Man Who Sold Ads on Urns Has Died, PETA Capitalizes

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In its continuing mission to leverage any and all things for publicity, PETA purchased - for a the paltry sum of $200 - the right to place an ad on the urn of Aaron Jamison, a man who died of colon cancer this past weekend. When he learned of his condition, Jamison reached out to the ad world to help cover the costs of his impeding funeral.

At the time, Jamison joked, "I'm 400 pounds, so there's enough ashes to go around." Reportedly, 16 companies ponied up for ad space on his urn(s).

One of PETA's suggested ads reads, "I've Kicked the Bucket - Have You? Boycott KFC." The other urn ad reads, "People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt." These are proposed ads and proposed visuals. Actual shots of the actual urns have not yet been seen though last year it was reported Jamison would paint the messages own his own urns prior to his death. That will, one assumes, be determined this Saturday when his memorial service is held.

One might call this shameful. But one never really knows what direction one's life will take.

by Steve Hall    Oct- 4-11    
Topic: Specialty, Strange



Refrigerator's Tweets Remind People to Drink Water

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We have to wonder where this one's going. After all, Twitter is already filled with all kinds of useless crap about the mundane things people insist upon tweeting. Now we have to be notified every time someone decides to take a drink of water?

OK, so it's really not that bad and it's all for a good cause. In Brazil, people don't drink enough water so bottled water company Bonafont created the Tweeting Fridge, a miniature refrigerator sent to one of the country's top celebrities that would post a tweet to the celebrity's timeline every time the celebrity opened the fridge and took a drink of water.

Bonafont has plans to send more of these mini refrigerators to other celebrities to keep the message going.

more »

by Steve Hall    May-31-11    
Topic: Social, Specialty



Pissalyzer Urges Men to Call A Cab

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By now, we've seen all manner of urinal advertising but this one serves a beneficial purpose. While not actually measuring alcohol content, the Pissalyzer from Publicis Milan delivered a "take a cab" message to men who pissed in the urinal long enough for it to be assumed they'd consumed a pint of beer. While we're sure this is helpful, we have to wonder if a dude whose just down a few shots is going to piss long enough to get the message.

Anyway, it's a worthy effort and who doesn't like to read stuff while taking a piss. It's better than wondering if the guy in the next stall is checking out your junk.

by Steve Hall    May-18-11    
Topic: Guerilla, Specialty, Video



Branded Toast Urges Moms to Feed Kids Danone Dairy Drink

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To convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential moms around the country along with a package of Actimel.

To encourage those moms to spread the words on social networks, the brand promised to send additional packages of the product if the moms posted pictures of their specially messaged pieces of toast on Facebook, Twitter and other social networks.

Did the effort work? Danone claims the messaging reached 1.2 million mothers. Here's a video overview of the campaign:

more »

by Steve Hall    May-11-11    
Topic: Campaigns, Social, Specialty



Laundry Bags Promote Washing Machine

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One might think a laundromat/dry cleaner would hope no one would ever buy a washing machine and dryer seeing it as competition. One might also think a laundromat/dry cleaner would never let a washer/dryer manufacturer advertise on the bags they use to cover freshly cleaned clothing either.

One, of course, should never assume anything. Especially in advertising. Created by Y&R Dubai for LG Electronics, the laundry bag takeover was developed to promote LG's new Steam Direct Drive Washing Machine.

by Steve Hall    May- 5-11    
Topic: Specialty



Artist Creates Custom Prints to Benefit Detroit Documentary

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Hugh MacLeod, a best-selling author and the artist behind Gaping Void, has created a custom, limited-edition print to benefit Lemonade: Detroit, a documentary about the revival of the city.

Boston-based filmmaker Erik Proulx has funded the making of the film entirely by donations from supporters of the Detroit story. Proceeds from the Gaping Void "Shut up and reinvent Detroit" prints will go directly toward production of Lemonade: Detroit.

Each print is signed and numbered by Hugh and artwork is available in two sizes: 15x18 and 24x30. Both small and large prints are available for purchase online in the Gaping Void Gallery.

more »

by Steve Hall    Apr- 6-11    
Topic: Industry Events, Specialty, Video



Top Two Characteristics of Successful T-Shirt Models

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Cracked has put together an insightful analysis of what makes the perfect t-shirt model. While being attractive is important as well as having the ability to act and smirk properly, the top two characteristics of any successful t-shirt model are "two bouncy, juicy, perky" boobs. And the bigger, the better. Well, that is until the model herself thinks they're too big.

So now that you've acquired that important factoid, you can now return to the more mundane aspects of your job: selling shit to people who neither need nor want your product. But if you use a t-shirt model, it'll be fun and, after all, fun is what this business is really about, right?

by Steve Hall    Mar-21-11    
Topic: Specialty



Fax Machine Dusted Off for Holiday Cheer

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Remember the fax machine? There might be one collecting dust in your mail room. Evolution Bureau is giving the lowly fax machine purpose again. They've created the Holiday Fax machine, a site from which you can send a holiday fax message to your friends and co-workers.

Have at it. After all, there's really not much work to do these few days before Christmas.

by Steve Hall    Dec-22-10    
Topic: Specialty



Ronald Barfs, Crop Branded, Flashmob Bores, Spidey Styles

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- Threadless is out with a new t-shirt which puts a twist on "I'm Lovin' It" along with a graphic of Ronald barfing up his lunch.

- Apparently babies who sleep on mattresses in Milwaukee can die. Who knew?

- Yawn. Another flash mob. Oh wait, not yawn! This one's got bikinis.

- Cascadian Farms says it's the first-ever branded crop in Farmville. Starting July 19th through July 26th, Cascadian Farm will offer users the chance to purchase organic blueberries for their farms and will provide a variety of other benefits, including coupon offers and organic and green living tips that players can use offline.

- Fashion brand Band Of Outsiders the new Spider-Man, Andrew Garfield in its new ad campaign.

by Steve Hall    Jul-16-10    
Topic: Celebrity, Guerilla, Specialty



Students Push the Envelope at Visual Arts School

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To urge students to...ahem...go the extra mile, The School of Visual Arts had New York-based agency KNARF design customized door installations consisting of giant envelope visuals and a handle which read "push." So, you know, the students would always be...ahem...pushing the envelope.

by Steve Hall    Jun-28-10    
Topic: Guerilla, Specialty








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