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Following Ella Blache Paris' draping nude women over chopsticks to promote its "skin good enough to eat," Continental Airlines has placed wraps on chopsticks in New York City Japanese restaurants which read, "Sticking it to the competition." Maybe Continental should hook up with sushi bars that promote their establishments with their food draped over nude models.
Now here's a t-shirt any peace-loving art director would feel comfortable wearing to work, especially to that meeting with the right-wing, highly conservative, Republican client. "Drop Shadows Not Bombs." Get yours here.
In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.
That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.
The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.
Just so we're clear "hip" New York companies aren't the only ones giving away iPods, New Holland, PA-based farm equipment company New Holland will load up an iPod with pictures, audio and video from the corn and soybean convention, Commodity Classic, held this week in Anaheim, CA. Also loaded on the iPod will be the new CD from country singer Michael Peterson currently available only on the iPod and at New Holland dealerships. Not that's a seriously country-focused promotion. You can enter to win your country-powered iPod at New Holland's booth at the show or at the company's website.
Whatevs.org gets pitched by Fox Searchlight for its upcoming horror flick, The Hills Have Eyes, with a styrofoam-encased delicacy most, other than horror movie fans, would rather not see. See what's inside here.
To promote HBO's upcoming series, Big Love, a drama starring Bill Paxton which centers on polygamy, HBO online agency Deep Focus sends along a unique, in-house promotion HBO is doing that places little signs promoting the show atop wedding cakes in display windows of bakeries. Pretty nifty if you ask us. See a close up image here.
Noting how a friend explained no one needs any more promotions reminding one Valentine's day is tomorrow unless that person lives under a rock, David Berkowitz wittily coined the term "rockvertising to reach those who have simply left the building and disconnected from society. Berkowitz states igneous rocks work best at reaching the elusive 18-35 year old male and he would be happy to craft a well-form rockvertising program for you.
While we've seen food-engraving advertising before, Advertising For Peanuts points us to EggFusion, a company which hopes to etch millions of messages on millions of eggs for millions of advertisers for millions of dollars to reach millions of consumers. It won't be long before PETA does a roadblock buy and every egg in the country is emblazoned with "Murderer! Don't Eat This Egg!"
Now here's a way to market a boring product like dog treats. Rather than try to espouse the tastiness of the treat - which is clearly a lie - just couple the product with dog treat launch gun called Snackshotz as you laugh your way to the bank while your dog treat competitors utter a collective, "Huh?", as your sales skyrockets past theirs.