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Hoping to milk the star (?) for all his worth, Nationwide has released behind-the-scenes footage of its ad featuring Sanjaya Malakar. Shot in India, footage depicts the American Idol castaway singing in the face of a firmly shut door (what a metaphor!). You'll be pleased to know Sanjaya's hair is as wack as ever.
Nationwide loves a talented media whore, and Sanjaya certainly fits the bill, so it was just a matter of time before the two found each other eventually.
To learn more about his partnership with Nationwide, read a recent Sanjaya interview.
Sometimes you walk into a bar and you want everyone to pay attention to you. Other times, you want to be left the hell alone. Philadelphia's Center City District, with help from LevLane, is there to help with a promotion from Brazilian run importer Leblon which features two-sided seat savers with varying messages.
Other media include newspaper, radio, bus shelter and direct.The whole thing hopes to promote downtown Philadelphia as an after work entertainment spot with a weekly "Sips Happy Hour" every Wednesday in 60 bars from 5-7PM during the summer.
For the Spitzer in all of us, National Lampoon debuts Whore Diamonds, a Hot or Not-type site that uses the Emperors Club "diamond" rating system to, well, rate whores. Whore Diamonds joins the Drunk University Network.
Most images and videos are strays from Eros-Vegas and Adult Friend Finder. The pressie says the site "will expand into a forum for breaking news and daily biting commentary on the underground world of politics, pop culture, and entertainment."
Two cents from Sam Elhag, head of strategy for Drunk University Network: "We don't feel that only politicians and Emperors Club members should have an exclusive on rating today's generation of working girls. This opens up the process to the masses. Who knows, a 'five diamond' girl to a Spitzer may only be a 'three diamond' to the rest of the world."
How noble.
The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.
Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.
To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."
Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.
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This ... this is amazing.
SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.
Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.
We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.
Now you might think this up-skirt soap dispenser promoting some candid camera-style show on FX is kind of witty but, dude, do you really want to be sticking your hand up there after thousands of guys have done so before you? We didn't think so. Kind of like how you wouldn't get with the high school slut either. Oh wait, of course you would because she'd be the one that would actually put out for you. Eesh. There's a Hoff version too. Image courtesy of Adland.
Think of it as Purple Internet Marketing's 12-step plan for online marketers. Except with more steps. The big premise: "A website isn't a marketing medium."
Wait, what?
"A website," the founders argue, "is a catalyst to marketing opportunities."
Ohhh.
But don't take our grimace for it; see trusty testimonials from people like you!
Advanta Bank Corp's ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.
Bar-Yam is the co-founder of Boston's Mother's Milk Bank of New England.
*canned laughter*
The world probably laughed at blood banks, too. And sperm banks!
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We've seen all kinds of pizza box advertising. Some are better than others. Others are just shocking such as this ad for an extermination company which was placed inside a Mamma Mia pizza box. Since the ad is placed under the pizza, it isn't seen until the pizza has been finished. We're thinking a few people might fill that pizza box right back up with puke after seeing this ad. See all the images here.
Flickr user brandongerena captured a few pictures of the Pepsi Monster which made its debut in Times Square yesterday to promote the brand's music giveaway on Amazon MP3 which will offer 3.25 million DRM-free songs for download. The monster's now traveling to Phoenix where it will say hello to those in and around the University of Phoenix stadium. See images here, here and here.
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