Nike Channels Transformative Sister Magic

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Nike shoots for sporty-chic in "Be Transformed," a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)

Following the "transformational stories" of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently -- a wrap around Beijing International Plaza, slated to appear in early February.

Check out "Punchbag." Sorta reminds me of Adidas' Beijing Olympics campaign, except less it's less melodrama and more Heroes. See other spots at Nike Women.

Energetic stuff, and just dynamic enough -- the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the "real women" phase is over.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Commercials, Television



Recharging Dead Voltage, Inspiring Ads, SocNet Cannibalism, Pubfatico

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- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.

- On how Kaplan and Carnival open minds.

- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!

- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.

- On Circuit City and its approaching demise.



MSFT: All Up in Everybody's Business, for Almost No Reason at All.

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Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."

According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."

Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.

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by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Danica Exposes Herself in the Name of GoDaddy. Again

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As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.

Here's a trope you might've seen before: pubescent boy's fantasies, realized.

And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."

Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.

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Pancreatic Cancer: The Assassin with Flair.

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"That's Dan. And I'm Dan's pancreatic cancer."

How do you even begin to take a pitch like that seriously?

I just love how, after describing Dan's untimely death with a listless "eh," Pancreatic Cancer looks out the backseat window and croons (with the most subtle of accents), "I have 35,000 other people to kill this year."

Blase, baby, blase. Unintentionally hilarious work by Gardner Nelson + Partners for the Lustgarden Foundation. Somebody needs to page Charlie Brooker and tell him to update his list.

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by Angela Natividad    Jan-15-09    
Topic: Campaigns, Cause, Commercials, Strange, Television



Just Because It Doesn't Love You Doesn't Mean It's Defective

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Think adopting a Russian teenager is hard? Try taking home a shy yet obstinate pet.

In these Saatchi & Saatchi spots for Iams, Felicity Huffman selflessly reminds us that "the real reward in adopting a pet is when the pet adopts you." So don't fish for that return receipt just yet.

This is part of Iams' Home for the Holidays Adoption Drive. It was only supposed to last through the holidays, but it fared so well that Iams thought, What's the harm? If it sells more munchies...

See dog ad and cat ad. Oh, and more credits here.

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by Angela Natividad    Jan-15-09    
Topic: Brands, Campaigns, Cause, Commercials, Television



Pfizer Wages War Against Unregulated Drug Trade

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"Get Real, Get a Prescription Advert" is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites. The Langland-developed work is nauseatingly convincing.

The ad will run in 600 movie theatres nationwide until March. It was put together in response to recent research that found one in 10 UK men buy prescription-only drugs from unregulated sources per year.

Aww. Think of all the money not filtering into Pfizer's pocket.

In all seriousness though, around 50-90% of medicines sold illegally aren't actually what they claim to be -- which served as the muse for this spot.

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by Angela Natividad    Jan-15-09    
Topic: Brands, Campaigns, Cause, Commercials, Television



Skittles Loses the Plot.

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In the latest of its "_______ THE RAINBOW, TASTE THE RAINBOW!" ads, Skittles gives us the perplexing "Tailor." In it, a guy gets measured for a suit in front of three mirrors, each of which reflects a man of a totally different ethnicity. (One viewer felt this approach represents the "different perspective" each mirror brings to your life. Uh ... hrm.)

Anywho, one reflection pulls out a pack of Skittles and starts poppin' them. "Wait. I'm not eating Skittles," the customer protests, at which point the tailor starts shouting at the reflection in Thai.

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by Angela Natividad    Jan-15-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Doritos Narrows 'Crash the Super Bowl' Finalists Down to 5.

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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.

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