Saatchi and Saatchi CEO Kevin Roberts reveals that Lovemarks, allegedly written by him and out for three years running, is not actually a book but a "new-business development tool" according to AdAge in a video interview. Indeed, what appears to be text on sheets between bound paper to all who encounter it is actually the elaborate first phase of a 10-year scheme to refurbish the ethos and image of the Publicis Groupe agency, according to Roberts.
The confession comes just in time for phase two of the zany scheme which also appears in chimerical book form: The Lovemarks Effect: Winning the Consumer Revolution. This too is part of the effort to change S and S "from an ad agency to an ideas company to become the Lovemarks company," explains Roberts.
Ironic how much changes from high school, when the last thing you want is to be known for your lovemarks. Clearly Saatchi and Saatchi is onto something we aren't.
Ana at Spare Room is none too thrilled by indie restaurant Burger Fuel's shot at viral notoriety, but we admit we were amused in a dark sort of way.
Order the White Christmas combo for 330 grams of Coke - that's right, Coke. In a cup, not on a mirror. Don't be fooled by the razorblades in the viral or the powder-dipped $100 bill in the ad - neither are actually included. We'd shake our heads and go, "Oh how trashy," but then again, we're the home country of Hooters, which isn't exactly a conservative haunt either. And anyway, any restaurant Pablo Escobar admonishes us to visit must be okay.
This doll with missing limbs literally blows Trailer Trash Barbie out of the running. BBDO is behind this attempt to get Singaporean consumers to pay more attention to the plight of Cambodia, which happens to be deluged with landmines.
"It's often joked that shopping is both the national sport and the national pastime [of Singapore]," ECD Farrokh Madon explains to AdCritic. "Parents looking for dolls for their baby girls were greeted with a chilling reminder of what life is like for Cambodian children."
The campaign includes a direct mail component in which company execs with children receive the doll (and others like it) at the office "since parents are the most vulnerable when it comes to kids," adds Madon. This is so they'll talk to other office folk about the grotesque gift.
The back of the box "tells the sad tale of a Cambodian Princess who loses a leg on the day of the Cambodian New Year," ultimately directing shoppers to Surprising Cambodia.
We can't help but wonder how Cambodian kids would feel receiving one of these for the holidays, and learning this is how they're being hawked in nearby countries. That would definitely give me hope for the future. Wouldn't it do the same for you?
Yeah. It's a ballbra. Kind of like this thing but without the I-love-America motif, although it does have its own weird shit going on if you take a look at the testicular cancer self-test section, which may in fact be helpful after having some Japanese nut-crunching Doritos. - Contributed by Angela Natividad
Adverb keeps us up-to-date on their provocative exploration of Doritos Japan Nut-Crushing Package Design by elaborating on the campaign and interpreting the text. And oh, it was more nut-crushingly delightful than we ourselves could have conceived.
The line of black corn, chili-taco flavoured chips belong to a promotion called "Tights-kun Doritos" or "Buddy-boy in tights Doritos." The aforementioned is a prolific animated porn character and aficionados are collecting variations on the packaging.
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We wish we could come up with a title or description better than Adverb's "Doritos Japan Nut-crushing Package Design" but the fact is we can't - it is simply too apt. Even parsing it won't make it any better than that title already is: Doritos. In Japan. Makes nut-crushing package for chips.
Look closely because YES! - that is indeed a foot on the yellow man's nuts. Why do Japanese ads always hurt so good? - Contributed by Angela Natividad
Neiman Group of Pennsylvania created the new packaging for Troeg's seasonal Mad Elf Ale, which, despite its goofy appearance, boasts an 11% alcohol content. Art Director Joe Barry tells Ad Critic they aimed for "a jovial elf who looks like he can't wait to have a few swigs of the fine ale." He adds, "The client also asked that we incorporate a goblet because that's how real beer geeks drink it."
Now there's a nugget of wisdom we didn't know before. Who'd have guessed that Ghostface Killah and elves share a vessel of choice? And we can't help but wonder, are these alcoholic-looking elves the ones who make shoes or the ones who make presents? Because we've gotten some seriously fucked-up shoes and presents in our time. - Contributed by Angela Natividad
Forget about getting your eyebrows to match - there are more important bushes to beat. Betty Beauty is a spankin' new do-it-yourself dye set for your betty. (Can we say for the record we think that term is lame?)
The use of "betty" was altered by Betty Beauty to signify, not a hot chick, but a hot chick's holy grail. And apparently men can be betties too because surveys reflect an unusually high number of men (and women between 60 and 85, for that matter) are tearing their products off the shelves.
So your new boyfriend - or for that matter, your grandma - might have a secret for you, and yes - it could be pink. Your world just got a little more fucked-up, didn't it? - Contributed by Angela Natividad
This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"
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Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
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