5 Design Principles to Help Convert Customers

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Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?


What keeps customers coming back?

Think for a moment of the last e-commerce website that you purchased from. And now think of another website that you spent some time on. What was it about these sites that kept you there?

Undoubtedly, it could have been the content, its authority and relevance to what you were looking for at the time. If you bought something, you may have been enticed by an offer or considered the price point competitive.

Underlying all these actions was the web design itself. Those call to action buttons that had you 'buying now' or 'learning more'. The graphics that subtly drew your attention to an area on the page that had the information you needed...

There are so many design factors that come into play they are almost too numerous to mention. It is true to say that poor web design is off-putting and could be the reason why your bounce rate is high.

Small changes will have a big impact. But what design principles are you looking at?


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by Steve Hall    Nov-11-20    
Topic: Direct



7 Marketing Tips for Social Media Consultants

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For a small business, digital marketing offers opportunities and challenges. Even though you have a level playing field and can get marketing exposure without spending too much, there is a lot of intense competition out there. Instead of spending your cash on expensive gears like wide LCD displays or a laptop with backlit keyboard for your workplace, you need to use the most efficient tactics and strategies to get noticed by your target market. In this article, we talk about 7 effective marketing strategies that every social media consultant should follow .

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by Steve Hall    Nov-11-20    
Topic: Social



YouTube SEO: 5 YouTube SEO Techniques for Gaining Top Results

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Search engine optimization (SEO) is an ever-changing practice in designing the web application. With the help of advanced skills and techniques, one can create an outstanding SEO optimization without any doubt. Therefore, YouTube SEO is one of the most important things in ranking as well.

While searching on Google, you might have seen YouTube videos on the first page. You can also rank your page and display it on the home page. However, it requires skills. Some people can download YouTube videos and some simply want to watch those. Your videos can also be uploaded there. However, some of the simple techniques can help in gaining better search results.


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by Steve Hall    Oct-26-20    
Topic: Video



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2020 The Year Of Social Commerce

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Social media has evolved massively in its relatively young existence. At its earliest stages, social media had us creating profiles and searching out old and new friends on Six Degrees (1997). As technology advanced, 100 million of us moved on to Myspace before we jumped ship to Facebook, where 1.7 billion users connect and consume content daily and 2.5 billion users have active accounts. And we haven't even touched on the six other major social media platforms of current popularity.

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by Steve Hall    Oct-26-20    
Topic: Social



What to Look for in a Laptop For Remote Work

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The rights tools are paramount if you are going to be productive when working remotely. All the laptops used to work remotely should have several features. While these features are part of any good laptop, they can make the difference between a worry-free day at home or hours of work loss while trying to come up with an IT solution to your problems.


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by Steve Hall    Oct-26-20    
Topic: Tools



How the iGaming Industry Became So Popular?

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2015 was the year when online casinos started gaining massive recognition and they became popular in every corner of the planet. Millions of people started playing at these sites because they have tons of great features which played as key factors in their rise to power. That is exactly the topic that we wanted to touch on this article, so without any further ado, let's break down the details as to how online casinos became so popular.


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by Steve Hall    Oct-26-20    
Topic: Games



Debut Digital Campaigns Faster With These 6 Tips

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Digital advertising is a big deal in today's economy. Whether you're looking to boost conversions, promote a client, or brand yourself, you need to be seen online.

The trouble is, digital marketing campaigns almost always take longer than anticipated. Going from ideation to research to design to debut can take months.

And relevance is key. Because trends change quickly, campaigns need to be ready in weeks.

To create and debut your campaign on time -- without sacrificing quality -- check out these six tips:

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by Becca Williams    Oct-26-20    
Topic: Online



7 Digital Marketing Strategies to Use During COVID-19

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Digital marketing matters more than ever during COVID-19. Rather than go out, people are logging on.

This isn't just happening on the consumer side, either. Businesses are using more software tools as they switch to remote work. Rather than schedule in-office demonstrations, they're doing their research online.

Whatever your business does, chances are good your market has moved online. If you want to convince them to choose you -- especially in a tight economy -- you have to up your digital marketing game. Here's how to do it:

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by Becca Williams    Oct-21-20    
Topic: Online



How to Get a Better Return on Your Video Marketing

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Of all the forms of content marketing, video offers the greatest opportunity for digital marketers.

And yet the majority of us are blowing it.

Broadly, mistakes in this strategy manifest in three ways:

- Not creating a clear standard for ROI
- Publishing new videos and moving on without promotion
- Whiffing on the content itself, particularly the video topics

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by Steve Hall    Oct-15-20    
Topic: Video



8 Reasons Every Small Business Should Invest in Content Marketing

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Content marketing has been a buzzword in the marketing industry over the past few years. It revolves around answering your target customers' questions and providing them value (mostly free of cost) with evidence-based strategies.

Every business can benefit from content marketing strategies. There is no restriction based on the type and scale of the service you provide. Whether your business is big or small, you can use content marketing to increase your reach and attract more customers.

Content can be of several types. Marketers use written, visual, audio, and video content uniquely at different marketing funnel stages. Forrester claims that a buyer consumes almost twelve pieces of content before deciding to make a purchase.

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by Steve Hall    Oct-15-20    
Topic: Publishing



Six Success Factors to Grow Your Online Business

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Ecommerce has gradually taken over the world of retail through its convenient methods. The era of brick and mortar market giants has gradually come to an end as we bid adios to a long time retail brands due to bankruptcy and closure.

Iconic companies like Toys 'R'Us, with six decades in business, is forced to close its outlets in the United States and opt for liquidation. But does that mean business itself is wrapping up in the industry?

Of course not!

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by Steve Hall    Sep-17-20    
Topic: Online



How to Maintain Work-Life Balance at Home?

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Work from home has been continuously up for debate and discussion since the pandemic locked everyone down within the confines of their homes. It has inevitably become a part of everyday life and is expected to remain in practice for the next few months due to the constant threat of COVID-19 looming around our necks like an aimless sword.

While working from home has helped a vast majority of the global working population to keep the bread on the table, it has also messed up the work-life balance to the extent that people are no longer working from home, but are living at work.

There is no denial in the fact that the pandemic has been hard on hundreds of thousands of people in every geographical location where the pathogens of COVID-19 were found. But what is even more frightening is the fact that to keep the jobs, people had to succumb to the unrealistic expectations of their bosses.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture



Continuous Improvement: Essential to Leveraging Agile Portfolio Management

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As the world moves on from the traditional ways, a lot has been written about Agile Portfolio Management. In the past decade, many organizations have adopted this efficient approach to portfolio management, yet a few fundamental problems restrict it from becoming the dominant approach.

Agile Portfolio Management ensures that your company provides the best value to clients for the investment. In its simplest form, it is all about enabling a business to respond rapidly to the changing market condition and improving continuously.

Continuous improvement is a method which makes sure that your processes, practices, and methods are efficient and effective by continuously updating systems according to new and efficient technologies. Typically, it is also the process of analyzing the efficiency of business workflows.

With regard to agile portfolio management, continuous improvement is one of the core principles of the agile manifesto. So, let's try to understand why it is essential to leverage agile management.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture



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