To promote Coke's new mini bottle in Israel, Gefen Team came up with a mini-me themed promotion that nicely encapsulated the mini-ness of the new bottle.
Using the 360 degree scanning and 3D printing technologies, the agency built a 3D printing lab inside Coca-Cola's main factory in Israel. The scanner captured human figures in a couple of minutes. The agency then transformed the photographic images into a 3D model and high resolution 3D printers were then used to create mini-me versions of participants.
To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.
Very, very cool. To celebrate the one year anniversary of Coke FM, the brand's online radio station, JWY Brazil turned an issue of Brazilian teen magazine Capricho into a speaker dock for an iPhone. With some simple die cuts, the agency turned the magazine into a lasting branded element. Well, at least for those who can't afford a real iPhone dock.
With the new iPhone making every existing docking station obsolete, this iphone magazine dock may have a longer than expected lifespan
Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.
The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.
Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.
TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."
According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.
Back in the day when the web was born, the first thing everyone thought it would be good for, aside from porn, was ordering pizza. Today, porn still rules the internet and you can still order a pizza online. But things have gotten more sophisticated. And simpler.
We're not really going to discuss the online advancements of porn but we are going to highlight a very interesting development from Dubai-based Red Tomato Pizza. They've created a VIP button that you affixe to your refrigerator. When you press it, your favorite pizza is delivered to you.
Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?
Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.
Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.
Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.