In the works since last Summer, Miller, along with Spike Jonze and Y&R Chicago, has created six commercials featuring talking animals that mock all the animals Budweiser has used in its ads over the years. The "auditions" for the ads, which feature animals babbling on frustrated actor-style, can be viewed here. Who knows. Perhaps they'll appear in the Super Bowl.
Anheuser-Busch will use its Super Bowl commercial time to launch a direct-to-consumer network called "The Bud Screen." The network will offer all manner of programming, branded content and advertising delivered to the desktop or an iPod. The brewer intends the network to be long-lived and to eventually be named "Bud TV." We've said it before and we'll say it again, the middleman - the networks - just aren't needed any longer. When a brand or program producer can deliver content directly to the consumer, there's no need for the current TV network set up. Oh sure, big changes are years away but it's happening and it will continue to happen faster and faster as more brands and content producers realize they can have their own channel of distribution.
Calling it a first, CBS has announced it will make the hit reality series Survivor available for download from its site for $1.99 per episode. The episodes will only be viewable for a 24 hour period after purchase and we're told CBS will use some sort of digital rights management to prevent a downloaded video from playing after the 24 hour period. While other networks and producers are selling episodes outright for the $1.99 price, CBS, by asking a person to buy something for $2 and then taking it back a day later, isn't quite what we had in mind for this new on-demand world we're in. They'll call it renting. We'll call it a rip off, We'll stick with our ad-skipping DVR and our big screen TV over the laptop and a slow download.
In a commercial created by Dallas-based TM, Fabio will foist his romance novel persona upon us for Nationwide Insurance, the company's first Super Bowl commercial. The ad, which looks like a shampoo commercial, is replete with romantic cheesiness with Fabio dressed as a gondolier in Venice and over the top imagery of blooming flowers and white horses...all to sell insurance.
Entertainment site Heavy.com, last night, released 16 banned Super Bowl commercials that were intended (or not) by marketers to appear in this or last year's Super Bowl. Heavy.com Founder and Co-CEO said his site compiled the 16 commercials from the Internet and did not make any agreements with the marketers to show the ads. Have fun but, no doubt, you've seen them all already.
With four days to go before Sunday's Super Bowl, this million dollar homepage idea has to be the dumbest one yet. The page, called Be in A Super Bowl Ad, promises to show six pages of its site for five seconds each during a :30 in the game. That is unless, according to this not insignificant disclaimer on the site, "Because advertisement space for the Big Game is extremely expensive there is a possibility that the football ad can't be purchased. There will be no refunds and the standard advertising terms and conditions will be in effect," things don't work out in the next few days. Can you say scam?
Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials. Adland points to this spot which features Affleck clicking his way through the day counting each time a female checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.
The New York Times and "Jeopardy!" announced Monday an agreement between the paper and the quiz show under which the Times will offer a "Jeopardy!" Clue of the Day answered later on that day's "Jeopardy!" show or in the next day's issue of The New York Times. The Clue of the Day will appear adjacent to the "Tomorrow in The Times" box Monday through Friday and on Sunday near the "Information Directory," and will also be available online at nytimes.com/games.
As part of the agreement, The Times will be included periodically as a category on the television program. Also, the show's Brain Bus, staffed by the "Jeopardy!" Clue Crew, will appear Feb. 25 from 10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called "All The News That's Fit to Print," about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.
The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?
George Parker, who writes the Adscam and AdHurl advertising blogs will appear on NBC's Today Show tomorrow, Tuesday, sometime between 7A and 10A. Parker will discuss the impact of the Internet and other newer forms of advertising have affected newspaper advertising effectiveness and revenues. Parker should know what he's talking about as he's been in the business for over 30 years, worked for many agencies and is currently writing a book entitled, "Entrepreneurial Advertising."