UNIQLO Calendar, Lady Parts Auto, Nestle Copywriter Wanted

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- Recapping Dos Equis' Most Interesting Man in the World.

- JWT could use Nestle copywriter.

- Lady Parts. Auto services.

- VW tweetnalysis.

- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)

- UNIQLO calendar.

by Angela Natividad    Jun-18-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion, Packaging



...But Are You Sure This Isn't Hooters?

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"Hi, honey, welcome to Coca-Cola Zero Headquarters."

We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.

Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.

Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.

Thank North Kingdom when you're done rubbing the grease off your monitor.

by Angela Natividad    Jun-12-09    
Topic: Brands, Online, Packaging, Worst



Lenovo Incorporates (Possibly Literal) Kill Switch into Laptops

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When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."

That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.

But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.

The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.

more »

by Angela Natividad    Jun-10-09    
Topic: Brands, Packaging, Promotions, Video



Paid-to-Tweet, Close-Captioned Arranged Marriages, Verified Twitter Accounts

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- Twitter to launch Verified Accounts.

- Fox brings Third World matrimonial magic to the States. (Via.)

- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)

- Toyota's 3G Prius site. By EVB.

- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.

- More paid Twitter stream swill.

- Wikipedia crosses into printdom.

by Angela Natividad    Jun- 8-09    
Topic: Online, Packaging, Promotions, Social



The Gift for the Copywriter Who Has Everything. Except a Hobby.

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This cool minimalist skateboard design, with "Hello" printed on it in nine or ten languages (if you're counting "Hallo"), is the fruit of a collabo between California skate label Buddy Carr and New York-based typography designer Antonio Carusone.

Top of board is black with "Hello" in white; wheels are printed too. More photos at Fubiz.

There are currently only 100 boards for sale at the not-bad rate of $160 apiece, so we strongly suggest dropping that cash like its hot. Hat-tip to @pakkoidea.

by Angela Natividad    Jun- 3-09    
Topic: Brands, Good, Packaging, Promotions, Trends and Culture



Psycho Killer SocMedia, Twee-ality, in:fluencia Bounces Back

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- Real housewives of intervention. =P

- What "Psycho Killer" can teach you (yes, YOU!) about social media.

- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.

- Twitter reality show.

- Getty + Flickr: a match made in ... (Via y via.)

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Custom Kicks Share Carbon Footprint Stories

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There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.

Look: they have billboards! And adorable little tennis shoes!

The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"

Peruse more earnest little posters, or make your own, at the website.

by Angela Natividad    May-21-09    
Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging



Danger Mouse Charges Ridic CD Rate; Shouts 'Pirate Away!'

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Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.

Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."

more »

by Angela Natividad    May-19-09    
Topic: Good, Packaging, Promotions, Trends and Culture



Threadless Plugs Twitter Tees with TweetPR

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Threadless is developing a crowdsourced line of tees with statements from Twitter. Users can enter any tweet for inclusion; the best tweets are voted on by the community and ultimately turned into shirts.

More exciting than the crowdsourced chest manifestos, however, was the PR, which Threadless decided to limit to 140 characters:


Chicago, IL (PRWEB) May 19, 2009 -- @Threadless to crowdsource #TwitterTees. @Biz says "Awesome!" http://thrdl.es/~/R

Isn't that the most beautiful pressie you've ever seen?!!

more »

by Angela Natividad    May-19-09    
Topic: Packaging, Social



Obama's Been in Office Long Enough. Time to Commoditize Him.

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How best to commemorate the trendiest American icon today? With another American icon: the Chia pet.

"Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope."

more »

by Angela Natividad    May-18-09    
Topic: Packaging, Sponsorship, Television, Worst








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