Man Seeks Credit for 'Hyundai Sunday' Stroke of Genius

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On Super Bowl Sunday Hyundai launched "Angry Bosses," an ad that depicted corpos all over the world angrily shouting Hyundai! in various states of aneurysm-inducing rage.

At the end, a calm voiceover goes, "Win one little award, and suddenly everyone gets your name right. It's 'Hyundai', like 'Sunday'."

Never mind the screamers in the video. That last line, "It's 'Hyundai', like 'Sunday'," has incited the righteous indignation of at least one man, "Bernard in CT," who believes the idea of rhyming "Hyundai" with days of the week was his idea.

And damnit, he deserves the cred for it.

Letter and ad below.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Commercials, Opinion, Television



Here's The One Time 'Go to Hell' Can Be Used to Incite Purchasing Behavior.

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For Dante's Inferno, an Electronic Arts video game, G-Net Los Angeles got into bed with Psyop. The natural result is an ad we suspect might be more lush than the game itself.

We could be wrong, though. Any English major will tell you Dante had a helluva good time describing Hell, and the work he did merits equal dedication from agencies, production firms and game developers alike. Still, this is just one more reason why future generations will be reading fewer books: you think CGI's had its way with women? It's bringing literature to its knees.*

Going back to the ad: like we said, it's gorgeous, but probably could've done without the toothy worm things. It's just too dental-visit-gone-wrong. And while we understand every good Hell scenario needs a bad-ass horned demon master, the one here looks too much like a Balrog.

Once something invites a comparison to LotR, even accidentally, it's gonna have trouble standing up on its own. Even if it is the bloody Inferno.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Commercials, Online, Television



Campbell's Soaps Up, Casino Stimulates, D&G Rebrands

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- Mediaedge:cia brokered a deal that'll result in two Campbell's Soup executives appearing in All My Children tomorrow. They'll be playing themselves. (Photo cred: ABC.)

- Mohegan Sun -- you know, the casino -- debuted its Stimulus, Recovery and Rebound Package. Think gambler giveaways, deep discounts and a "Business Bail Out" program that includes free gaming lessons for corporate clients.

- LA-based David&Goliath has rebranded. Check out their new look.

by Angela Natividad    Feb-25-09    
Topic: Agencies, Product Placement, Television



If They're Gonna Be Plotting Your Demise, Better to Eat Them While Sober

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Belin Crazy Rings/Tubes/Starfish are essentially drinking snacks. We'd call them beer nuts but the branding material reads "l'apero cingle" -- aperitif snacks. Classy.

Anyway, to best target its market of casual at-home cocktailers, the French company is broadcasting this ad from its website and in banners on sites like MySpace. Our best guess is that they thought, "Drunk people engage in slightly malevolent, poorly thought-out hijinks all the time, so what if our snacks did too?!", and went zealously from there.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video



Little Rings Right About Boost Mobile's UNwrong'D

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Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"

Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.

"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.

Which I guess is how it should be.

180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.

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by Angela Natividad    Feb-24-09    
Topic: Bad, Brands, Campaigns, Commercials, Online, Television



Think the Marines Are Hot? Go to War with Ukraine

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We knew a guy who got drafted into the Ukrainian military. As the day of his departure drew closer, he turned into a person we hardly knew and who sort of freaked us out. Finally he confessed he was dodging the draft and leaving for London.

"But why?" we said.

"Ukrainian military makes people disappear," he hissed, looking all wild-eyed.

Having just seen this ad for the Ukrainian Army, we have serious doubts about that and resent that he lied to us. Ukraine's first line of defense turns ordinary folk into dangerously charismatic mofos, capable of seducing women of varying hairstyles away from men with BMWs. Said women will shower you with alabaster jugs of vodka and chase your tanks while making marriage contract innuendos. (Now you know why Tony Stewart picks the Russian chicks.)

You will also get a really vivid hat.

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by Angela Natividad    Feb-23-09    
Topic: Campaigns, Commercials, Political, Strange, Television



Despite what 'Mad Men' Would Have You Believe, Things Back Then Sucked.

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To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.

We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.

The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)

On-screen text: "Funds for the future. AMF Pension."

NICE!

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by Angela Natividad    Feb-23-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Scion Whips Out Fresh Sample for xD

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Here's "Samples xD," the latest spot from Scion's fresh-out "Samples" effort. The latter launched in January and features car customizations mashed-up to the din of mixed beats.

From ATTIK CD Simon Needham: "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together."

Metaphor for life if we ever heard one. Sound design -- a mere window-shopper to Aphex Twin's Window Licker -- by Face the Music.

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by Angela Natividad    Feb-20-09    
Topic: Brands, Campaigns, Commercials, Television



Old Spice Cures Tony Stewart's Escalator Phobia

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In this cockle-warming story about a hyperventilating geek who now wears onesies and gets his pick of trophies (both metal and collagen-enhanced), Tony Stewart reinforces the power of Swagger.* The Old Spice product previously de-geeked Brian Urlacher and LL Cool J.

Actually, LL Cool J's still pretty square. Sometimes getting all muscly to stop being square will only make you squarer.

But we digress. What were we talking about? Oh yeah, the Swagger campaign. It's starting to feel a little less highlariously kitsch-tacular and more like Axe/Lynx. Which sucks because once upon a time, both brands were uniquely neat, and now they're almost exactly alike, except Old Spice is too red and Axe/Lynx is too potent.

Work by Wieden + Kennedy/Portland -- which succeeded, as always, in stimulating provocative discussion on YouTube.

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Baseball Classic Takes its Message to the Global Village

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There's something about watching people represent their countries in some sporting cause that makes you thirst to be represented yourself. That's the card ESPN plays in "My Team," a global marketing effort for the '09 World Baseball Classic ("March 5th to the 23rd!").

Famous faces in the ad, representing in their own tongues and everything, include Jorge Cantu, Derek Jeter, Alex Rodriguez and Ichiro Suzuki. We felt the compulsion to wave a flag, or at least one of those giant signs shaped like an index finger, and we don't even like baseball.

Produced by ESPN and agency DCode. The spot falls under the catchy slogan "National pastime. International stars," which went live on February 14. English/Spanish print, online, radio and outdoor executions will roll out after February 23.

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by Angela Natividad    Feb-20-09    
Topic: Commercials, Television








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