. By EVB.
- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.
- More paid Twitter stream swill.
- Wikipedia crosses into printdom.
This cool minimalist skateboard design, with "Hello" printed on it in nine or ten languages (if you're counting "Hallo"), is the fruit of a collabo between California skate label Buddy Carr and New York-based typography designer Antonio Carusone.
Top of board is black with "Hello" in white; wheels are printed too. More photos at Fubiz.
There are currently only 100 boards for sale at the not-bad rate of $160 apiece, so we strongly suggest dropping that cash like its hot. Hat-tip to @pakkoidea.
- Real housewives of intervention. =P
- What "Psycho Killer" can teach you (yes, YOU!) about social media.
- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.
- Twitter reality show.
- Getty + Flickr: a match made in ... (Via y via.)
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There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.
Look: they have billboards! And adorable little tennis shoes!
The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"
Peruse more earnest little posters, or make your own, at the website.
Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.
Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."
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