In an attempt to stem sliding rating, the Emmy Awards organizers have signed a deal with United Airlines to show a 20 minute commercial on flight beginning September 1 to promote the September 18 broadcast. Last year's broadcast was viewed by 13.8 million, down from 17.9 million the previous year. Perhaps it's not the award show itself but rather most everything on TV sucks.
We received this last week and thought it was a joke (there was no tagline). Apparently, our viral radar was out of service. Turns out, it's an ad campaign in the UK for the Department of Transport bringing to light the fact traffic accidents are the biggest cause of accidental death for 12-16 year olds. The ad was created by Leo Burnett's Paul Hordan and Angus Macadam and shot by kids on cell phone cameras. After circulating last week online, it aired on television over the weekend. Dramatic stuff.
Tonight, HBO's Six Feet Under concluded its five year run ending its final season with a finale full of multiple closures wonderfully befitting the series. Series creator Alan Ball delivered an emotionally powerful finale to a season that began quite plainly and, for a time, seemed headed towards undramatic plainness. That all changed several weeks ago with the sudden death of one of the main characters in an episode which, on its own, would have made a fitting finale but Ball pressed on, raised the bar and, in a nod to life's inevitable finality, brought Six Feet Under to its death slowly, beautifully, hauntingly, painfully and eloquently. The series will be missed.
UPDATE: The intensely moving song which played during the final scene of the show is called "Breathe Me" by Sia and is available over at Stereogum.
To promote the new season of CBS Sports' The NFL Today show, Concrete Pictures has created "The Pixel People," a campaign which features a bunch of animated characters in supposedly funny, off-the-wall skits. "The Pixel People" consist of "The Blimp Dudes," voiced by Two and a Half Men's Charlie Sheen and Jon Cryer, "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family." The campaign will air throughout August and September with :10's, :20's and :30's. Spots can be viewed here.
We received these spots from a very kind and very knowledgeable public relations professional who knew we simply couldn't resist sharing them with you. The spots are part of a Wieden + Kennedy created campaign promoting ESPN's Fantasy Football. Leveraging every man's fantasy in which the perfect football team would be a bunch of hotties dressed in sexy pink outfits frolicking on a very pink bed in a very pink room, the spots certainly grab attention but not in a purely T&A fashion. You see, the models in the fantasy are in on the joke and know they are just pawns in the mind of a daydreaming football fan. Well done.
Long time ABC news anchor Peter Jennings, 67, has lost his battle with lung cancer and died last night in Manhattan.
Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.
The Media Drop points to a story which reveals WBRZ-TV weatherman Pat Shingleton participated in Nielsen diary rating during May, a very big non-no in the ad biz. In an attempt to minimize the situation, WBRZ President Richard Manship said, "I don't condone this, but this is one ratings book out of 800, so let's not call it a threat to the whole ratings system. This is not going to throw the Earth out of orbit or anything." So...it's OK to overbill a client because they'll never notice? Oops, wait, they did notice. Behave, people!
MediaPost's Amy Corr has gathered together a few recent campaign launches in her Out to Launch column, one of which proves beer marketers haven't left scantily clad women as seducers...uh...sellers of its products. A new campaign for Milwaukee's Best (yes, they do need all the help they can get) has launched on TV, print, an on the web with the tagline, "Brewed for a Man's Taste." Taste in what, you ask. Taste in "finely tuned" woman apparently. The website has all the usual male stupidity such as an ogling game in which a man must avert his eyes from his best friend's girlfriend's cleavage but if that's not possible, the site also provides wallpaper and downloads of finely Photoshopped models to ogle on the privacy one's own computer screen.
While the site reinforces man's neaderthal tendencies, the commercials, which feature proverbially manly men acting proverbially unmanly, are actually quite funny and not far from reality.
Spoofing his persona and conducting mock interviews with DC Shoes athletes, James Lipton appears in 18 commercials for the apparel and shoe company. The campaign, created by LA-based 72andSunny, is airing on MTV, MTV2, ESPN and ESPN2. Along with Lipton, skateboarder Danny Way, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice, surfer Bruce Irons, and street skateboard icon Rob Dyrdek appear in the series.
The spots, shot semi-unscripted, are just odd enough to be engaging bringing together two, seemingly, unrelated entities from very different backgrounds making for a funny, culture-clash campaign. The spots can be viewed on the DCShoes website.