Elvis Presley left the building thirty years ago, but Elvis: The Miniseries recently arrived on DVD and to promote the release, Starz Home Entertainment is passing out free flip books from Elvis decorated Segways at several celebrations in Memphis coinciding with the 30th anniversary of the legend's death this week. The flip books from Flippies play full-motion clips from the movie.
Pity the poor conference attendee. At every turn, they are bombarded with useless handouts that, two feet later, end up in the trash barrel. Or, worse, they find themselves on every email list known to man after leaving the conference. Rather than foist this crap on attendees in a manner that's annoying and far too easy to ignore, why not provide them something useful they won't want to toss as soon as they come into contact with it?
At a recent media conference held in Tel Aviv, Israeli retail fashion chain H&O had the right idea when it created seat back mounted "chair vests" complete with pockets filled with bottled water, a snack bar and the reatailer's catalog, all easily stowed in front of a captive audience without a trash barrel in sight. Come on conference sponsors, take a hint from H&O and give your prospective customers something they can actually use.
Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.
Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.
The Mumbai Traffic Police, with help from Mumbai agency Contract, have placed coasters with images of faces on tables and bars in the city that start to bleed when they get wet from the condensation of the glass placed on it. A message on the coaster reads, "Just a reminder. Drunken driving kills."
With help from Dalla-based AdverTickets, GMC is offering free valet parking to shoppers in eight cities as part of a promotion for the car maker's new Acadia SUVation wagon crossover vehicle. shoppers in LA. Miami, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Tampa will be given tickets good for free valet parking. Also part of the promotion are Boom-Ads, wraps that cover the gates drivers who choose not to valet park must pass through to get into parking structures.
We think it's all well and good to help a struggling shopper out but hello? It's winter up here in the Northern half! We could certainly use the luxury of valet parking far more than all those warm staters who should enjoy walking from their car to the mall whereas those of us up here have to endure frostbite weather and the pummeling of winter winds. Something's wrong here.
Calling attention to the nastiness of the Holocaust for the University of Colorado, Boulder's Holocaust Awareness Week, is starkly dark campaign, created by TDA Advertising & Design, that reminds us of the horrors that time brought. From freakish experiments on the body to pressure chamber torture to showers of gas, bulletin board postings, door knob hangers and shower hangers slap students in the face with this message of remembrance. A radio spot featuring a sickly twisted fairly tale accompanies the campaign. There's nothing pretty about this campaign and that's as it should be.
See the campaign components here and listen to the radio spot here.
In much the same way they've set out to revolutionize TV, HBO turned a portion of their New York lobby into an uber gift shop of cinematic proportions. With the help of Gensler and Imaginary Forces the aim is not merely for the consumer to buy shit but to immerse the consumer in a magical mystical sitcom universe. Check out the storefront, and a sliver of the Sopranos, Sex and the City and Rome sections.
That stuff's all nice but we'd really like to see a special space for Oz. Come on, HBO. We can have Italian mobsters and neurotic 40-somethings any day. Where's our prison universe?
Long-time advertising production professional "Vontra" tells us, "After 20 plus years of listening to creative whining while on film shoots, (including my own) I thought of a way to turn comments into cash: Print all the stupid shit we creatives say onto clothing and throw it back at ourselves." Thus, a Cafepress business was born called Shoots. The store sells clothing emblazoned with "all the stupid shit" creatives have said to Vontra over the years and, no doubt, still do to those of us still in the business. From "Where's all the African Americans at?" to "My room sucks. Who's responsible?" to "This looks like shit. Is that the style now?", there's plenty of bitchiness for all to appreciate.
OK. Now who's going to open the store where creatives quote "all the stupid shit" production people, AE's, traffic managers and clients say in reaction to their work? Come on. Someone step up to the plate!
While we're not going to get all descriptive about what guys do alone in bed, we are going to marvel at how wonderful it might be to have bed linens like the ones here created by Duval Guillaume Antwerp for their client Che Magazine. On those lonely nights when you just can't get the real thing, a nice, soft set of sheets and pillows emblazoned with your dream hottie just might help you fall asleep more easily. And yes, we hope that's all you'll be doing with the sheets.
Inspired by the enduring Willy Wonka, First Flavor builds on film strip technology to create little taste samplers for food and beverage products for use in media kits, promos and soda machines.
The description of apple cinnamon oatmeal strips didn't bring the Wonka wallpaper scene to mind, which is what founder Adnan (himself somewhat Wonka-esque, though we can't quite say how or why) credits as his inspiration. Instead we recalled the three-course-meal gum, where Violet describes the flavors in vivid detail and then expands into a blueberry.
We don't think First Flavor does that but it's still pretty neat. The newscaster in the ABC video got to try some and not only was she impressed; she couldn't stop talking about the dieting possibilities of a zero-calorie taste explosion.