Following his trip the the recent iMediSummit, Underscore Marketing President Tom Hespos is voicing his frustration with the advertising industry's continued cling to the television nipple. Concerned that many new online video advertising opportunities will amount to "shovelware TV," Hespos reports many industry execs are pleased as punch with the status quo, happy to unnecessarily pay middlemen to serve their precious TV spots and offended at the notion online video should be any different than a :30 spot.
Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."
Product Invasion, the folks behind Subservient Donald are, again, taking on product placement proliferation, this time with Survivor, and have created some spoof footage of Survivor's Jerry Manthey in which producer's urge her to shill for Home Depot, Scope, Dawn, and Pepsi. While it's a bit over the top, it still calls attention to the maddening and overly forced attempts by marketers and networks to shamelessly shill.
TBS is, again, broadcasting its Funniest Commercials of the Year show, hosted by Weeds' Kevin Nealon. Visitors to the site can view the spots and cast votes from ten choices then see the finalists on the broadcast December 28 at 9PM. On the list for consideration are Big Pong Broadband, CareerBuilder, Carlton Draught's Big Ad, Dodge Durango's Bathroom Stall, Dr. Pepper's Do Anything, Ikea's Home Delivery, MTel's cellphone shower babe, Nextel's office groove, Science World's conference room facial suckage and the Toyota Vios sea monster ad. Any of yours on the list? Tell us why you should win.
Catching up on this week's TV last night during a date with the DVR (no TiVo baggage here - just a straight forward, simple cable DVR) we realized a few things. Aside from the usual hits everyone watches such as Survivor, Lost, Grey's Anatomy and ER (well, it used to be a hit), there's a few shows that are getting some attention but deserve more. While racing, blissfully, through a few commercial-free hours of saved programming, we realized there's a few lesser known shows worth mentioning:
- UPN's Veronica Mars is a brilliant show. Each episode is a mini-mystery that Veronica, who's Dad is a private eye, solves all while wondering what she's doing in this really strange world they call highschool. In addition, each season contains an arching mystery that drops clues each episode. Smart strategy. Each episode can stand on its own while the viewer is rewarded with an in depth story if they stick with the series.
- FOX's Reunion, while not brilliant, has an amazingly intertwined plot which spans the live's of six people over 20 year from 1985 to 2005. Each episode represents a year. Because each episode jumps back and forth between present day and the episode's year, it can get a bit confusion following the plot. Perhaps that's one reason why its rating are in the toilet. This show's really a perfect candidate for DVD when you can sit down and watch big chunks of it at a time. Though FOX has done a good job with episode recaps for those who want to catch up.
- ABC's Invasion finally moved the plot along a bit this week with an episode that revealed a bit more behind the alien assimilation thing and the lead characters long involvement with it. It's the better of the several alien shows airing right now. The show has a blog which is nice but they do a terrible job of referring to it on the show misusing the terms blogs when they mean posts on a blog. Does anyone else think the actress playing the Sherrif's daughter, Alexis Dziena, is oddly attractive?
While UPN's Veronica Mars
and ABC's Invasion
will see future seasons it's likely, but unfortunate, Reunion
will be cancelled after this year.
Eluded to at a recent ad:tech conference in New York, Word of mouth research and planning firm BuzzMetrics has launched a syndicated service to measure television discussion on blogs, message boards and other social media. Called TV*BuzzMetrics, the ratings service will provide television executives and advertisers "ongoing qualitative insights that help explain key drivers of viewer engagement, and understand potential value of new programs." Making this all possible, BuzzMetrics is a business affiliate of VNU, owner of research brands ACNielsen and Nielsen Media Research.
In an agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI:NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer is investigating a case when his cell phone rings to the tune of "Talk." We'll wait while you snicker at the real life likelihood of that.
Following the scene, CBS will run promotional messages during the act break in the episode telling viewers how they can purchase and download the ringtone.
Now here's something you don't see all the time. Well, at least not in public that is. There's plenty of it in private. Likely, without all that paint though. These ads for Humo magazine promise to give away Durex condoms in its next issue. Freakish as they are there's an even freakier TV spot for them as well. Obviously this is not an American campaign as we are far too prudish for this sort of thing. At least in our advertising.
Early this year, Cadillac launched a campaign which consisted of five second commercials and a contest where people could submit their own five second creation with the best one winning a Cadillac CTS-V. This week, America Online and FOX are taking the five second spot out of the realm of novelty and institutionalizing it with a buy on FOX's Prison Break. The five second ad will air as the last spot in a pod, a position negotiated buy AOL media agency, Initiative. AOL's Senior VP of Brand Marketing Richard Taylor hopes to negotiate deals with other networks to air the five second unit.
On November 21, Borders Perrin Norrander will unveil a new advertising campaign for the Oregon State Lottery, promoting the new holiday scratch-it ticket, Fruitcake Cash. Yes, Fruitcake cash. The campaign will consist of television, radio and online. The spots spoof those cheesy, late night music compilation infomercials by highlighting mockeries like "The Spirit of Fruitcake Volume Four," "The Holidays Ain't Nuttin' Without My Fruitcake," and the 80s ballad, "What's That Fruitcake Doin' Under My Tree." Before the hokiness gets too much to take, the announcer interrupts the infomercial suggesting, "for a fruitcake gift they'll really love, give fruitcake cash."
We're told the fruitcake parody songs, composed and produced by Asche & Spencer, were so well received by the client, BPN created a complete CD including full-length versions of the songs featured in the commercials. So there you have it. The first of what will, surely, be a long line of spoofy, holiday-themed ad campaigns.