NBC is leveraging its Monday night show Las Vegas to help promote the network's Olympic coverage. A two and a half minute mini-movie will appear in tonight's episode as well as appear on 10,000 movie screens. Chevy's in on the deal two and will feature several of its vehicles in tonight's episode and in the movie which follows fans of Olympic medalists from Vegas to Torino. The mini-movie morphs from a real storyline in the episode.
It appears to be one of the most integrated promotions/product placement in recent memory and, as is always the case with these things, it'll either bomb or succeed seamlessly. I guess we'll be watching Las Vegas tonight.
It's that time of year again. From FedEx to Cadillac to Sprint to Subway to ESPN to Burger King to CareerBuilder to Ford, Ad Age has compiled a comprehensive list of Super Bowl 2006 advertising activity reporting who's buying what, what creative will be run, ans what agencies are behind the brands. Oddly, GoDaddy is missing from the list but we know they'll make s showing.
How we went from a society that used to just go to their doctor when they couldn't get a hard on to one which, apparently, no one can get hard and everyone wants to talk about it, one will never know. Perhaps the NFL's recent move to end its $18 million contract with erectile dysfunction company Levitra will help the country alleviate its obsession with the four hour hard on and the penis as the only redeeming quality in men. Without belittling a very serious and unfortunate situation, the whole erectile dysfunction thing has gone from offering serious medical solutions to making a joke out of the situation along with turning some perfectly healthy men into pill-popping, 24 hour-a-day marathon pelvic thrusters.
In announcing this move, we've got to hand it to Ad Age for its cheeky third paragraph reporting that the NFL's decision "is a blow to Schering-Plough, which co-markets Levitra in the U.S. with Bayer..." Cute.
Last Friday night, NBC aired the initial episode of The Book of Daniel, the show that unnecessarily had everyone's frocks in bunch last week because, God forbid, it mixed the topic of religion with a frothy dose of humor and human imperfection. Not dainty Starbucks-style froth but full-on, blender-busting froth in the form of a pill-popping priest, a gay son, a martini-swilling wife, a daughter who sells pot to support a manga cartoon hobby, another son who likes to have sex with a bishop's daughter, a priest who cheats on his wife, a relative who steals $3 million from the church, a mafia-connected priest who blackmails the pill-popping priest and a self-referential, wise-cracking Jesus who doles out less than traditional religious advice. Four NBC affiliates couldn't take the heat and pulled the show from their schedules.
Upon viewing the two hour premiere, we just don't know what all the fuss is about. The show was funny. Really funny. It took the very serious subject of religion, did away with the usual collection of unrealistically pious people and turned the whole thing on its head by dropping the kid gloves to portray people as they are in real life, full of flaws, faults and foibles.
Finishing out the year Goodby Silverstein & Partners in San Francisco and Francois Vogel of Paranoid have shared their final spot from the HP Digital Photography campaign - the one where frames of the commercial become photographs which are then handed to others. Goodby is calling this one "Cafe Society" but from the looks of it, we think they should have called it "Nightclub Society." Then again, we haven't seen the inside of a supposedly hip "cafe" since, well, ever so we have no idea what we're talking about. We still like the spot though.
Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.
During the bathroom breaks and :30 coffee breaks we are allowed here at Adrants headquarters, we have finally finished Joe Jaffe's book Life After the 30-Second Spot. Actually, we finished it about two weeks ago but, again, we aren't allowed much time here to do anything serious what with all the stunt marketing and cleavage out there that had to be given our journalistic excellence. So, finally, we've found a few moments to hide from the Adrants Overlords to reflect on Jaffe's book and share our thoughts with you.
Following his trip the the recent iMediSummit, Underscore Marketing President Tom Hespos is voicing his frustration with the advertising industry's continued cling to the television nipple. Concerned that many new online video advertising opportunities will amount to "shovelware TV," Hespos reports many industry execs are pleased as punch with the status quo, happy to unnecessarily pay middlemen to serve their precious TV spots and offended at the notion online video should be any different than a :30 spot.
Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."
Product Invasion, the folks behind Subservient Donald are, again, taking on product placement proliferation, this time with Survivor, and have created some spoof footage of Survivor's Jerry Manthey in which producer's urge her to shill for Home Depot, Scope, Dawn, and Pepsi. While it's a bit over the top, it still calls attention to the maddening and overly forced attempts by marketers and networks to shamelessly shill.