In a hilarious video that encompasses both the possibilities and the pointless stupidity of podcasts, The New York Times columnist, David Pogue, explains what a podcast is, where they can be found, how to listen to them and how to create one. That's the possibility part. Pointing out the pointlessness of podcasting, Pogue lip sychs actual podcasts and pays homage to their creators by donning appropriate attire.
This week at Apple Computer's annual worldwide developers conference, Steve Jobs raved about podcasting and announced a new iTunes podcasting feature which will allow users to subscribe to podcasts and provide podcast creators the ability to register their podcasts on iTunes.
Even though 99 percent of Americans have no idea what a podcast is, thousands have sprung up and hundreds of companies are chasing them with open wallets. Rush Limbaugh has joined the movement and will make his radio broadcasts available as a podcast. Clear Channel will offer podcasts of certain programming as well.
In a unique move, San Francisco's KYCY-AM has become a station programmed completely by podcasts submitted by listeners. It's all the rage now but it isn't dot com insanity. With the explosive growth in usage of MP3 player (on which podcasts can play) and the increasing amount of citizen-generated programming, podcasting, in our opinion, will take off and become a viable medium providing both individuals and corporations to cash in.
I'm Cool! I Podcast!
One the heels of, "OMG, we have to get all our clients to blog!" comes "OMG, screw blogs, this Podcast thing is it baby!" Yup. Like lemmings (and I know because I was one for years) the ad industry is gaga over Podcasting. As Publicis Groupe Media Chief Innovation Officer (how's that for a title?) says, "Podcasting is one of the developments, along with online digital music services like iTunes and Rhapsody, that allow a consumer to be their own programmer. That will obsolete terrestrial radio for many advertisers,"
Ah the, the attack of the consumer media clones. Backyard Barbecue Tips By Bill. Luscious Lawns By Lucy. Subway Satire By Sally. Taxi Tips From Tom. If the industry stressed over fragmentation in the 80's and 90's, it ain't seen nothin' yet. But, just how much fragmentation do we want. Do we want one media outlet for every citizen in the world? Oh, don't get all Huffington on me. Of course, I'm generalizing and Podcasting can be a very good thing. In fact, may larger companies such as GM, NPR and Volvo and making great use of the medium right now. It's just amusing to see such hype, excitement and explosion of podcast related start ups for a medium most have no idea exist.