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Big Bed Goes a-Traveling in Great Glass Truck To celebrate its 25th anniversary, Mattress Giant is holding a contest called the "Mattress Giant Bed Makeover." It's promoting the contest with a big yummy bed, encased in glass, on the back of a truck. Cute. We've seen similar stuff before. If the contest accomplishes nothing else, it might attract the attention of some arrogant filthy-rich super-brat that's always wanted her own litter. Actually, we wouldn't mind one. For Royal Treatment in Developing Nation, Build Brand that Doubles as Tarp We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!). That, and offshore telesales. We're in the money now, baby. Manhattan Unveils Pay-Per-Potty, Execs Are Stoked Last week New York City unveiled its first automatic pay toilet. For $0.25 and at a limit of 15 minutes per use, you could hit a streetside loo that automatically self-cleans. The effort to promote the APTs (as they're so trendily called) was called First Flush. The automatic public toilets were unveiled last Thursday. "City big-wigs," as WCBS TV calls 'em, say this is "a truly historic occasion." Bravo for progress, especially when it's in the ass-wiping arena. McD's Tears 'Barista' Out of Starbucks Playbook Brandkeys publishes this thing called the Customer Loyalty Engagement Index. According to this year's index, Starbucks lost serious ground in '07 for forgetting what made it a big name in the first place: the coffee experience. Who's winning the loyalty of Third Place defectors? McDonald's, which stole ground from Starbucks and Dunkin' Donuts last year. To leverage its swell in traffic, the burger-and-clown franchise is opening coffee bars throughout the States, and it'll be pushing lattes, cappuccinos and frappes. Maybe to prove there's no magic to SBUX that can't be duplicated elsewhere, McD's will be calling its coffee peddlers "baristas" and making coffee machines visible over the bar. Hrm. We're having trouble picturing ourselves sipping macchiattos over a tile floor that smells like pee. But hey, two apple pies for $0.99? Can't beat that. 'Best Ad Ever' is for ... Volvo? Guess So. Dave and Eddy claim they've found THE GREATEST AD EVER. (And it's not that damn Volkswagen ad.) In an attic! Visual fetishists, prepare to be disappointed. It lacks color, imagery or music to boost its emotional cred -- just 1,033 words to paint its picture. It's compelling, clever and persuasive, if you bother to read it. And it's for the Volvo! See the ad, sandwiched somewhere amidst Dave and Eddy's gushy storytelling, right here. Uh ... 'Scampi' is a Five-Letter Word, Too The chief creative officer of Euro RSCG, Chicago gets gushy about five-letter words as part of a promotional campaign for Effen Vodka. Got a lot of time on your hands? Download the campaign PDF. Never mind the "naughty" aspect; the number of adjectives alone made us blush. (And that's saying a lot.) As the self-proclaimed experts on reviewing racy advertising, we think the word "Effen" is about as randy as a kid calling his uncle an "a-hole" in an uncontrollable fit of rage. Tourism Dept Positions Philly as Land of Pleasures Untold To drive people into the arms of Philly, the Greater Philadelphia Tourism Marketing Corporation gives us a print campaign called uwishunu ("You wish you knew" in ... hipster-language?) which, from what we can tell, is all about people trying to infiltrate Philadelphia entryways. The tagline: "Let curiosity get the best of you." Our curiosity is going, "What's the heroin quotient in Philly?" Cracked Posts List of Seductive Ads for Crap Items Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description: "So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it? Google Lavishes Affiliates with Flip Video Cameras Once upon a time, before Google was worth more than the souls of our unborn children, we were premium Google affiliates. What did we get for the holidays? A leather binder stuffed with branded Google adaptors, miniature lights, memory sticks and wireless mice. This year, Google's giving away branded Flip video cameras. Okay. It's not exactly an iPod touch, but come on! It's 256 times cooler than a memory stick and wireless mouse with Chinese implementation instructions. Alphabets & Architecture Make a Killing on Scrapped Letters What do you get a monogram-happy couple for the holidays? A framed mash-up of their names! Remember when mashing up mismatched letters was the sole domain of serial killers and passive aggressive molotov cocktail waiters? Whatever happened to those days? 
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Source: Viral Video Chart
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