Hey. It's, Like, a Really Long Obama Ad

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This half-hour Obama spot aired on eight networks during prime-time last night. (Sorta like the Presidential debates ... except with just one candidate.)

It's slow-moving and demagogic, with the distinct vanilla flavor of Christian family TV, but Obama's honeyed tone is soothing, like a lullaby. As an added bonus, it's oddly devoid of plumbers named Joe.

"I didn't get a church-related feeling, but my wife loved the wheat," said colleague Michael Kimsal when we discussed the ad this morning. "We then watched the pundits afterward, and half of them loved the wheat too."

Building on that hard-up plebe vibe, Adrants reader Olivier was all, "Felt like Grapes of Wrath II at times."

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Political, Specialty, Television



'Dream of a Truly Free Marketplace' Can be Realized -- with Gas Masks

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And if you're willing to buy that, also consider Anarkon's Molotov cocktails and concert series DVDs. Options include revolutionary titans like (suck in your scoff!) Anthrax and Rage Against the Machine.

Finally, an affiliate network with imagination. Just wish it were clearer what the service offering is. But I guess that's the kind of thing you telephone for.

by Angela Natividad    Oct-24-08    
Topic: Online, Promotions, Specialty



Friday Worst: McDonald's Stoops to New Low With Report Card Advertising

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December 6, 2007: Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

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by Steve Hall    Oct- 9-08    
Topic: Brands, Opinion, Specialty, Worst



Because Those that Power Your TV Should Also Be Trusted to Power Your Pleasure

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Philips -- the guys that probably sold you your first affordable TV and DVD player -- have entered the sex toy market with Intimate Massagers.

"For couples to explore and enhance their most intimate relationship together," the website says, in that way where they want you to think "dirty experimental sex!" while pretending to actually be referring to something you and your husband might have considered after deep thought and four intensive marital counseling sessions.

The ad at left (via) features two people in the throes of said responsible counseling activity. They appear to be composed of waves and heat. A banner on the website uses parts of this wave/heat illustration to describe how the ergy, rock-shaped massager will fill you with "feel-good" chemicals and boost your immune system.

Variations come in "intimate," "warm intimate" and "intimate dual" -- two massagers sitting inside an oyster shell. Looks like Lelo finally has a rival!

by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Packaging, Specialty



You Wouldn't Believe It, But This is An Ad for Rolling Paper

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"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video



'Why Are These Women So Happy?'

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Because they're spraying on their pantyhose.

But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.

Thanks to MTLB for the find.

by Angela Natividad    Sep-18-08    
Topic: Brands, Commercials, Specialty, Strange, Television



Martha's Vineyard May Become Haven for 'Upscale' Advertising

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I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.

But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.

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by Angela Natividad    Sep-14-08    
Topic: Outdoor, Poster, Specialty, Trends and Culture, Video



Sifting Through the Debris of PhotoShelter's Collection

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"Ok, so this picture is a metaphor of-sorts," began Rachel Hulin in her last post for PhotoShelter. "You see, those are beautiful balloons. And we had a wonderful New Year's. But eventually the balloons floated to the floor. And then the cats ate them.

"And it's with this bit of knowledge that I sadly depart as stewardess of Shoot! the Blog."

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by Angela Natividad    Sep-12-08    
Topic: Online, Social, Specialty, Trends and Culture



Divorced? Divorcing? Hoping to? We've Got Your Card!

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Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.

The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!

But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)

It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.

Still perplexed? See video tutorial on why First Wives World exists.

by Angela Natividad    Sep-10-08    
Topic: Online, Social, Specialty, Strange, Trends and Culture



NCSoft Offers 'Immortality' With Space Station Time Capsule

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When you were little, did you ever make a time capsule with your friends and promise to come back to look at it in five years? Ten years? 15 years? No? Neither did I but millionaire, founder of NCSoft and creator of the game Tabula Rasa Richard Garriott is spending $30 million to be the sixth private citizen to fly into space and leave a digital time capsule behind. On his trip to the Space Station, he will take a flash drive full of information submitted by anyone who chooses to enter the Operation Immortality contest.

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by Steve Hall    Aug-13-08    
Topic: Inflight, Promotions, Specialty








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