There's a lot you can say about becoming more eco-conscious: that it's responsible, forward-thinking and personally/socially fulfilling, for example.
But in a spot called "Good Green," the Sundance Channel takes the go-green hype and staples on a passel of adjectives that ring both hollow and wince-worthy: sexy, trippy, fierce.
Confusingly, there's also a shot of Isabella Rossellini flirtatiously hugging a giant lobster.
WOW. Thanks for all the abstraction, BIGSMACKtv. We're definitely feeling the backhand.
"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.
Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)
Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!
Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.
Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.
Your tax dollars at work. Hey, pushing a kid to emotional breaking-point is small potatoes compared to all that guilt equity! the New York State Health Department will raise among smokers for the 5.5 minutes they could be spending with a cancer stick.
Contemplate the moral dilemma with fellow creatives-in-arms, and then ask yourself, just ask -- are a few seconds of anxiety worth it? It's not like smokers don't know about the health consequences, or that their priorities are mildly screwed up (I always feel a little guilty lighting up in front of tots); does one sappy spot a quitter make?
This emo thinkpiece brought to you by Quit Victoria.
I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.
SAFF's response: "This makes me entirely uncomfortable."
Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson's Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.
And by "jazz" we mean you'll probably release an involuntary smirk, then put on your Serious Creative Face and soberly acknowledge the work's incendiary nature, the poor taste, etc etc.
AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.
The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.
In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.
"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.
That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.
Work by Deutsch/LA.
@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.
Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.
For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.
We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).
But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)
Produced by ASD Lionheart and edited by Cut + Run.