Adrants.com
Subscribe to RSS


ABC Uses DVR-Proof Subliminal Trickery to Promote 'The Mole'

mole_watching.jpg

At first I figured it was a screw up that often occurs when a local TV station switches from the national feed to its own local feed (or vise versa) sometimes causing tiny bits of the national feed to show but no. No, no, no. It's yet another DVR-proof promotional tactic designed to make sure you know ABC's The Mole is "watching."

Hey, if ABC and all the other networks want to replace every :30 with a few of these, that's OK by me. Check out a video of the trickery here.

by Steve Hall    May- 8-08   Comments (2)    File: Television AddThis Social Bookmark Button   

Because Isn't It Time that Gorilla Was Knocked Off Its High Horse?

skittles-touch.jpg

You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)

Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.

The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.

The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.

by Angela Natividad    May- 5-08   Comments (0)    File: Commercials, Industry Events, Online, Television AddThis Social Bookmark Button   

Come On, Guy, Everybody Loves a Pun!

scarlet-series.jpg

Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...

more »

by Angela Natividad    Apr-30-08   Comments (2)    File: Brands, Campaigns, Commercials, Online, Promotions, Television AddThis Social Bookmark Button   

Shop Bloom and Score Some Olive Oil for that Rash

supermarket-angst-1.jpg

Life can be cruel. Here's a simple salve for that one time you:

o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)

Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.

more »

by Angela Natividad    Apr-30-08   Comments (0)    File: Brands, Campaigns, Commercials, Online, Strange, Television, Video AddThis Social Bookmark Button   
Marketing Jobs

Subscribe to Adrants and receive the daily contents of this site in your Inbox each business day.

Children's Hospital Campaign Gets Personal

roxanne_akron_childrens_hospital.jpg

The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.

more »

by Steve Hall    Apr-29-08   Comments (0)    File: Commercials, Creative Commentary, Good, Online, Television, Video AddThis Social Bookmark Button   

Hankook Tires Tame Roads, Drive Emotions and Abuse CGI

hankook-emotion.jpg

Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space.

The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player.

Validation for stupidity. Greeeeat.

by Angela Natividad    Apr-27-08   Comments (0)    File: Bad, Commercials, Television AddThis Social Bookmark Button   

Dude. Dude! ...Dude.

budlight-dude.jpg

Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")

Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.

more »

by Angela Natividad    Apr-24-08   Comments (9)    File: Brands, Commercials, Television AddThis Social Bookmark Button   

Mercedes C and E-Class Bear Ghosts of an Illustrious Past

mercedes-e-class.jpg

"I think I need to talk to you about something."

"Yeah? What's up?"

"You know my new Mercedes? It's haunted."

"...Haunted."

"Yeah."

"You'll have to elaborate on that."

more »

by Angela Natividad    Apr-24-08   Comments (0)    File: Brands, Campaigns, Commercials, Strange, Television AddThis Social Bookmark Button   

Steve Nash. Likable Guy, Right? That's Because He's Recycled

steve-nash-nike.jpg

Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.

The moral of the story is, BUY NIKE. Or recycle. Or something.

by Angela Natividad    Apr-24-08   Comments (0)    File: Celebrity, Commercials, Online, Strange, Television, Video AddThis Social Bookmark Button   

For McD's Swedish Clientele, Fairy Tale Cameos are No Big Deal

no-big-deal.jpg

We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.

Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.

If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.

by Angela Natividad    Apr-23-08   Comments (0)    File: Brands, Campaigns, Commercials, Good, Television AddThis Social Bookmark Button