Having exhausted all contacts, (okay, I asked one person I knew), I'm going under the assumption that what I got sent to me is actually a viral campaign for Target, because, well, THERE'S BIG RED LOGOS EVERYWHERE. I appreciate a good one-line gmail stealth campaign as much as the next person, but if this is actually for the retailer, an otherwise clever idea and simple execution of the awkward price proposition was absolutely wasted.
To go through the trouble of avoiding brand mentions but then give the idea away right as you enter the site seems like a waste. If this isn't for them? It's okay. I'm an ad blogger. Facts don't matter with us when compared to real journalists. Either way, it's still a whacked site and props to the creators.
- Keywords gone wild!
- NBC = Next Big Cutback?
- Digital writers wanted. Earn while you churn!
- Can you see me from space now?
After running into Keith Lane, a creative director at an agency I used to work at, Emerson Lane Fortuna, at the Boston AdClub Reunion, we did the required social media hook up on Facebook. Then, upon reading his Wall, I hilariously discover he's got as jaded a view of social media as I do. So much so, he's gone an created a line of CafePress-wear entitled the Anti-Social Networkers.
The line hypes what Lane dubs the three most overused words of the year: friend, share and connect. Headlines indlude Do Not Follow Me, Linked Out, Zero Connections, Do Not Follow Me and more.
And, yes, there's even a thong. On Facebook, Lane's Daughter Courtney commented, "friggin' genius!! but quick question: was it your idea to have thongs??" to whick Lane responded, "Validation from my first born anti-social child. Thanks, Court. You made my anti-social day. The thongs? No comment. Love, Dad"
Dad and daughter talking about thongs on Facebook. Bet Keith didn't foresee this when he held Courtney in his arms swaddled in a baby blanket.
The Favorite Website Awards (FWA) celebrates 50 million visitors (and counting!) by creating a subsite dedicated to you, the good user.
The "Favorite Visitor Awards" invites users to upload their images where "favorite websites" would normally be featured. Up top, a ticker continues counting the number of visitors the site has served.
Fun stuff; the mood's infectious, even. Work by Domani Studios.
In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
Philips Cinema brings us the mildly unsettling "Carousel," where a hospital shootout between the SWAT team and demented clowns is frozen and investigated by a slow-moving camera.
Money flutters through the night sky, the faces of cops are taut with tension; and you can actually see the caked makeup creases on the masks of the tormentors. It's strange and beautiful; we watched wordless from beginning to end.
The online oeuvre was directed by Adam Berg via Stink Digital for Philips' hi-def Cinema Proportion TV. More at Philips Cinema; also see deliciously engaging making-of (shown below).
According to Berg, the secret to a great film is narrative and light. Food for thought, whether you're directing an epic or breathing :30 of life into a brand under your care.
As tipster Zeke suggested, asking ad people if they know cool strikes me as a good hook. I agree. So what's the problem I have with Little Black Book
, a city and resources guide for creative folk? It only hits the same old international metro locations like London, NYC, Toronto, and so on. Maybe it's due to the ad royalty behind it, but really, not even San Fran or LA? Telling that there's no mobile feature? Well, that's the main problem. The other is that the Flash is real slow.
Who wants new car feature esoteric metaphor? I DO, I DO! So the nudeless were hired to go out and prance around in London to show how their blue scarves are representative of the effect you get with the new Peugeot 308 Coupe Cabriolet: "The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold."
Get all that? It keeps you compfy like a scarf--on a summer day. Watch the nearly nude in action here
and on nudeinascarf.com
. (Although click that image for the best part, the model in the front row probably on Twitter: "Fuck sake. On another promotion shoot. Headed to the tube to dance now.") Um, and what
is the use of that CHIPS soundtrack
In an Absolute world, we wouldn't need money. At least in London with this latest
promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here
.) Not sure it would fly here, maybe though:
"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."
When Angela isn't busy interviewing famous Wikipedians
in San Fran, she's hanging back in Paris. Not sure if she's fully converted yet and become an American tourist-hating local, but I recently got to talking with her about the differences between internet life there and here in the U.S. Jerry Lewis never did come up, but David at AdPulp was kind enough to give us free room and board while we talked about the other differences between
Al Gore's Internet and the Euronet version.