Adrants Readers Invited to VMAs. Ad Age, AdWeek Not

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Here's a fun promotion by NightAgency for the upcoming, Diddy-hosted Video Music Awards airing Sunday, August 28:

"Diddy and Adrants invite you to the biggest party ever. The dress code must be respected! You must wear your finest gear. You must get your hair done! So, Adrants readers, please do not invite the rest of your friends like AdAge & Adweek, this invite is for you only. You have been selected. It's an honor to be part of history in the making. This will go down as the greatest party of all time! So please respect and adhere to all above said rules."

Part of the promotional website allows yo to create a customized invite, indicating who you'd like to invite as well as who not to invite, to send to your friends. All in good fun.

by Steve Hall    Aug-25-05    
Topic: Celebrity, Online, Promotions, Television



Study Measures Ad Viewership, Campaign Duration Too Long

Perhaps forcing Nielsen to more quickly move its plans to measure commercial rather than programming, The PreTesting Company has is currently conducting a 2,500 Omaha home test of its MediaCheck Project Wannamaker (nice reference to the 50/50 statement), which measures ad viewership rather than program viewership, found most people tire of a campaign's commercials after just two weeks indicating overexposure and poor creative hurt TV campaigns the most. The study also found that DVR-equipped homes did not skip commercials any more than non-DVR (by changing channel, etc.) homes.

The company has plans to roll out a national, 50,000 home study and is is talks with cable operators to incorporate the measurement technology in set top boxes. Hello? Nielsen? Hello?

by Steve Hall    Aug-24-05    
Topic: Research, Television, Tools



Emmys to Accost Passengers Inflight

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In an attempt to stem sliding rating, the Emmy Awards organizers have signed a deal with United Airlines to show a 20 minute commercial on flight beginning September 1 to promote the September 18 broadcast. Last year's broadcast was viewed by 13.8 million, down from 17.9 million the previous year. Perhaps it's not the award show itself but rather most everything on TV sucks.

by Steve Hall    Aug-23-05    
Topic: Industry Events, Television



Ad Shot On Cell Phone Cam Dramatizes Teen Traffic Death

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We received this last week and thought it was a joke (there was no tagline). Apparently, our viral radar was out of service. Turns out, it's an ad campaign in the UK for the Department of Transport bringing to light the fact traffic accidents are the biggest cause of accidental death for 12-16 year olds. The ad was created by Leo Burnett's Paul Hordan and Angus Macadam and shot by kids on cell phone cameras. After circulating last week online, it aired on television over the weekend. Dramatic stuff.

by Steve Hall    Aug-22-05    
Topic: Campaigns, Television, Viral



'Six Feet Under' Delivers Brilliant, Bittersweet Ending

Tonight, HBO's Six Feet Under concluded its five year run ending its final season with a finale full of multiple closures wonderfully befitting the series. Series creator Alan Ball delivered an emotionally powerful finale to a season that began quite plainly and, for a time, seemed headed towards undramatic plainness. That all changed several weeks ago with the sudden death of one of the main characters in an episode which, on its own, would have made a fitting finale but Ball pressed on, raised the bar and, in a nod to life's inevitable finality, brought Six Feet Under to its death slowly, beautifully, hauntingly, painfully and eloquently. The series will be missed.

UPDATE: The intensely moving song which played during the final scene of the show is called "Breathe Me" by Sia and is available over at Stereogum.

by Steve Hall    Aug-21-05    
Topic: Television



CBS's NFL Today Promoted With Pixel People

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To promote the new season of CBS Sports' The NFL Today show, Concrete Pictures has created "The Pixel People," a campaign which features a bunch of animated characters in supposedly funny, off-the-wall skits. "The Pixel People" consist of "The Blimp Dudes," voiced by Two and a Half Men's Charlie Sheen and Jon Cryer, "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family." The campaign will air throughout August and September with :10's, :20's and :30's. Spots can be viewed here.

by Steve Hall    Aug-18-05    
Topic: Campaigns, Celebrity, Television



Very Pink Hotties Provide Football Fantasy

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We received these spots from a very kind and very knowledgeable public relations professional who knew we simply couldn't resist sharing them with you. The spots are part of a Wieden + Kennedy created campaign promoting ESPN's Fantasy Football. Leveraging every man's fantasy in which the perfect football team would be a bunch of hotties dressed in sexy pink outfits frolicking on a very pink bed in a very pink room, the spots certainly grab attention but not in a purely T&A fashion. You see, the models in the fantasy are in on the joke and know they are just pawns in the mind of a daydreaming football fan. Well done.

by Steve Hall    Aug-10-05    
Topic: Campaigns, Commercials, Television



Peter Jennings Has Died

Long time ABC news anchor Peter Jennings, 67, has lost his battle with lung cancer and died last night in Manhattan.

by Steve Hall    Aug- 8-05    
Topic: Television



Iacocca Gets Jiggy With Snoop Dog

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Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.

by Steve Hall    Aug- 5-05    
Topic: Campaigns, Celebrity, Commercials, Television



Weatherman Games Own Stations Neilsen Ratings

The Media Drop points to a story which reveals WBRZ-TV weatherman Pat Shingleton participated in Nielsen diary rating during May, a very big non-no in the ad biz. In an attempt to minimize the situation, WBRZ President Richard Manship said, "I don't condone this, but this is one ratings book out of 800, so let's not call it a threat to the whole ratings system. This is not going to throw the Earth out of orbit or anything." So...it's OK to overbill a client because they'll never notice? Oops, wait, they did notice. Behave, people!

by Steve Hall    Aug- 4-05    
Topic: Television










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