"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.
He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").
We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.
To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.
Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.
The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)
The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)
We're a coupla months late on this one. But when a shirtless rambling Iggy Pop pushes insurance (--"ON MY INSURANCE!"), you can't let it lie without imposing it on others.
This is better than that one time Gene Simmons tried reigniting relevance through cola. Or almost anything Ozzy Osbourne's ever done for anybody.
Props to @tamega for sharing.
Kaiser Permanente continues its insufferable five-year-old "Thrive" campaign with two new ads, Kabuki and Mural.
The latter targets Spanish speakers without trying too hard (Latin music + "Viva bien." Way to go). Meanwhile, Kabuki features a Kaiser employee performing "Kabuki" with an electric guitar and selective gravity. He is later joined by a bunch of grinning people that tear off their clothes to reveal medical gear.
Campbell-Ewald (with help from Miami-based sister agency Accentmarketing) came up with this and the tagline du jour: "You and your Kaiser Permanente team. Together, you rock."
Fucking kill us. The campaign cost $50 million, and we apologize to the inhabitants of California, Oregon, Washington, Southern Colorado, Hawaii and Georgia, which will have to see it all over their daytime TV.
There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.
But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").
Apart from all that, pretty work by agency Doner and production firm Psyop.
What do you do when you don't have a big budget or a lot of ideas? Homage! I don't mean a great spoof for spoof's safe, but actual commercials for products, like...
- The Cleveland Cavaliers add a twist to the Heinken shoe closet spot. Score! (The extended version, too long.)
- Next, Dear Jane Sample finds a damm good Obama impersonator for Lastman's Bad Boy Furniture in Toronto. (Extra points on the name alone.)
- Freecreditreport.com? Hold up a sec, Uncle Sam fires back with annualcreditreport.com.
In response to KFC's free Chicken Monday
, Southern California-based El Pollo Loco is going them one better by inviting people to try their
food free on Tuesday April 28th until 8:00 pm. FREE IS THE NEW...! See all the gory details here
*waits for Burger King to announce counter-gueril... er, chicken stunt*
Freaking. Love. This. Spot. It has such a great vibe in showing the idea of safe rides, doesn't even need the line at the end. [Post-jump.] Heineken almost has that Bud thing down now, where it can do both high-larry-tee
and real. They just need a touching Super Bowl spot with an animal. Oh, and if you needed to know, yeah, it's from W+K. Guess you want the song too. Okay: Biz Markie's "Just a Friend
What else to say, this Little Fluffy Clouds
spot for Mercedes-Benz is slick as hell.
Regular readers of my blog
know the special place I hold in my heart for the pharma side of advertising. Any category has good and bad work in it, but the limits placed on pharma by the government affect the look and feel like nothing else. All pharmaseutra brainstorms usually end up in an orgy of medaphors: "Can't say power, but we can say strength. No, can't say strength, but we can say long-lasting. NO? Damn. Okay, what about mild. Can we say mild? No, (Brand X) owns that. SHIT." And so on.
The fair balance info that needs to accompany ads is worse than anything you'll find in financial or automotive work, but more importantly, the government watches over how things are worded and what you can claim. This is so you are not duped in :30 seconds into making a life or death choice. Ironically, what FB doesn't protect consumers from is the real stuff that matters: Product recalls or misleading ads by brands like Yaz.
No, today it really sucks because this Viagra spot in Canada from Taxi and The Perlorian Brothers shows how good pharma work could be if we would just lose all the legal requirements.