The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.
"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.
- Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness.
- Something about sharing fluids.
- Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually.
- AgencySpy is unhappy with Fiat.
- Don't just rock that rosary, rawk it. Popin' it up on YouTube.
- Interested in movie marketing? No? Youwill be.
- M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation.
- Trust Me's Eric McCormack on being an ad man.
You just need to battle its hordes, brave the lines and spend a weekend alone with a Philips and a hammer to claim a little Pax for yourself. =P
Work by St. Lukes Communications and production company Outsider.
Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter.
This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP.
The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit.
Their mozzarella sticks are cool though.
Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.
We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.
Nike shoots for sporty-chic in "Be Transformed," a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)
Following the "transformational stories" of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently -- a wrap around Beijing International Plaza, slated to appear in early February.
Check out "Punchbag." Sorta reminds me of Adidas' Beijing Olympics campaign, except less it's less melodrama and more Heroes. See other spots at Nike Women.
Energetic stuff, and just dynamic enough -- the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the "real women" phase is over.
- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.
- On how Kaplan and Carnival open minds.
- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!
- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.
- On Circuit City and its approaching demise.
Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."
According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."
Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.
- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.
- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.
- If you cannot heat the Healthy Choice mixers, you don't deserve to.
- "Where balloons go to die."
- A goal worth texting for.
- Twitter as Hudson crash citizen journalist.
- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.
As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.
Here's a trope you might've seen before: pubescent boy's fantasies, realized.
And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."
Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.