NASCAR Extends Brand With Bikinis, Clothing And Shoes

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Acknowledging forty percent of NASCAR fans are women, Adrants reader John Brock tells us the organization is discussing a licensing agreement with a fashion label to created a line of NASCAR branded swimsuits. NASCAR already has is named slapped on women's shoes, coats, purses and clothing so bikinis certainly make sense. NASCAR hopes to boost sales of women's goods from $84 million five years ago to $250 million this year. Of the 40 percent of female NASCAR fans, 51 percent said they'd go to retailers who carried NASCAR clothing.

by Steve Hall    Apr-12-06    
Topic: Specialty



Magnetic Paper Promoted In Roundabout Manner

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Chicago Agency Hadrian's Wall has created an interesting campaign for its client Magnecote paper. Rather than simply advertise the product to its target, agency creatives and production people who can use the stuff to make magnetic posters, Hadrian's Wall took a different approach. They chose a public service cause, World Bicycle Relief, enlisted seven other agencies to create PSAs for WBR. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. Now isn't that a whole lot more interesting that just placing a few boring ads in Creativity for a product as boring as magnetic paper?

by Steve Hall    Apr-11-06    
Topic: Agencies, Campaigns, Good, Outdoor, Specialty



Continental Airlines Advertises On Chopsticks

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Following Ella Blache Paris' draping nude women over chopsticks to promote its "skin good enough to eat," Continental Airlines has placed wraps on chopsticks in New York City Japanese restaurants which read, "Sticking it to the competition." Maybe Continental should hook up with sushi bars that promote their establishments with their food draped over nude models.

by Steve Hall    Apr-10-06    
Topic: Good, Specialty



T-Shirts Says 'Drop Shadows, Not Bombs'

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Now here's a t-shirt any peace-loving art director would feel comfortable wearing to work, especially to that meeting with the right-wing, highly conservative, Republican client. "Drop Shadows Not Bombs." Get yours here.

by Steve Hall    Mar-29-06    
Topic: Specialty



MSN Music Teams With House of Blues For Branded Experience

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In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

by Steve Hall    Mar-24-06    
Topic: Brands, Good, Guerilla, Point of Purchase, Poster, Specialty



Scion Launches Fashion Brand

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That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.

The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.

more »

by Steve Hall    Mar-14-06    
Topic: Brands, Celebrity, Events, Specialty



Farm Equipment Maker Joins iPod Giveaway Party

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Just so we're clear "hip" New York companies aren't the only ones giving away iPods, New Holland, PA-based farm equipment company New Holland will load up an iPod with pictures, audio and video from the corn and soybean convention, Commodity Classic, held this week in Anaheim, CA. Also loaded on the iPod will be the new CD from country singer Michael Peterson currently available only on the iPod and at New Holland dealerships. Not that's a seriously country-focused promotion. You can enter to win your country-powered iPod at New Holland's booth at the show or at the company's website.

by Steve Hall    Feb-27-06    
Topic: Events, Promotions, Specialty



The Hills Have More Than Just Eyes

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Whatevs.org gets pitched by Fox Searchlight for its upcoming horror flick, The Hills Have Eyes, with a styrofoam-encased delicacy most, other than horror movie fans, would rather not see. See what's inside here.

by Steve Hall    Feb-24-06    
Topic: Direct, Good, Guerilla, Promotions, Specialty



HBO's 'Big Love' Gets Wedding Cake Love

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To promote HBO's upcoming series, Big Love, a drama starring Bill Paxton which centers on polygamy, HBO online agency Deep Focus sends along a unique, in-house promotion HBO is doing that places little signs promoting the show atop wedding cakes in display windows of bakeries. Pretty nifty if you ask us. See a close up image here.

by Steve Hall    Feb-13-06    
Topic: Cable, Good, Outdoor, Specialty



Rockvertising Reaches Those Living Under A Rock

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Noting how a friend explained no one needs any more promotions reminding one Valentine's day is tomorrow unless that person lives under a rock, David Berkowitz wittily coined the term "rockvertising to reach those who have simply left the building and disconnected from society. Berkowitz states igneous rocks work best at reaching the elusive 18-35 year old male and he would be happy to craft a well-form rockvertising program for you.

by Steve Hall    Feb-13-06    
Topic: Specialty








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