Nielsen's SocialGuide has launched a new weekly analysis of Twitter-related social media activity in relationship to 240 TV channels. Topping the charts this past week with over one million tweets was, of course, the Nik Wallenda Grand Canyon crossing. Rounding out the top ten were Pretty Little Liars, The Voice, Love&Hip Hop:Atlanta, Teen Wolf, WWE, The Voice Final Performances, The Wanted Life, Girl Code Compliments and Gril Code Public Displays of Affection.
The One Club and WNET have teamed to produce The Real Mad Men and Women of Madison Avenue which will debut June 30 at 8PM on THIRTEEN. Inspired by AMC's Mad Men, The Real Mad Men and Women of Madison Avenue, hosted by Isaiah Mustafa, chronicles the growth of the advertising industry from the 1950s through today and will feature Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants.
Also featured will be some of today's advertising luminaries including Gerry Graf , David Lubars, Tham Khai Meng and David Sable as well as Mediapost advertising critic Barbara Lippert and Interactive Advertising Bureau President and CEO and former New York Times ad reporter Randall Rothenberg.
Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a "pearl necklace" quickie from her boyfriend, a Family Guy "for your consideration" Emmy ad carries the headline, "Here's A Load of Comedy to Shoot on Your Chest."
Both the scene and the ad were/are bold. But we think the timing is a bit late and even though there's certainly nothing wrong with "expressing oneself" to another as the Adam Driver character did to Appleby, it's all a bit gratuitous even by our standards.
While we are loathe to even mention the fact AMC's The Pitch will be back for a second season of foolishness, we also know that your desire for schadenfruede outweighs your desire to take the higher moral ground.
And so, tune in August 15 at 10pm to watch 16 agencies duke it out for the likes of 1-800-Flowers, Fuller Brush Company (still in business???), Gibson Guitar and, yes, College Hunks Hauling Junk.
Here's the thing. On TV and in movies, story matters. Story always matters. No matter how many special effects or hot women the producers decide to throw in, it's all crap unless there's a good story line.
So why AMC decided to drop its "Story Matters Here" tagline in favor of the meaningless, applicable-to-anything "Something More" escapes logic.
Oh sure, today's culture has the attention span of a gnat and change can't come quick enough. But when change comes, it should at least make sense and this does not.
Yes, fellow ad geeks. Your favorite TV show is coming back. On April 7, AMC will debut season 6 of Mad Men, the Matthew Winer show that chronicles the advertising business in the 1960's.
The promo is very quick and consist of black and white stills. Don does not look happy.
So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we'd take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast.
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
Check out the full list here in an article we wrote for HubSpot.
Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.
This guest post is written by Jesse Robson, a freelance writer currently working for Liberty Marketing. When he's not at work Jesse spends most of his free time writing, following pop culture and playing with his golden doodle Max.
Commercials have certainly evolved from the time of your parents and even your parents' parents. If you get TV Land on cable tv, you might have even caught some of the older, retro commercials interspersed between episodes of The Andy Griffith Show and I Dream of Genie.
Yes, things were certainly different back then and all you really needed was a cute mascot, an infectious jingle and an authoritative voice to move product. However, commercials and, really, marketing as a whole have evolved.
Early this week, a video purporting to be a display of the first ever Humpy Awards debuted. In the video, judges rate dogs on several humping criteria including speed, stamina, style and other factors.
Of course, there's no such thing as the Humpy Awards. But there is such a thing as Small Town Security, an AMC show, premiering July 15, which highlights private security company JJK Security in Georgia. What dog humping has to do with security, we know not but we assume we'll find out once the show makes its debut.
The video isn't quite what we'd call a viral success but 146,507 people have viewed it to date.