Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."
If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.
Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.
Provided your definition of "happy" is yellow and zesty.
With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!.
Who needs Disney when you've got the California Milk Processor Board? Watch with conviction renewed how two princes-to-be win royal mates.
Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around.
An example of its modest achievements include:
- Making good food affordable to all
- Hiring women before the men were ready
- Incorporating green thinking into packaging
- Making reusable bags sexy
Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO.
Sainsbury's '140 ad' by Abbott Mead Vickers BBDO
Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention.
Ultimately, the fizzy water wins.
Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.
Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery.
It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.)
What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?)
The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.
OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers.
Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.
If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.
This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).