Here's Work for Robots that Star Wars Neglected to Cast.

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US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.

To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang

(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.

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Obama's Been in Office Long Enough. Time to Commoditize Him.

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How best to commemorate the trendiest American icon today? With another American icon: the Chia pet.

"Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope."

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by Angela Natividad    May-18-09    
Topic: Packaging, Sponsorship, Television, Worst



Talking VWs Spice Up Suburbia. Or Not.

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In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.

In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.

Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.

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by Angela Natividad    May-15-09    
Topic: Brands, Campaigns, Commercials, Television



These Brides Ain't Doin' Much for the Institution of Marriage.

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If the Religious Right thinks gay marriage is destroying the culture of wedlock, they're clearly not regular Bridezilla watchers, which does to marriage what My Super Sweet Sixteen did for debutante parties: make sane people extremely reluctant to have them.

The ad for Bridezilla's latest season was put together by Filter Advertising. To the soothing tune of Unforgettable, brides of all shapes and sizes throw tantrums and contort their faces into cruel shapes you couldn't even imagine exist in nature.

All for the perfect realization of that most sacred of vows.

See? This is why we should just stop taking the ceremony so seriously and all do themed weddings. That way, if everything goes horribly wrong, you'll at least have a light saber handy.

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by Angela Natividad    May-15-09    
Topic: Commercials, Promotions, Television



PA State Yields Glimpse into Life of Another PA -- Peter Arthur.

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It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.

For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.

If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Commercials, Online, Television, Video



Carl's Jr's Resident Burnout Shakes Milk Cows for Milkshakes

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Some ideas should never see the light of day. "Making Milkshakes" is one of them.

To plug its new orange cream milkshakes, Carl's Jr. releases this mildly bestial ad in which a hipster dances around a cow and tries shaking the shit out of it. We hate him. And we don't feel thirsty in the slightest.

Brought to our attention by BL Ochman, who seemed equally repelled by the prospect of an orange milkshake after recovering from this instance of audiovisual molestation.

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by Angela Natividad    May-14-09    
Topic: Brands, Commercials, Promotions, Television, Worst



Stride Lasts So Long Your Children's Children Will Be Chewin' It

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In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.

Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.

Agency: JWT/Puerto Rico.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Commercials, Television



It's Not Prince Charming You Need; It's a Really Good Plan B.

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UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One."

See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish.

The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy).

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Lost Tribe Craves Fry; Five-Second Rule Blocks Bounty

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Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."

If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



3G Prius Brings Munchkins to the Fore

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Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Television








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