"Purple is the new black," proclaims a PR guy in an emailed preamble about his love of grape juice, which has been "much maligned as a sugary kids' drink that can't be natural (what could possibly be that purple, right?)."
In that manic light, Welch's, whose purple is 100% au naturelle, enlisted "food scientist" Alton Brown of the Food Network's Good Eats program.
Behold as he vindicates Welch's time-tested, suspiciously picturesque juice production practices. ("At Welch's, squeezing CON-cord grapes into natch'rel juice releases TONS of anti-awx-idants called ... po-lee-fee-nols.") He even takes time out of his day to teach us the Latin name for the Concord grape. (Veetis Labrewsca, baby.)
Boy does that ad work up a thirst. As well as a curious craving for Eucharist bread. "Uh-maaaay-zing little fruit." Thanks for your endorsement, Alton Brown!
To promote a marathon of The Discovery Channel's top shows, CA Square put together "Best of Discovery," a montage of clips where men get slapped, crocs are wraastled bare-handed, bugs get eaten live, and things are inevitably blown up.
Also, I'm pretty sure somebody got struck by lightning.
In his sauciest, most vigorous key, the narrator promises "more thrills, more explosions, more dirt ... more INSANITY." Curious? The marathon kicked off this week. No worries if you missed anything; it lasts for 13 days.
In '07, Scion seduced us with dark wit and gothic charm. Then, in '08, the company took an unexpected sharp turn down Lackluster Lane, barraging us with "limited edition" cars and other cheesy gimmicks.
(By way of explanation, a company rep said Scion's Little Deviants effort -- where "sheeple" are violently attacked by imps in custom cars -- upset a few crucial people.)
After setting up its first-ever 4G wireless broadband network in Portland, Clearwire tapped Secret Weapon Marketing to promote its merits: better internet speeds, broader coverage.
The result was a series of irreverent prints -- and "Sprinkles," a TV ad that compares wireless coverage to cupcake sprinkles. (Rivals are represented by a stingy sprinkling; meanwhile, Clearwire's coverage deluges the bakery with diabetes-inducing hail.)
"Welcome to the future," the narrator says smugly.
The industrial pollutants in the World Wildlife Federation's "Light Bulb" ad are only tired toys. But these miniatures -- small things we can easily control -- still convey the helplessness environmentalists feel when faced with oversized, eco-negligent businesses.
"Light Bulb" concludes with a male doll holding an energy-efficient light bulb. "You're doing your part," the ad assures us. "It's our job to help government & industry do theirs."
This message of gentle aggression is fast replaced by the image of a panda, an animal known to unfailingly melt hearts -- or in extreme conditions, cause brain explosions.
Fast on the heels of its unscrupulous Whopper Virgin campaign (and the melodramatic responses it inspired), Crispin Porter + Bogusky introduce us to Burger King's Angry Whopper.
Infused with jalapenos and onions grown by disgruntled (read: sadistic and utterly unhinged) farmers, this hot-headed burger promises to "bite you back."
Red-faced yet? Go compose an angry-gram, courtesy of the King's darker side.
We like how the disclaimer reads, "Angry-Grams are intended to be humorous and should not be used with an intent to harass." Guess I should start rethinking my wry subject-line combinations of "mother" and "whore."
- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.
- Which Dog are You?
- "They only met once, but they stayed crunchy forever."
- Sam L. Jackson fronts for Virgin Media Broadband.
- "Fast casual" wha...? McD's training film.
- UK's Benylin is in the dog house for using ads to teach people how to call in sick.
You kin' do it!" Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.
Both efforts remind us "America runs on Dunkin'" -- much the way cars run on petrol and and tin men run on oil. It's a shorter way of saying you don't need to be super or have a super job; you just need the fuel necessary to push your colorless millstone up that steep, steep hill. Every. Single. Day. Forever.
By the way, "get an egg-white flatbread for only $1.99 when you buy a medium hot coffee."
Campy, approachable and Common-Man-relevant -- a nice step up from last year's work, which also showcased coffee-fueled Avg. Joes doing painfully ordinary things.
Work by Hill Holliday/Boston.
To celebrate Virgin Atlantic's 25th anni, "Still Red Hot" brings us back to June 22nd, 1984, when London's Gatwick Airport changed forever.
On a day that would otherwise be forever defined by a miner's strike, Virgin Atlantic's premier crew of red-clad flight attendants broke the mundanity with their bitch-watch-me walks and winning smiles. A revolving ticker overhead ties fiction to fact: Virgin's first-ever flight route, VS001 to Newark, is ON TIME.
It's always a little difficult to gauge the quality of advertising from other countries, but "Don't Disturb the Ones Working" -- an ad for the Norwegian Association of the Blind -- really threw us for one.
In it, a handful of perplexed service workers are interrupted mid-job by clueless passersby, which either pay them infantile compliments ("Aww, what a cutie!") or try getting them to do tricks. For example, one game-faced dad pulls out a round squidgy ball and tries making a bus driver play catch.