Here's the thing. On TV and in movies, story matters. Story always matters. No matter how many special effects or hot women the producers decide to throw in, it's all crap unless there's a good story line.
So why AMC decided to drop its "Story Matters Here" tagline in favor of the meaningless, applicable-to-anything "Something More" escapes logic.
Oh sure, today's culture has the attention span of a gnat and change can't come quick enough. But when change comes, it should at least make sense and this does not.
Yes, fellow ad geeks. Your favorite TV show is coming back. On April 7, AMC will debut season 6 of Mad Men, the Matthew Winer show that chronicles the advertising business in the 1960's.
The promo is very quick and consist of black and white stills. Don does not look happy.
So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we'd take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast.
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
Check out the full list here in an article we wrote for HubSpot.
Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.
This guest post is written by Jesse Robson, a freelance writer currently working for Liberty Marketing. When he's not at work Jesse spends most of his free time writing, following pop culture and playing with his golden doodle Max.
Commercials have certainly evolved from the time of your parents and even your parents' parents. If you get TV Land on cable tv, you might have even caught some of the older, retro commercials interspersed between episodes of The Andy Griffith Show and I Dream of Genie.
Yes, things were certainly different back then and all you really needed was a cute mascot, an infectious jingle and an authoritative voice to move product. However, commercials and, really, marketing as a whole have evolved.
Early this week, a video purporting to be a display of the first ever Humpy Awards debuted. In the video, judges rate dogs on several humping criteria including speed, stamina, style and other factors.
Of course, there's no such thing as the Humpy Awards. But there is such a thing as Small Town Security, an AMC show, premiering July 15, which highlights private security company JJK Security in Georgia. What dog humping has to do with security, we know not but we assume we'll find out once the show makes its debut.
The video isn't quite what we'd call a viral success but 146,507 people have viewed it to date.
Television-based interactive advertising has been a dream for so long it's almost humorous to recall the first chest beating heard from nacent cable operators about how it would revolutionize television. Of course, that revolution never took place and we're all still dreaming of the day with TV advertising truly becomes interactive.
An agreement between TiVo and PayPal may take us one step closer to realizing at least a portion of the interactive television dream. The two companies, along with advertisers and agencies, are working towards developing PayPal-enabled ads that could hit screens as soon as this fall.
So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.
So Mark Burnett is working on a new show which will air on one of the four major networks. It's called The Job and it's a bit like The Apprentice expect for advertising. No, it's not that other show, The Pitch, which was having trouble getting agencies to participate. Which makes perfect sense. Given the show's concept, what agency in their right mind woud want to risk having an Agency.com Subway pitch-style disaster on national television? But don't worry. This show is different. It aims to offer up a Junior Art Director position at a major ad agency to the winner.
There's a few ways to promote a struggling television show. And the CW's Hart of Dixie with Rachel Bilson needs all the help it can get. But a profanity-laden Funny or Die video with Bilson front and center as a take not shit rapper doctor? Hells yes!
With help from co-star Wilson Bethel, Bilson trashes all her detractors including using former The O.C. co-star Mishcha Barton as a whipping post. Bilson does an admirable job urging us to take her seriously as a doctor. We're just not very sure the effort is going to pay off.