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Fancy Forks Elegantly Encourage Prison Ponders We really dig this effort for PCA by Saatchi and Saatchi, Sydney, meant to discourage drunk driving by encouraging pre-meal meditations on jail. Text reads, "Prison food doesn't taste this good." We don't know if the earnest forks prevented drunk driving but we're pretty sure they yielded a bit of implicit jail-rape humour, which make for handy ice-breakers for when dinner talk starts to wear thin. Edible Photos Add Sweeter Component to Otherwise 2D Gifts What better way to demonstrate your affections by giving somebody you love an opportunity to eat you? Sweet Irina's Chocolography provides just that chance with chocolate photo frames and edible ink. "We print photos, logos, ads, brands and illustrations on chocolate for promotional items, advertising specialties, business cards, you name it," says Irina Movsisyan, the company founder. "And we print them on gourmet Belgian chocolate - either milk, dark or white." Suddenly a thousand words seem a little much for a picture. We can think of a less verbose way to show appreciation for a portrait on dark chocolate. This isn't the first time chocolate's been used to add cavity-inducing sweetness to something that conventionally isn't eaten (which doesn't mean it shouldn't be). Catholicism: Not a Religion but a Lifestyle OMG OMG. We are so on board Catholic Mobile. There's no hold queue for prayer, is there? Merci to Bill at Make the Logo Bigger. "Make your phone ... 100% Catholic too." It really doesn't get any better than that. Give us a rosary with built-in white earbuds and we'll be set. Set. Dave the Slave Pushes Poet-Penned Pots If you can find a character and a compelling story to endears your brand to the target audience, more power to you. The soul of Ronald McDonald smiles down. Apparently Dave the Slave was a slave potter from the 1800s who learned to read and write in secret. You can get some of his signed -- or in some lucky cases, poetry-inscribed -- pottery at Mud Sweat and Tears. What a way to brand. If he actually existed, he doubtless took up the catchy moniker to make himself more marketable to Web 2.0-savvy internet consumers who flock to cutesy names like Twitter and Joost. Or if we're talking icons, Ronald McDonald and Geico Gecko. We could use a heart-rending illustration, though. What's a brand representative without a face? Supermac Gives Mac and Cheese a Gen-Y Facelift We love it when people take an old standby and try dabbling in some trend-setting necromancy. Macaroni and cheese, which only devolved into Easy Mac as time went on, is now Supermac for Chelsea inhabitants in the know. Alongside plain-jane mac and cheese you can get French Onion, Lobster Thermidor or Mykanos-style mac. And of course you have the option of partaking with or without breadcrumbs and whole-wheat pasta. What we've got here is a burgeoning industry where a killing can be made transforming old-school foods with natural oils, whole wheat and occasionally seaweed (use your best judgment). Somebody needs to get to work on Top Ramen. Rubenesque Ruby Hawks Soothing Self Esteem Message Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads. We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about. We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies? Hey, It's Not a Gift Shop, It's HBO In much the same way they've set out to revolutionize TV, HBO turned a portion of their New York lobby into an uber gift shop of cinematic proportions. With the help of Gensler and Imaginary Forces the aim is not merely for the consumer to buy shit but to immerse the consumer in a magical mystical sitcom universe. Check out the storefront, and a sliver of the Sopranos, Sex and the City and Rome sections. That stuff's all nice but we'd really like to see a special space for Oz. Come on, HBO. We can have Italian mobsters and neurotic 40-somethings any day. Where's our prison universe? Bigheads and Gigunda Bring Out Altoids' Bad Side We have to admit there's something about Altoids we just like. A lot. For Valentine's Day they've taken their running Curiously Strong theme and added a curiously twisted BDSM thread. In a dark take on Herbal Essences' bubble-gum anti-Cupid campaign, Altoids embraces Cupid in all his glory ... and gives him a pair of handcuffs. And because ambiance is 9/10 of a good show, they've even opened up temporary Altoids Chocolate Shoppes, prime purveyors of their devilish chocolate mints, with darkened windows and threesomes hidden in the wallpaper. The stores are in NY, Miami and Chicago and will remain open until tomorrow at 10 PM. Aside from the product there's not much branding going on and the prevalent hearts have slashes down the middle that recall melting chocolate. We are afraid of the (whip-wielding, leather-clad) part of us that says "YES" too readily to this bad-ass positioning scheme, which was concocted by Bigheads Network in tangent with Gigunda Group. All it needs is a cross-brand relationship with Lelo and it'll really be in business. Bacon Bandages Make Scrapes and Scabs Fun Again Bandages are one of those categories that nobody pays much attention to - and they should, because anybody who's anybody has a box or two in the house. People just don't do enough to make them interesting. That's why we admire the effort behind these nifty bacon bandages by Accoutrements. What is it about putting a slab of meat on a wound that makes you feel 10 times more awesome? We're not really sure, but in the unlikely event that meat bandages fail to make you feel cool, don't worry: there's a free toy inside. Doesn't the thought just fill you with a glow? We just want to run out there without our knee pads and do something crazy, like climb fences with that prickly stuff on top. Russell Stover Aims for Chic, Nobody's Convinced Just as we remember all the times we were pleasantly surprised for Valentine's Day, we also remember all the men, sets of grandparents and dowager aunties who gave us Russell Stover chocolates. While the drugstore candy makes good for fits of chocoholism, receiving the uncute white boxes as gifts does not always a happy recipient make. But better packaging, chic flavours, an organic line and fresh marketing are all part of Russell Stover's plan to not only change that but take on competitors like Ghirardelli and Lindt. And with the help of PHD Media out of St. Louis, they'll even be dabbling in some guerilla work. Well, if Target could change its image (granted, in the space of a decade) we're fully confident that Russell Stover can. Their challenge will be to convey less of a drugstore vibe without alienating the little old ladies who pull those boxes off the shelves most often. In the meantime, we remain unconvinced by the idea of a Russell Stover private reserve label. But the market, like love, is fickle. Maybe next year we'll feel differently. 
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Source: Viral Video Chart
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