On Sunday's BeanCast with Bob Knorpp, I was joined by Ford Head of Social Marketing Scott Monty and The M Show's John Wall to discuss a host of ad-related issues ranging from author Brian Reich's somewhat shortsighted opinion marketers and consumers would be better served if TV networks performed the job of ad agencies to Yahoo Head of Research Prabhakar Raghavan's quite correct statement search isn't as desirable as some would have us believe to moderation and liability is social media to FOX's "remote-Free" TV to location based mobile services to, of course, Apple and the notion, despite popular opinion, it has truly mastered the art of participating in social media.
more »
Personal Life Media's Susan Bratton tells us, "While you were basking on the beach, raving at Burning Man, getting your kids back to school or relishing the last days of summer, I was busy producing some of my best ever episodes of DishyMix." And she's got quite a collection including Crispin Porter + Bogusky's Alex Bogusky, JWT BOOM's Mary Brown, Nielsen Online Digital Strategic Services EVP Pete Blackshaw, Naked Communications' Paul Woolmington and Netconcepts President Stephan Spencer.
more »
- George Parker is sick of Facebook, it's plethora of stupid applications and the insanity of a "24 year old billionaire wanker" gets rich using people's information without asking their permission.
- Legendary ad man George Lois makes an appearance on this week's Studio 360, Public Radio International's syndicated weekly show about creativity.
- TNS Media Intelligence forecasts media spend to increase 4.2 percent in 2008 with growth slower in the first half than the second. The Olympics and political spending will contribute significantly to that figure. The biggest increase (14.4 percent) will be seen in internet display advertising.
- AdWeek has named Goodby U.S. agency of the year and Wieden + Kennedy global agency of the year.
Our friend Susan Bratton, Founder and CEO of Personal Life Media, tells us her site, which just launched six months ago, has achieved one million downloads of their 16 weekly, ad-supported audio shows and podcasts. Personal Life Media is a blog and advertising network for socially conscious "cultural creatives" which serves up content covering relationships, sensuality, life purpose, wealth creation, healthy aging, longevity, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement and passion at work and play. Oh, and let's not forget expanded lovemaking and tantra and kama sutra. Yum.
OK so podcasting has been around for like ever, right? So why haven't all the big brands jumped in? Because big brands don't like the unorganized wild west-like world of the current podcasting space. A new new trade group, the Association for For Downlodable Media hopes to change that bringing organized standards and metrics to podcasting making it easier for standards-loving, established brands to easily jump in.
more »
Described as a site for "cultural creatives" who "share common attitudes and value life-long learning, self-actualization, authenticity, idealism, activism, a global perspective, ecology, the importance of women, altruism and spirituality," the just-launched Personal Life Media promises to give people a place to find content about relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity among others.
Created by well-connected ad:tech Chair Emeritus Susan Bratton and Rhapsody creator Tim Bratton, the site will offer fifteen weekly audio shows which can be heard online, subscribed to via RSS or accessed through iTunes. The focus will cover personal as well as business issues. Citing the fact most podcast content today is "either tech-oriented, comedy, sports or other content focused on 18-34 year olds, re-purposed mainstream media content or poorly produced amateur junk," Personal Life Media CEO Bratton says she hopes to fill a void with personal-focused information on green living, money, motivation and a healthy collection of information to improve one's sex life.
Also a part of the site are topical blogs written by the show hosts as well as other contributors. Personal Life media will support itself with ad revenue and offer a revenue share model to its hosts and bloggers which it plans to expand by soliciting topical ideas from anyone who has a great one.
- Starcom has reeled in the $100 million United Airlines global media business beating OMD and Mediaedge:cia
- Rosie O'Donnell's in a tiff over the American Idol Frenchie Davis/Antonella Barba picture thing. American Idol Exec producer responds, "Without wishing to add to the obvious self-promotion of Ms. O'Donnell, I feel as though I must refute her absurd and ridiculous claims that American Idol is racist and/or weightist. Ms. O'Donnell has, once again, spoken without thought or knowledge. Viewers need only look at the show tonight to realize that American Idol constantly confirms to America that talent has nothing to do with weight or color."
- According to the Internet Advertising Bureau, Internet ad spending grew 34 percent to $16.8 billion in 2006.
- If you're having trouble sleeping on those long business flights, British Airways has the solution: a soothing podcast.
- Here's a decidedly different look at outdoor advertising.
- The LAist will be rockin' during SXSW in Austin this Sunday hosting its own party at Room 710. If you're there, check it.
Here's something that might prove helpful for the hopefuls attending the Advertising Industry Diversity Job Fair and Leadership Conference taking place next week.
Shedwa points us to My Life in Advertising, a video podcast hosted by Sean McKenna of GSW. McKenna has a gift for portraying our industry pretty well and making it laugh-worthy too (in retrospect, that's probably not hard). Jokes aside, the show lends a decent look inside a typical agency. Apparently it's not all bloody murder.
Check My Life in Advertising out on iTunes.
- Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.
- Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry's need for reinvention.
- Google buys in-game ad firm Adscape. Is there anything Google isn't going to buy?
- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.
- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.
- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.
- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.
- Bishop's Finger gives women pleasure. Some not amused.
- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.
- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.
|
@adrants
@stevehall
|
