Magazine Distributed Via Water Bottles

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Boing Boing points to a story about a college student whose idea of placing a magazine in a removable label of bottles has gone into production. The student, Joanna Wojtalik came up with the idea to bypass traditional distribution channels and formed ModernMedia Concepts to bring her idea to life. The company's first magazine, iLove will be female focused and affixed to bottles of water sold in convenience stores, grocery stores and gas stationsaus throughout Australia.

by Steve Hall    Feb-20-06    
Topic: Magazine, Point of Purchase, Publishing



Playboy Pulls 'Upskirt' Trick With Promotional Mirrors

Creative Criminal, a blog based in India, reports Playboy has installed branded floor mirrors at the entrances of malls, movie theaters and stores and warns women might want to be careful walking past said mirrors. Or a certain "upskirt" crowd, this'll certainly get attention.

by Steve Hall    Feb-16-06    
Topic: Guerilla, Point of Purchase, Promotions



Small Hardware Store Takes On Home Depot With Quirky POP Campaign

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Never let it be said that only Home Depot can have all the fun when it comes to home improvement. Pfau's Hardware in West Hartford, CT thinks it's got the goods as well and isn't afraid to say so in a POP campaign. The best of the four posters, created by Avon, CT-based Adams & Knight Advertising, reads, "Nobody will ever reminisce about going to a massive home improvement center with Dad on a Saturday morning." See all four posters here.

by Steve Hall    Feb-15-06    
Topic: Good, Point of Purchase



Heineken Uses Ecast Jukeboxes In Bars

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Heineken, the official beer sponsor of The 48th Annual GRAMMY Awards, is launching their second nationwide advertising campaign on Internet jukeboxes throughout the United States on Ecast's interactive jukebox network. The campaign will run on 4400 broadband-enabled jukeboxes in bars and taverns throughout the country. The campaign features a Heineken micro-site, downloadable collections of music from Grammy-winning artists, and a Heineken-branded trivia game.

by Steve Hall    Jan-25-06    
Topic: Games, Good, Online, Point of Purchase



3D Ad Technology Used to Create Stripping Model

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Like any inventive new technology, it doesn't take long before the invention is put to use for sex-related purposes. Back in October, 2005, Lexus used 3D video technology to project a moving image of its new model inside a storefront in Times Square. Now, according to The Spunker, a fashion store in Copenhagen Berlin is using the technology to project a very life-like image of a model stripping in the window-front. Hasn't anyone launched iPorn yet? Oh, yea. They have.

by Steve Hall    Jan-20-06    
Topic: Good, Point of Purchase, Tools



Hitachi Insert Searches For Inventors

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In a recent issue of Wired, Hitachi placed an ad with an attached drink coaster. In the back of the coaster it ask people to sketch plans for a new device based on Hitachi hard drives, fill out an actual patent form on the back of the full page ad and "toast to your brilliance." Whether any patented inventions come from this insert or whether this coaster inset ever finds it's way into a bar, we may never know. You can't have enough drink coaster, though, so you might as well make use of Hitachi's. Images from Tian.

Not that coaster marketing is anything new but Renegade Marketing wants you to know they did a similar thing earlier this year for Inside TV.

by Steve Hall    Sep-30-05    
Topic: Magazine, Point of Purchase



Graffiti Artists Customize Converse Shoes

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At a promotional event tomorrow, Saturday September 24, graffiti artists Serve One FBA and Chino B.Y.I. will do custom airbrushing on Converse sneakers free for anyone who purchases a pair between 2 and 4 PM at the Underground Station store in Brooklyn, New York.

by Steve Hall    Sep-23-05    
Topic: Point of Purchase, Promotions, Trends and Culture



Restaurant Chain Marketed With Chili Freaks

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In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called "Chili-Cheesification." The promotion includes a series of "copy free" television commercials and a special Chili-Cheesification website, featuring "Krystal Lovers" who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these "Krystal Lovers" showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.

by Steve Hall    Aug-29-05    
Topic: Campaigns, Point of Purchase, Strange



Table Top Advertising Gets Dose of Quality

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While bar stool and table top advertising is nothing new, Seattle-based company H. V. Sales has upped the stakes a bit by affixing very high resolution advertising imagery to restaurant bar stools, tables and chairs. The company is in the process of doing work for the Maui Taco Restaurant franchise where satellite photos of the Hawaiian Islands where used for imagery. The company is also talks with a very large advertiser we've all heard of but chooses not to reveal the name until the deal is signed. More images are viewable here.

by Steve Hall    Aug-17-05    
Topic: Point of Purchase



Racy Video Imagery Graces Lord & Taylor Archway

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Peeking out from the elegant archway of New York's Lord & Taylor on 425 Fifth Avenue are racy, stylized video images promoting the fashions available within. The juxtaposition between the elegance of the building's architecture and the giant cleavage peering outward caused our famed fashionista Bucky Turco, riding through Fifth Avenue traffic, to stop and shoot a couple pictures for us.

by Steve Hall    Jul-30-05    
Topic: Brands, Outdoor, Point of Purchase










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