10 Examples of Brands Newsjacking the Academy Awards

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So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we'd take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Check out the full list here in an article we wrote for HubSpot.

by Steve Hall    Feb-25-13    
Topic: Brands, Events, Social, Television



MTV's Wrist Slapped For Airing Racy 'The Valleys' Ad

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Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.

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by Steve Hall    Jan- 9-13    
Topic: Policy, Racy, Television



A Look At The Evolution of Commercials and Marketing

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This guest post is written by Jesse Robson, a freelance writer currently working for Liberty Marketing. When he's not at work Jesse spends most of his free time writing, following pop culture and playing with his golden doodle Max.

Commercials have certainly evolved from the time of your parents and even your parents' parents. If you get TV Land on cable tv, you might have even caught some of the older, retro commercials interspersed between episodes of The Andy Griffith Show and I Dream of Genie.

Yes, things were certainly different back then and all you really needed was a cute mascot, an infectious jingle and an authoritative voice to move product. However, commercials and, really, marketing as a whole have evolved.

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by Steve Hall    Aug-29-12    
Topic: Cable, Opinion, Television



Humping Dog Awards Promotes New AMC Show

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Early this week, a video purporting to be a display of the first ever Humpy Awards debuted. In the video, judges rate dogs on several humping criteria including speed, stamina, style and other factors.

Of course, there's no such thing as the Humpy Awards. But there is such a thing as Small Town Security, an AMC show, premiering July 15, which highlights private security company JJK Security in Georgia. What dog humping has to do with security, we know not but we assume we'll find out once the show makes its debut.

The video isn't quite what we'd call a viral success but 146,507 people have viewed it to date.

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by Steve Hall    Jul-13-12    
Topic: Television, Video, Viral



TiVo, PayPal Team For Click-to-Buy Ads

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Television-based interactive advertising has been a dream for so long it's almost humorous to recall the first chest beating heard from nacent cable operators about how it would revolutionize television. Of course, that revolution never took place and we're all still dreaming of the day with TV advertising truly becomes interactive.

An agreement between TiVo and PayPal may take us one step closer to realizing at least a portion of the interactive television dream. The two companies, along with advertisers and agencies, are working towards developing PayPal-enabled ads that could hit screens as soon as this fall.

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by Steve Hall    Jun-12-12    
Topic: Television



The Oscars: Brought to You by Kate Upton's Cleavage and J. Lo's Nipple

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So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.

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by Steve Hall    Feb-26-12    
Topic: Brands, Celebrity, Commercials, Racy, Television



New Reality Show to Offer Junior Art Director Jobs

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So Mark Burnett is working on a new show which will air on one of the four major networks. It's called The Job and it's a bit like The Apprentice expect for advertising. No, it's not that other show, The Pitch, which was having trouble getting agencies to participate. Which makes perfect sense. Given the show's concept, what agency in their right mind woud want to risk having an Agency.com Subway pitch-style disaster on national television? But don't worry. This show is different. It aims to offer up a Junior Art Director position at a major ad agency to the winner.

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by Steve Hall    Jan-26-12    
Topic: Agencies, Television



Rachel Bilson Trash Talks Her Show's Detractors

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There's a few ways to promote a struggling television show. And the CW's Hart of Dixie with Rachel Bilson needs all the help it can get. But a profanity-laden Funny or Die video with Bilson front and center as a take not shit rapper doctor? Hells yes!

With help from co-star Wilson Bethel, Bilson trashes all her detractors including using former The O.C. co-star Mishcha Barton as a whipping post. Bilson does an admirable job urging us to take her seriously as a doctor. We're just not very sure the effort is going to pay off.

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by Steve Hall    Jan-24-12    
Topic: Celebrity, Television, Video



Clorox Hops Aboard the Soap Opera Redux

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You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.

As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.

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by Steve Hall    Nov-16-11    
Topic: Brands, Online, Product Placement, Television



Burger King Launches All Whopper, All the Time DirecTV Channel

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As a lame duck agency, what sort of work do you do to insure your legacy leaves a positive imprint on the industry? Well, if you're Crispin Porter + Bogusky's, you make damn sure a lot of people get their hands on your clients product. In this case, the product is the Whopper from Burger King.

CP+P launched a channel on Direct TV; channel 111. The only thing that airs on Channel 111 is an image of a spinning Whopper. Yes, that's it. But there's more. If people stare at the spinning burger long enough, they will see prompts that will give them information on how to get their hands on a Whopper. The longer they stare, the more Whoppers they can get.

So far, 50,000 Whoppers have been given away. We're told people have collectively stared at this channel for over 300,000 minutes so far. Thata figure is expected to hit 810,000 by the weekend. Nice work, CP+P.

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by Steve Hall    Jun-16-11    
Topic: Brands, Television








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