Suicide Action Montreal needed to get its message of suicide prevention out to a jaded province. Faced with the challenge, the clever cats at Touche! phd, Sid Lee and Astral Media concluded there's no better way to illustrate suicide than to bring an abrupt end to things people like.
The campaign rolled out in two ways. To start, popular programs randomly went black to make way for the following (roughly translated) message: "Does this premature ending surprise you? Imagine if it happened to the life of someone close."
After a few seconds of darkness, the episodes started rolling again. Same thing happened with popular songs on the radio.
Refreshingly out-of-box. Check out examples of both the TV and radio executions (bad pun!) on the Touche! phd blog.
McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination -- wedding the tail-end of a life to the naissance of new -- brought us near tears.
And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory."
Nothing against Coke, whose ads are consistently good, but there has to've been a more graceful way to incorporate the brand into this message.
To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery.
Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them.
In this new commercial for Hulu, Eliza Dushku, while strutting across the set, describes her new FOX show, Dollhouse, saying, "It's a potent blend of twisty plot lines and insane action that'll keep your eyes glued and your brain rotting."
And at the exact moment she says "eyes glued," she takes her jacket off to reveal a tidal wave of gyrating pulchritude that does, indeed, keep the eyes glued.
We tip our hat to the Crispin Porter + Bogusky creative team of Dj Pierce and Justin Ebert for ever so perfectly timing their copy to the action on screen. We do, however, wonder just how many times they chuckled at their little joke as the readied the spot for presentation. Nice work, guys.
Not quite sure what to think of this new Pam spot, which plays on the slogan "Pam Helps You Pull It Off." Teflon makes accidents like this one a non-issue.
Points for being odd without being off-putting, though.
- Flashback to Madonna's banned Like a Prayer ad for Pepsi.
- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.
- Tracking (corporate accounts on) Twitter.
- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).
- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.
- JWT launches a blog called Anxiety Index.
- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
Boost Mobile's "UNwrong'D" campaign continues with two fine-dining pigs that like ham. (Think of it as enjoying the flavours of a fallen friend. Don't act like you're too good to tear into the carcasses of the downtrodden, literally or otherwise.)
The talkier pig puts their behaviour in perspective by telling users the real wrong in life lies in mobile carriers charging hidden fees. In contrast, Boost Mobile charges a flat fee for dependable, unlimited nationwide service.
Hear-to-the-fucking-hear, then, and pass that human flank real quick.
At a loss for words? Doff your hats to 180LA.
This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.
Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)
Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.
The spot's also slathered in retro-style cartoonage.
Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.
Work by Goodby, Silverstein & Partners.
If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.
Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)
Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.
Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.