Think of it as Purple Internet Marketing's 12-step plan for online marketers. Except with more steps. The big premise: "A website isn't a marketing medium."
"A website," the founders argue, "is a catalyst to marketing opportunities."
But don't take our grimace for it; see trusty testimonials from people like you!
Advanta Bank Corp's ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.
Bar-Yam is the co-founder of Boston's Mother's Milk Bank of New England.
The world probably laughed at blood banks, too. And sperm banks!
We've seen all kinds of pizza box advertising. Some are better than others. Others are just shocking such as this ad for an extermination company which was placed inside a Mamma Mia pizza box. Since the ad is placed under the pizza, it isn't seen until the pizza has been finished. We're thinking a few people might fill that pizza box right back up with puke after seeing this ad. See all the images here.
Flickr user brandongerena captured a few pictures of the Pepsi Monster which made its debut in Times Square yesterday to promote the brand's music giveaway on Amazon MP3 which will offer 3.25 million DRM-free songs for download. The monster's now traveling to Phoenix where it will say hello to those in and around the University of Phoenix stadium. See images here, here and here.
For a little taste of non-traditional advertising, Canada's Yuzu Sushi gives us...spare tire advertising. Yes, spare tire advertising. Perhaps they figure assvertising was a bit too...oh...in your face whereas the ass end of a car would be less offensive and, well, more effective. After all, most people stare at the ass end of a car much more often than they stare at the ass end of a woman lifting her skirt so you can see the branded underwear she's wearing.
Everyone bitched and McDonald's listened. Under pressure from the Campaign for a Commercial-Free Childhood and 2,000 angry parents, the fast food giant haspulled the advertising it had placed on Seminole County, Florida's report cards. Graciously, McDonald's will still pay the cost of printing the report cards, the initial reason given for the ad placement.
Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?
While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo (this has been clarified in the update below. in actuality, it was CafePress which, based on past Ford trademark dealings, initially refused to print the calendar).
It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all.
Either ingenious or just gross, Clearasil has placed a sticker that looks like a zit on German teen magazine stadtlichter. Created by Euro RSCG Duesseldorf, the sticker says "Get rid of it" and when removed from the magazine cover, the Clearasil brand is revealed along with the brand's website address.
Assuming teenagers still pick zits off their face, it's likely they'd be predisposed to pick one off a magazine cover as well. It seems they did according to Clearasil which reported a spike in website traffic during the run of the campaign.
Ever had that annoying co-worker or that pompous boss of yours walk into the lunch room and ask you for a slice of your pizza without the smallest hint of thanks or appreciation? You know you have and while you'd love to stand up and punch the crap out of these insensitive losers, you'd also like to keep your job. Thanks to Jet's Bold Fold Pizza, now you can have your cake (pizza) and eat it too. And leave the lunch room knowing these idiots will get their just deserts.
By the way, just what the hell does "you can't have your cake and eat it too" really mean? If you have a cake, of course you're going to eat it. And what the fuck is up with "just deserts" taking on the meaning of getting what one deserves? Just who makes up these wacky phrases?