- LiveBar makes static websites instantly interactive. Hooray! No work for you.
- Twenis. Hilarity.
- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."
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Witness the Tappening by DiMassimo Goldstein/NY. Didn't we cover almost this same thing yesterday -- except prettier and less tight-assed?
In any case, it's nice to know there's a tide turning against the bottled water-buying trend. But why flood the market with new plastic containers at the same time? What committee got together and decided this made business sense?
Demonstrate your conviction with a little extra. Go stainless steel. Or even tin, but watch out for the occasional stomachache or bout of diarrhea. Small price to pay for a happy planet.
- BMW's holding a media review worth $155 million.
- Remember Memento? Imagine if it were an ad for Sony Ericsson.
- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.
- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.
- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.
- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.
- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.
Arthur is among the few kid shows I still feel okay watching. It's wholesome, square and enriched with feel-good lessons.
Anywho, CVS and Hefty licensed Arthur's name and likeness to promote products, like the charming paper plate at left, to kids (and possibly nostalgic quarter-lifers). One plate by itself is friendly enough, but check out this disembodied constellation of Arthur characters, all ready to bear slices of cake on their noses. It's unsettling.
You know how Stamps.com lets you turn photos into stamps? I bet one day Hefty'll do that with paper dishware. Why eat off a fictional acquaintance when you could be scooping peanut butter out of Kid Sister's right earlobe?
- Amalgamated clears air over "Virtual Drinking Buddy" rip. In addition to starting a dialogue with Robbie Wenger, Amalgamated founder Charles Rosen told Adrants, "in no way are we above stealing ideas around here - but it wasn't the case this time. we really didn't know about robbie's virtual drinking buddy until he emailed us about it after our mike's spot ran." That's serious grace under pressure, and we were completely charmed.
- Smart way to promote sober driving.
- Tribal DDB scores Wrigley account, must now work out how to adhere gum to 'net users. Shouldn't be too hard. Just chew a little and avoid this kinda crap.
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Jamba Juice makes its foray into the grocery aisle with a celebratory ad by Publicis/NY and production firm Stardust. In "Fruit Pixels," a bouquet of berries spring out of a Jamba smoothie bottle and shape-shift into a swinging schoolgirl, a swimmer, a volleyball player and the Jamba Juice logo before slipping back into the bottle, now neatly capped.
Tagline: "Live fruitfully." Hrrrm. The Ting Tings, which sing Fruit Machine in the background, could've given you guys somethin' better than that.
Off-topic, I love how personified energy can be used to promote both hip surgery and fruity beverages.
"Why in hell do people still try to make candy in potentially phallic-looking shapes? You'd think they would have learned by now....."
It's definitely a mystery worth pondering. Adrants reader Candace sent over this rawkin' shot of Hannah Montana's Concert Candy. The packaging features our Lolita du jour holding a mic up to her mouth while a giant gummy guitar comes at her from the left.
"Guitar and microphone shapes!" the package boasts, but that guitar doesn't look all that guitar-like, and I don't think the gummy mics will help either.
- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.
- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.
- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)
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Household brand method doesn't just make lick-worthy, scum-swabbing "salad bowls"; it also uses biodiesel fuel in its spankin' new delivery truck. (And it wants you to know. Really, really badly.)
I found out about the biodiesel delivery truck in a method email blast sent out to promote Smarty Dish, its new dishwasher detergent. This may just be personal, but I open almost all the emails method sends me.
A few minutes ago, I wondered why that was. I decided it's because I signed up for its "People Against Dirty" movement two years ago, and while the time in my life for feeling enthusiastic about lavender wood polish is over, I still feel excited when I see that slogan in a subject line, because some irrational part of me is convinced it may be a private message for the movement's eyes only.
method's like the in-crowd of habitat fumigation. You're just flattered to be involved, because deep inside you* know this brand isn't just about being clean and good; it's about radiating that inexplicable, effortless cool.
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Green coffee company Java Girls adds a kick to your fair trade feel-good cup o' joe. Think bikinis, lingerie, soapy carwashes, and girls that say "honey" (like at Hooters!). See photo gallery. It's like Halloween at Chico State, all year long.
"Sex sells," says founder Steven McDaniel in the promo video (on the homepage). "We can move in next door to any Starbucks and compete with them." Speaking of Starbucks, the coffee giant prefers to err on the side of modesty: it covered up its mermaid nips last May.
I'm more skeptical about the success of the skin-and-caffeine business model. Starbucks has a lot of high friends in conservative places (Barnes & Noble, suburban shopping malls, business centres). And anyway, would you hit a novelty T&A cafe for your sleepy cup of slop every day? Would you take your boss? Would you take Jesus?
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