You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.
As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.
As a lame duck agency, what sort of work do you do to insure your legacy leaves a positive imprint on the industry? Well, if you're Crispin Porter + Bogusky's, you make damn sure a lot of people get their hands on your clients product. In this case, the product is the Whopper from Burger King.
CP+P launched a channel on Direct TV; channel 111. The only thing that airs on Channel 111 is an image of a spinning Whopper. Yes, that's it. But there's more. If people stare at the spinning burger long enough, they will see prompts that will give them information on how to get their hands on a Whopper. The longer they stare, the more Whoppers they can get.
So far, 50,000 Whoppers have been given away. We're told people have collectively stared at this channel for over 300,000 minutes so far. Thata figure is expected to hit 810,000 by the weekend. Nice work, CP+P.
Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.
Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.
We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.
This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."
Beattie McGuinness Bungay's fables campaign for ING Direct UK are inviting at first glance, bearing a vague resemblance to The Wind in the Willows, but are most readily compared to Aesop's Fables -- except with "morals" only loosely tied to unmotivated plotlines.
The ads try compensating for this with an occasional stab at tongue-in-cheek humour, but that fails to compel. (Maybe it's the British/American divide?)
Otherwise, the work is beautiful -- typical Psyop. There's a lesson for you: without actual substance to the idea, even the best production firm can't save you.
Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!
The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.
For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.
The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.
If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.
Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.
Get tweeting, people!
On Tuesday, October 26 at 10PM, the PBS program Independent Lens will air Art & Copy, an examination of, among others, the work of George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney and how that work has affected society and culture.
Get Dressed Boys!
As if it were something new, Young & Rubicam Chief Creative Officer Tony Granger tells us, "This is a new approach to our business that we are excited to explore as an agency. Our ultimate goal is create entertaining content with broad national appeal, but with special appeal to the target prospects of an individual client."
Um, Tony. This isn't new. It's called a soap opera. You're just doing it with phones.
Distributed by Fox Sports Net, Head to Head, created and produced by Young & Rubicam and underwritten by Cellular South, will follow two Mississippi football teams on their way through the 2009 season. The 12-episode series will debit today, April 12.