In a sad indication of how off-base and over complicated advertising can be at times, we find this image of a drawing labeled, "A first rough drawing to explain a TV script that wasn't crystal clear." OK, OK. So some people need extra visual representation of an idea to completely understand it but if we were that forgiving all the time, we'd have nothing to write about here now would we? Obviously, it's a slow news day here.
MPH thinks Toyota's plans to run a "hybrid" English/Spanish commercial for its Camry Hybrid during the Super Bowl is less than smart writing, "They better have one heck of a commercial because the concept sounds like a dud. Just sell cars, don't try to preach. Especially during the Super Bowl." Well, as we all know, the binoculars will be on hand to scrutinize every marketers' offering during the game so we'll all know soon enough if Toyota's hybrid/hybrid wittiness bombs or soars.
Making sure to ward off criticism by calling it an experiment, CBS will launch an advertising-sponsored week-long "micro-series" titled The Courier on Tuesday, January, 24 in the first act break of CSI: MIAMI after 9:00 PM EST/PST. The serialized short film, sponsored by Pontiac and broadcast about the same time each night in seven short episodes, will premiere as a 60-second installment with subsequent editions running for 40-seconds.
We aren't normally a fan of iconic brands drastically changing their image, logo, tagline and overall marketing but we've taken a quick look at the new Absolut campaign from TBWA/Chiat/Day New York and we like it. We really like it. Gone is the bottle, mostly, and gone is the print heavy focus. TV has been added to the mix showing iconic imagery such as an image of Steve McQueen with the tagline, "The Absolute Man," an image of the Statue of Liberty with the tagline, "The Absolute Welcome" and an image of the moon rover with the tagline, 'The Absolute Road Trip." Clearly, the over crowded, hipsteresque vodka landscape has required a different tact for Absolut to set itself apart. This just might work.
Our friends over at Japander bring us so much glee, delivering us our favorite American movie stars and celebrities in ads they'd never be caught dead doing in America. In this ad 24 star Kiefer Sutherland runs through a train full of plaid-skirted Japanese school girls 24-style shouting "yes, yes, no, let me through" until he finally gets his Calorie Mate.
We simply must agree with our friends over at Copyranter who loved T-Mobile's speed-talking, whatever-spewing, stereotype-enforcing, bubble-brained, chic-squeaking cheerleader in a commercial promoting the company's ability to keep up with teens who like to ponder the topics like boycotting tuna, matching swimsuits and getting one's head stuck in a sunroof. We've watched it five times and still can't stop laughing. Make sure you catch that last "whatever."
The agency behind this masterpiece are Publicis, the production company was Epoch Films and the director was Stacy Wall.
NBC is leveraging its Monday night show Las Vegas to help promote the network's Olympic coverage. A two and a half minute mini-movie will appear in tonight's episode as well as appear on 10,000 movie screens. Chevy's in on the deal two and will feature several of its vehicles in tonight's episode and in the movie which follows fans of Olympic medalists from Vegas to Torino. The mini-movie morphs from a real storyline in the episode.
It appears to be one of the most integrated promotions/product placement in recent memory and, as is always the case with these things, it'll either bomb or succeed seamlessly. I guess we'll be watching Las Vegas tonight.
It's that time of year again. From FedEx to Cadillac to Sprint to Subway to ESPN to Burger King to CareerBuilder to Ford, Ad Age has compiled a comprehensive list of Super Bowl 2006 advertising activity reporting who's buying what, what creative will be run, ans what agencies are behind the brands. Oddly, GoDaddy is missing from the list but we know they'll make s showing.
How we went from a society that used to just go to their doctor when they couldn't get a hard on to one which, apparently, no one can get hard and everyone wants to talk about it, one will never know. Perhaps the NFL's recent move to end its $18 million contract with erectile dysfunction company Levitra will help the country alleviate its obsession with the four hour hard on and the penis as the only redeeming quality in men. Without belittling a very serious and unfortunate situation, the whole erectile dysfunction thing has gone from offering serious medical solutions to making a joke out of the situation along with turning some perfectly healthy men into pill-popping, 24 hour-a-day marathon pelvic thrusters.
In announcing this move, we've got to hand it to Ad Age for its cheeky third paragraph reporting that the NFL's decision "is a blow to Schering-Plough, which co-markets Levitra in the U.S. with Bayer..." Cute.
Last Friday night, NBC aired the initial episode of The Book of Daniel, the show that unnecessarily had everyone's frocks in bunch last week because, God forbid, it mixed the topic of religion with a frothy dose of humor and human imperfection. Not dainty Starbucks-style froth but full-on, blender-busting froth in the form of a pill-popping priest, a gay son, a martini-swilling wife, a daughter who sells pot to support a manga cartoon hobby, another son who likes to have sex with a bishop's daughter, a priest who cheats on his wife, a relative who steals $3 million from the church, a mafia-connected priest who blackmails the pill-popping priest and a self-referential, wise-cracking Jesus who doles out less than traditional religious advice. Four NBC affiliates couldn't take the heat and pulled the show from their schedules.
Upon viewing the two hour premiere, we just don't know what all the fuss is about. The show was funny. Really funny. It took the very serious subject of religion, did away with the usual collection of unrealistically pious people and turned the whole thing on its head by dropping the kid gloves to portray people as they are in real life, full of flaws, faults and foibles.