We're about a week behind on this but, according to Google, it ain't news yet. So we're going to help make it news by telling you that the Writers Guild of America, West, some of whom work as reality TV writers, has launched Subservient Donald, part of Product Invasion and yet another take on the now famous Subservient Chicken. The Guild, which recently called for a code of conduct to govern product placement on television and require disclosure during credits, are behind Product Invasion which is an attack on the insanity of television product placement. Subservient Donald is a humorous take on the topic featuring a Donald Trump look-a-like who spouts product-laden snark in reaction to various commands. Let's see what kind of link-fest this thing cooks up.
Sling Media is promoting its Slingbox, a device that connects to cable, satellite and DVR devices and allows for watching TV on a remote, Internet-connected computer anywhere in the world or in the next room, with a humorous spot, created by Hub Strategy, set in a church. While watching a football game during a funeral, the comments made by the guy in the spot don't quite mix with the tone of the service until all the other church goers chime in thinking the guy is commenting on the deceased rather than the game he's watching on his laptop.
Commercial aside, this Slingbox is very, very cool. For $250 and no monthly fee, you can view and control your home TV from anywhere in the world.
Created in June, this Axe news-report-mocking video about a fictitious Alaskan town that used Axe deodorant to attract women because the town had none, has finally found a home beyond the bits and bytes of the viral highway. The video will be central to an interactive television campaign running on Comcast ITV's Cartoon Network Swim Block and will consist of a news banner that runs along the bottom of programming which, if clicked, leads to the video.
Furthering its embrace (experiment?) of releasing television content online, CBS will produce original content of its hit drama CSI Miami and will show it exclusively on CBS.com. Promising to reveal a major secret about team of CSIs, the scene has local news reporter Erika Sykes (Amy Laughlin) share a piece of information with Detective Ryan Wolfe (Jonathan Togo) that, we're told, will lead to an undercover investigation that will unfold on the show this season. Way to tease, CBS. The bonus scene will appear online immediately following the east coast broadcast of CSI Miami, Monday, November 21.
The bonus material featured on CBS.com will be sponsored by GM's Hummer, featured heavily in the series. CBS and Hummer will promote the combined broadcast/online storyline with spots on the network and ads on CBS.com.
"Advertising within TV shows is still the mother lode of how the networks bring in their revenue, and CBS and the other networks have an extremely important interest in protecting the sanctity of the first-run show's ratings," said Andy Donchin, executive vp and director of national broadcast at Carat. Andy might be eating those words in a few years as cable and broadcasters wake up and smell the VOD. Certainly, not everyone is going to pay for ad-free content but an entire generation who will refuse to accept current ad supported content models is fast growing and simply won't settle for business as usual. Additionally, if show producers and broadcasters see a viable and profitable pay per VOD business model, they'll dump advertisers faster than Cue Cat came and went.
The American Chopper guys are crossing the pond to Europe with their Discovery reality show, taking the dignity out of England and modifying it to suit their less than dignified style. In the spot, the three American Chopper guys basically rip the dignity out of England, in a humorous way, of course, and laugh at a tiny scooter as if to crush it with their loud, obnoxious Harley's. The spot was created by Convert of The Ebeling Group.
In an effort to build viewership for its entry into the already over-crowded mystery alien genre, CBS will offer three episodes of Threshhold online without ads. Each episode will be available at the completion of its Friday, 9PM airing.
"We think that the traditional network run will always be the primary broadcast, but this is an opportunity to recruit viewers that may not have experienced the show yet or (provide a chance) for those that missed an episode to get caught up," said Chris Ender, senior vp CBS Communications Group. While true for now but with the proliferation of downloadable shows, the model may, forever, change.
New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.
One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.
On Thursday, October 27 at 3PM, CBS.com will feature the "Ghost Whisperer Halloween Seance," hosted by medium James Van Praagh. Van Praagh, who is co-executive producer of the CBS television drama Ghost Whisperer, will perform readings for the general public via streaming video on CBS.com.
People will be able to call Van Praagh at 323-227-1000 and speak to him personally as he connects to the dead while others can simultaneously converse in a designated chat room. Hmm. Watching Jennifer Love Hewitt seems far more interesting than this.
Little Red Riding Hood is nowhere to be found in this spot for Halls but some dudes dressed up like pigs are worried a dude dressed like a wolf is going to huff and puff and blow their house down. It's a fairly amusing spot, especially since the guy playing the wolf looks like he can't stop cracking up while acting his part.