Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.
Buy a Starbucks exclusive beverage, save lives in Africa! If the watch-worthiness of the ad isn't equal to the cause, it's at least a tribute to the crippling mediocrity that halos brands grown lazy and slow. Way to go, BBDO!
If I'm shocked, it's only because this didn't happen sooner. Really. This has to be a record for the amount of time a top-heavy "lifestyle" company's spent resisting the rejuvenating call of Bono.
Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.
Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.
And it's like ... it's like ... a less funny Terrence and Phillip.
By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.
"We're opening more lanes than ever ... to make Christmas shopping easier!"
Given what happened at its Long Island location, I think it's sorta weird that WalMart's still airing this ad. I saw it at least eight times this weekend -- and each time, without fail, it brought to mind the Black Friday Death Trample.
In it, lights from open aisles flicker to the tune of Carol of the Bells, which always struck me as a semi-creepy song anyway. (Don't make me explain why.) But now it also rings with the heavy panting of crazed, slightly overweight bargain hunters, indelible red splatters ... and the cracking of bones.
The spot first aired during the 2007 holiday season. Co-workers claim a woman was trampled then too, but that's cool because she was "a repeat stampede faker, from what I read," one dutifully disclosed.
WalMart, what good are extra checkouts without an orderly entering and exiting process? Stampedes don't organize themselves.
For his signature sneaker the Zoom LeBron VI, "Chalk" lovingly exploits LeBron James' habit of throwing talcum powder into the air before each game. Watch as others follow suit -- with contagiously patriotic reverence -- to the slightly narcotic Candyman by Cornershop.
The spot aired on Thanksgiving day and features cameos by Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and Lil' Wayne. By Cohn & Wolfe in tandem with Wieden & Kennedy/Portland.
It's common during the holidays to wish you could be many places at once: everywhere you're obligated to be, and everywhere you actually want to be. So instead of promoting the girth of its network, Vodafone claims it'll let you make the most of now.
In this ad, a guy on an iPhone traipses casually around town, doing everything he wants to, and ends up at the door of a booty call. (Well, I guess it could also be his sister.) Anyway, as he walks, he's joined by clones that have done still more.
Expect the song, Because I Do by Katie Sutherland, to stick with you awhile.
Every holiday season Lexus busts out with a campaign featuring some pearl-coloured vehicle with a bow on top. Far from perfect -- whose pursuit Lexus claims to champion -- it's mediocre and irritating. Like weathered nativity scenes.
Last night we thought we saw something different. The comfortingly low-fi "Big Wheel" bears the consistency of old home videos or a classic holiday movie. In it, a kid with a new plastic trike faces us and cries, "Stop! What are you doing? You can't top the big-wheel memory!"
We ruminate on our own '80s-era big wheels as he reprises us on its merits: the freedom! The wind in your hair!
Then there's an awkward cut. The kid is a man, and now he's facing a Lexus -- with a bow. And we're like, "Fuck, this could have been so much better."
- Two key players shaping Detroit's social media strategy, Ford's Scott Monty and GM's Christopher Barger, appeared on The BeanCast, this week to talk about their social media efforts for the auto industry, the proposed bailout and that private jet fiasco.
- The B-52s have lent their sound to NBC network's ongoing CHIME IN campaign recording its own version of NBC's chimes, which will air in promo form during the network's primetime lineup.
- Marketing agency Cunning is ten years old. Help them blow out the candles on their virtual birthday cake.
- On Tuesday, December 16 at the ADC Gallery on 106 West 29th Street, The Art Directors Club will host its holiday party where the Art Directors Annula 87 and the ADC Young Guns 6 Annual will be made available for purchase.
Levi's is Ad Land's Lolita: perennially young, sexually voracious.
"First Time," a spot for the "Live Unbuttoned" campaign, holds that reputation up nicely. In it, two beautiful adolescents stand face to face in the open air, unbuttoning their jeans.
"You've never done this before, right?" she asks.
"No," he murmurs.
"It's my thirty-fourth time." O_O
They volley around a few more cliches: I'm scared. Don't you trust me? Then, after the long unbutton -- what's Levi's got against zippers? -- nuddified boy and girl take hands and leap off a high dock: as good a metaphor for losing your innocence as any.
Pretty work by the would-be John Hugheses at BBH/London. Good media placement, too: I saw it last night during Heroes, which is positively bursting with hormonal tension.
I don't think I could properly describe "Lips" even if I wanted to. It's an ad for Xbox game Lips, which is pretty much karaoke for the Guitar Hero generation. (The microphone's motion sensitive, and you can select songs from your own collection.)
Agency TAG enlisted Tom Kuntz to conceive a strolling pair of lips, singing Take on Me and going about his business. Then he walks into a house party and traipses creepily up the sleeve of a guy who, right on cue, belts out the chorus to A-HA's greatest hit.
I don't know if it's the lips' cheer that got to me, or the natural seratonin-explosion resulting from Take on Me, but this is an insanely infectious spot. We loves it.