Sporting News and Fox Sports Net have teamed to create the "Best Damn Guide to Football," a guide to all things football, sponsored by Coca-Cola North America's Full Throttle Energy Drink. Starting this week, three million copies of the 12-page, 4x6-inch guide will be distributed for free at convenience stores across the country when customers purchase Full Throttle. The booklet features short items and articles that range from Super Bowl history to best player nicknames, tailgating recipes and advice for throwing an "estrogen-free" Super Bowl Party.
The "Best Damn Sports Show Period" hosts Chris Rose, John Salley, Rodney Peete and Rob Dibble also share their opinions about the most important football facts, as well as the hottest cheerleaders. The guide will also be inserted in Sporting News magazine's February 3rd Super Bowl preview issue, hitting newsstands on January 25th.
AquaCell Media has expanded its water cooler advertising program beyond retail stores to hair salons and law offices. AquaCell provides free water cooler to establishments and earns revenue from the ads it places on the water coolers. Currently, the hair salons are carrying ads for the new CBS comedy "Courting Alex," while Esquire Deposition Service, a Hobart West company, will be advertising on the coolers installed in law offices.
Friend and fellow industry mate Rick Bruner has created the perfect holiday gift for your favorite spammer. In appreciation for all those thought spammers who have dramatically increased the size of man's manhood the world over, Bruner created a T-shirt with the slogan, "$pam made my p3n1s bigger." You can also get the message on teddy bears, dog t-shirts, thongs and lots of other styles.
Be sure to buy one for every spammer that spams you each day. That ought to make Mr. Bruner a very rich man.
While it's so easy to press 411 instead of looking for that old fashioned thing they call the Phone Book, there's always a bit of pain each month as you check your land and cell phone bills which usually contain more than a few over-priced 411 charges. A relatively new service, called 1-800-FREE411 intends to eliminate that pain and, at the same time, create a new ad medium.
1-800-FREE411 is a free 411 service that is supported by advertising. When callers dial the number, a computer voice welcomes them to 1-800-FREE411 and asks for the city, state, business or residence and attempts to get the number. If it can't, a human operator finds the number. While the number is being found, which, of course, doesn't take nine seconds, a nine second ad plays giving the caller the choice to respond to the ad or simply get the number they wanted in the first place. Advertisers pay for ads only when callers "dial through" in response to the ad.
has partnered with to market custom flip books to professional sports teams and organizations for use as marketing premiums. These custom books, called Fanimations, will be customized specifically for the needs of the teams and their corporate partners.
Originally invented in 1882 and recognized as one of the earliest forms of interactive multimedia, flip books create the optical illusion of motion when images - stacked in sequential stages of movement - are flipped.
Fifty-eight percent of consumers are "very aware" or "somewhat aware" of custom publications and once they were presented with specific examples of custom publications, 93% of respondents were familiar with at least one type of custom publication, according to a new national poll conducted for the Custom Publishing Council by Roper Public Affairs this summer. The survey, "Americans' Relationship with Custom Publications and the Companies that Provide Them," found that 85% say that if they are going to get information from a company, they'd prefer to get it in an interesting collection of articles, rather than an ad.
Though only 58% immediately knew the term "custom publishing," once surveyers explained what custom publications were – e.g., a magazine from the manufacturer of an automobile that you drive – 80% said they often find interesting information in these magazines and 75% said that they felt better informed after reading these publications.
AdJab points us to an activist site, called Baby Politico, where psycho, politico-parents can buy their babies clothing emblazoned with cause-related messages. Not that the messages are bad but the idea of parents using their helplessly innocent babies to promote their own causes is truly less than respectful.
While it's been done before by USA Networks and others, this might be the most relevant dollar bill sticker promotion to date. To spread the rod about its new show Commander in Chief, ABC has affixed thousands of dollar bills with the image of Geena Davis, the star of the show who plays the President in the series. A less relevant dollar bill promotion highlights NBC's unscripted series Three Wishes.
Apparently, so many people like the Easy Button featured in the latest batch of Staples commercial, the office supply retailer has decides to sell the button which, when pushed, utters, "That was easy." It's rare when a commercial creates a product other than the one it intended to sell. Not that the Easy Button will actually help you get more work done but at least it will for a bit of office diversion.
With it's Coca-Cola Cruiser, a hyped up beverage cart to deliver Coke products to attendees of indoor and outdoor events, Coke is working to bring the "brand experience" right to the person instead of requiring them to slog there way to a concession stand. The unit is battery powered and includes a place for the delivery guy to stand. The cart was designed by Studio Red.