Support Your Vet. No, Not the One Who Spays Pets.

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The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at supportyourvet.org.

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by Angela Natividad    May- 6-09    
Topic: Campaigns, Cause, Commercials, Television



The Now Network: Like a Wedding Planner in Your Pocket!

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In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet.

"Need the stunt groom -- now!"

All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy.

Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)

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Mojito at the Ready, Bacardi Saunters Through Time

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"Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing.

We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward.

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by Angela Natividad    May- 5-09    
Topic: Best, Brands, Campaigns, Commercials, Television



(The End of) TwitteRFP, Creepy Diet Detectives, Sears Still Sucks

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- Current.tv's TwitteRFP goes to...

- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)

- McDonald's does YouTube/McCafe thing.

- For those that tweet from the toilet.

- Sears still sucks, but it's trying not to.

- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."

by Angela Natividad    May- 5-09    
Topic: Agencies, Brands, Commercials, Online, Social, Television, Video



Scotts Helps Fuel Your Audubon Hobby.

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To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.

Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away.

This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart.

Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. >

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Never Mind the Juice; is that Birdhouse for Sale?

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"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Vodafone Unleashes Mad Zoozoos on India

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To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.

Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.

The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)

The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)

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by Angela Natividad    Apr-30-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Iggy Pop Jiggles Belly for Swiftcover

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We're a coupla months late on this one. But when a shirtless rambling Iggy Pop pushes insurance (--"ON MY INSURANCE!"), you can't let it lie without imposing it on others.

This is better than that one time Gene Simmons tried reigniting relevance through cola. Or almost anything Ozzy Osbourne's ever done for anybody.

Props to @tamega for sharing.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Celebrity, Commercials, Television



Kaiser Hits Creative Bargain Bin to Stretch 'Thrive' into '09

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Kaiser Permanente continues its insufferable five-year-old "Thrive" campaign with two new ads, Kabuki and Mural.

The latter targets Spanish speakers without trying too hard (Latin music + "Viva bien." Way to go). Meanwhile, Kabuki features a Kaiser employee performing "Kabuki" with an electric guitar and selective gravity. He is later joined by a bunch of grinning people that tear off their clothes to reveal medical gear.

Campbell-Ewald (with help from Miami-based sister agency Accentmarketing) came up with this and the tagline du jour: "You and your Kaiser Permanente team. Together, you rock."

Fucking kill us. The campaign cost $50 million, and we apologize to the inhabitants of California, Oregon, Washington, Southern Colorado, Hawaii and Georgia, which will have to see it all over their daytime TV.

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by Angela Natividad    Apr-28-09    
Topic: Brands, Campaigns, Commercials, Television



Because Sending a Package Shouldn't Feel Like the Temple of Doom.

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There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.

But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").

Apart from all that, pretty work by agency Doner and production firm Psyop.

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by Angela Natividad    Apr-28-09    
Topic: Brands, Campaigns, Commercials, Television








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