Amnesty International Takes Pulp Comic Tack

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Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."

It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.

By Leo Burnett/Lisbon and Lobo, a Brazilian production co.

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by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Cause, Commercials, Good, Television



Padma Makes Sweet Masticatey Love to Western Bacon Burger

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AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.

It'd be tough to find anything better to say about it than "redefines food porn."

It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.

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by Angela Natividad    Mar-27-09    
Topic: Campaigns, Celebrity, Sponsorship, Television



'He Lives Vicariously ... Through Himself.'

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He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.

Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.

Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.

Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."

The quotations around "interesting" are from them, not us. Smirk.

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by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Commercials, Television



Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural

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- Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding.

- How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.)

- Pretty spiffy ATL ad.

- Havaianas footwear in full bloom around Paris. Almost too pretty to stand.

- Fallon Skimmer.

- Take it straight: we fucking hate this execution.

- Kevin Spacey to do Michel Gondry-directed ad for American Airlines.

- Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.



Playboy TV (Somewhat Feebly) Aims to Improve on Reality

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It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.

Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.

I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.

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by Angela Natividad    Mar-25-09    
Topic: Brands, Campaigns, Commercials, Television



Under Armour Brings Drug-Free Drama Back to Baseball

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New York Mets base-grabber Jose Reyes makes an appearance in "Instinct Fast," a new spot for sports label Under Armour.

Put together direct-to-client by Shilo, the piece is sober, slow-moving and taut. Its objective is to promote the Heater lightweight cleat to aficionados of baseball, a word we never hear independently of "steroids" anymore.

Under Armour's carved a niche for itself as the athletic label with a flair for the theatrical, but bon mots from Shilo creative Noah Conopask suggest the vibe's infectious: "We wanted it to feel like a battle, where Jose and the pitcher both had their fingers on the trigger. We wanted you to see it in their eyes, in their body language, and we wanted to subtract everything out of the world they were in, no bleachers, no fans, no scoreboard, only the moment..."

Heavy.

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by Angela Natividad    Mar-25-09    
Topic: Brands, Campaigns, Commercials, Television



Possibly the Only Time 'Blah-Blah' and 'Click-Click' Will Resonate Like Ear Candy.

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"Smart Play" illustrates Cosmote's melodic marriage of mobile, landline and internet with a three-part orchestra whose only instruments are phones and laptops.

Pretty nifty. Fun fact: a team of musicians wrote the score specifically for this ad. It's an amiable watch, and the tagline wraps it up nice n' easy: "The most harmonic combinations of mobile, landline phone and internet on the go."

Work by Bold Ogilvy for Cosmote, a major telecom in Greece.

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by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Loco Times Warrant Loco Action: El Pollo Loco Hops 'Change' Bandwagon

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This week in Los Angeles, El Pollo Loco will deluge ABC, CBS, FOX and NBC with a fresh wave of ads -- toting its $0.69 Taco al Carbon, among other cheap fare -- right around primetime.

Don't wince: the campaign's being called Family Stimulus Deals, and El Pollo Loco CEO Steve Carley is front and center. Ads are expectedly political in nature, the kind of work you'd expect to see from a Senate member-to-be, except they shill chicken instead of community roadwork. Funny thing is, for a spread so riddled with shticks the whole thing falls flat.

Sometimes using your CEO just doesn't cut it. And it's a bit late to riff off the Stimulus Plans circulating the Gov like so many pigeons.

See "Gracias," a dubbed Spanish ad, by Ideas; others, including English-language ones, are on the Official El Pollo Loco YouTube site.

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by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Commercials, Promotions, Television



Razorfish/Moroch Turn Travel into Contagion.

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Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?)

Internet stuff put together by Razorfish. The Travel Bug TV spot, orchestrated by Moroch, is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms.

Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out.

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by Angela Natividad    Mar-19-09    
Topic: Brands, Campaigns, Commercials, Online, Social, Television



On Heels of Nike, Waking Life

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Shots Mag draws our attention to Wieden + Kennedy's "The Light" for Nike. It's one of those soul-of-the-run spots: all about the breath, the pace, the solitude of the sport and the community it simultaneously sparks.

You get the sense that runners inhabit a part of space/time that the rest of Suburbia's completely unaware of.

More intense and less playful than 72andSunny's "Men vs. Women." Classic Nike though.

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by Angela Natividad    Mar-18-09    
Topic: Brands, Campaigns, Commercials, Television










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