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Shots from the One Club Student Exhibit On Monday night I hit One Club's 14th Annual Student Exhibition. Buzzing from a bottled cola high, creatives-in-training hovered from display to display, murmuring competitive remarks. It kind of felt like a grade school science fair. Recession Makes Me Want to...Shop! This weekend, I noticed a local store window with several signs promoting its blowout "economic stimulus sale." Dominos has similarly launched a "recession-buster deal." I even saw Craigslist postings using the recession as a marketing message. IMHO there's nothing better than reminding me of our country's financial woes to entice me to spend more money. Sure, the economy's tanking, but at least now I can get 20 percent off everything! Wild Posting Wordplay Delivers the Beef So...how do you get the word out about your grass-fed meat? No, not that kind of meat you vegan sicko! Beef meat. From cattle. That kind. OK, so how do you get the word out? Well, you slap wild posting up all over the city, of course. And, you tweak your copy so it mirrors lines from popular movies, song lyrics and ad slogans. This approach yields "I love the smell of grass-fed beef in the morning," So grass-fed a caveman would eat it" and "Say hello to my grass-fed friend." The work was created by Olive for La Cense Beef. There's also a microsite with even more wordy witticisms. If Ever You Sense a Traitor in Your Midst, Here's How to Sniff Her Out Gift shops aren't exactly hotspots of envy. When I think "gift shop," I think over-expensive cigarettes, travel deodorant and hand-whittled local goods. But there's this gift shop in St. Louis called Lusso. If its advertising is anything to go by (and when would it ever lie?), objects from Lusso compel people to steal, pick fights, and take back wedding presents. Maybe it's the handmade gift-wrap service. See acts of insanity here: o In certain cases, there is no honor among maids. All this to tell you Lusso's moved to The Crescent on Carondelet Plaza. Now that you know, go thee forth and wreak havoc. Agency: Rodgers Townsend, St. Louis. Marketing Jobs
Prada Auctions, Yelp Yelped, Mo Rocca Talks Money, and Love Grows on Trees - Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy. - Product packaging can be vastly improved with the addition of Braille. - Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?) - Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.
by Angela Natividad
Apr-29-08
Comments (0)
File: Brands, Campaigns, Consumer Created, Online, Poster, Promotions, Trends and Culture, Video
Life's Too Short; Don't Get Boxed In This is awesome. Jobsintown.de used the "people on display" gimmick (other examples: 1, 2, 3) to drive this point home: "Life's too short for the wrong job!" Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers. No real people were actually encased; otherwise, this might have been kinda risky. Part of what I liked about this campaign was the sheer variety in the implementation. It's like somebody saw human hands behind every device we take for granted. Thanks to the people at influencia for sending it over. Sheppard Mullin is a Lost Member of Kiss! Making a name for yourself in the legal world must be tough without OJ Simpson or sex tape spawn. What's the average divorce attorney to do? A few things, actually. You can force your lawyers to take up lederhosen and the accordion. You can make divorce look really appealing. You can form strategic liaisons with pizza parlors. Or you can invite a comparison between yourself, and Gene Simmons, and omelets. Guess it's a matter of what you personally find less morally reprehensible. Like a Buzz Saw, Newcastle Takes the Edge Off vitro robertson recently launched this bus shelter campaign for Newcastle. In each poster, a glass of Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free. "Smooth like no other," the ads read. Weird. But you know what would be neat? If the ads were tactile, maybe in a magazine or something. They could be like scratch-and-sniffs, except for your fingers. Loose Neo-Con Ladies: All Yours for $7 S&H Make the Logo Bigger says wouldn't it be funny if neo-con blog divas came in cereal boxes? They don't, but you can get one for $7 shipping and handling. Choose between dimply Michelle Malkin and icy blonde Ann Coulter. (Something for the whole family!) Cock-or-two jokes aside, if I were a spokeswoman, having "Luce ladies" over my head would piss me off to the nth. But hey. Others have died for their politics. The Luce Lady posters, which promote the Clare Boothe Luce Policy Institute, are currently heavily advertised on Malkin and Coulter's websites. Act now before they're gone forever. Bloggers Rapped, Fonts Focused, Flickr Adds Vid, Butt Doubled - Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards. - Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game. - Twitter-like site Pownce has added RSS and video/photo support for YouTube, Flickr, Vimeo, CollegeHumor, Zooomr, Photobucket, Ustream.tv, Viddler, Qik, Google video, Metacafe, Revver, and Viddyou. 
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Source: Viral Video Chart
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