Designer Benjamin Edgar is responsible for the minimalist packaging behind Boxed Water is Better, which helps bottled-water elitists be more eco by using packaging made from renewable resources.
The, uh, box format that's become so popular with other fine beverages means empty containers can be shipped flat back to a water plant. More flattened boxes can fit in a truck than whole bottles, so emptied Boxed Water containers require fewer truckloads.
Nothing's sexier than a rapidly-shrinking carbon footprint. (Writing that out makes us think of Chinese foot-binding, which is sort of uncomfortable, and probably has more to do with our psychological states than this campaign.)
Got this email blast from Echelon Studios this morning and that header totally perplexed us. What else could we ask for? In my mind, Steve was all, "Hot bitches!" -- and I was like, "...microfiber cloth...?"
The blast is a promotion for two (appropriately) made-for-DVD titles: Death Rattle Crystal Ice ("meth, murder, mayhem"!) and Blood-Stained Romance ("sometimes love doesn't have a happy ending"). Priceless blurbage from the latter:
Soon lies turn to murder launching Holden into a spiraling bloodbath of violence and desperation as he tries to hide the infatuation that feeds his madness. Through it all, he tries to cling to a trembling grip on reality, as love and pain coalesce into a shocking "climax".
Melodramatic run-on sentence? Check. Use of the irresistible "coalesce"? Check. Quotes around "climax"? Check, baby, check.
- The Obama Administration's recovery.gov logo kinda reminds us of...
- MoMA shoots for socially-minded redesign. (It should probably start here, though.)
- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.
- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)
- Hella happy over drillwork.
- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.
Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."
"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.
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We're not really sure why something like the Doodle Bra should exist -- much less why you'd want to graffiti your lingerie with friends, or under the watchful eye of Proud (and Copiously Botoxed?) Mom.
What we do know is that the Doodle Bra is real, tantalizing us with its Chinese convenience store packaging, mocking us with its generic markers and broad selection of stencils.
Here's an encouraging thought: someone out there is getting rich this way.
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You gotta admire a guy who can throw a blanket over $50 billion and make it disappear.
Pay tribute to this modern-day Svengali by investing in your very own Bernie Madoff action figure. For a paltry $149.99, you'll get plenty more than did the overeager speculators that hosed Madoff with their hard-earned savings: a plastic doll with a fistful of cash, and a wristwatch plated in 24-karat gold!
Hard-up? Aren't we all. Scale down with the $110 variant. He's not as snappily-dressed, but he does come with a hammer the size of his head.
Big-ups to @bloggersblog for the links.
- Facebook revises TOS, Twittersphere goes apeshit.
- Wisdom from the front lines. Via.
- Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes.
- Hardees/Carl's Jr. slips into the Daytona via YouTube.
- "Do we need a new internet?"
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"Muscovites have been puzzling over a series of vaguely Warhollian posters appearing in subway stations. The 'product' being presented is called Amerikanskoye Salo, which translates to 'American Lard' or 'American Fat.'
Judging from the poster, it has several culinary uses, including chocolate-covered lard and lard drizzled with borscht."
According to Read Russia (linked above), Russian business newspaper Kommersant claims this American Lard thing is a propaganda effort by political party A Just Russia, which wants to draw attention to the sick, unhealthy interior beneath the US's tasty veneer (edible or otherwise). Others claim it might be a viral effort to promote a book, and at least one civilian believes this really is just a new food product.
"Sigh. Propaganda here used to be so simple," the author laments. Yeah, we know the feeling.
Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.
"We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base," said Janet Hsu, who said some similarly frothy thing when Sanrio announced its partnership with McDonald's earlier this month.
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- Speeding could turn you into Haley Joel Osment.
- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.
- So Good is boycotting Kellogg too, as is HuffPo.
- Guerrilla Comm rebrands.
- Twitter to charge brands for use. No word on how.
- Dame Edna for MAC.
- French billboard rage.
- Radiohead licensed House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.
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