Nivea Fetes 100 Years of Skincare with Pure Reliability Message

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Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.

Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Commercials, Television



Aldi Tea Will Float Hubby's Boat, Even If You Get Your Happy Elsewhere

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We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.

This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Campaigns, Commercials, Good, Television



ING Direct's Fables Probably Won't Survive a Retelling

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Beattie McGuinness Bungay's fables campaign for ING Direct UK are inviting at first glance, bearing a vague resemblance to The Wind in the Willows, but are most readily compared to Aesop's Fables -- except with "morals" only loosely tied to unmotivated plotlines.

The ads try compensating for this with an occasional stab at tongue-in-cheek humour, but that fails to compel. (Maybe it's the British/American divide?)

Otherwise, the work is beautiful -- typical Psyop. There's a lesson for you: without actual substance to the idea, even the best production firm can't save you.

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by Angela Natividad    Jun- 7-11    
Topic: Bad, Brands, Campaigns, Television



Will 30 Betty Whites in Kitsch Regalia Get You to Join AARP?

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Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!

The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Campaigns, Celebrity, Online, Television



Global Chaos, Gunmetal Violence, Power Ballads Collide in Call of Duty: Modern Warfare 3

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For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.

The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.

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by Angela Natividad    Jun- 6-11    
Topic: Campaigns, Commercials, Games, Good, Online, Television



Kraft to Turn Tweets Into TV Ads Within 24 Hours

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If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.

Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.

Get tweeting, people!

by Steve Hall    Mar-28-11    
Topic: Agencies, Brands, Social, Television



PBS to Air Art & Copy Documentary

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On Tuesday, October 26 at 10PM, the PBS program Independent Lens will air Art & Copy, an examination of, among others, the work of George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney and how that work has affected society and culture.

by Steve Hall    Sep- 9-10    
Topic: Television



Young & Rubicam Brings Back Soap Opera With Phones

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Get Dressed Boys!

As if it were something new, Young & Rubicam Chief Creative Officer Tony Granger tells us, "This is a new approach to our business that we are excited to explore as an agency. Our ultimate goal is create entertaining content with broad national appeal, but with special appeal to the target prospects of an individual client."

Um, Tony. This isn't new. It's called a soap opera. You're just doing it with phones.

Distributed by Fox Sports Net, Head to Head, created and produced by Young & Rubicam and underwritten by Cellular South, will follow two Mississippi football teams on their way through the 2009 season. The 12-episode series will debit today, April 12.

by Steve Hall    Apr-12-10    
Topic: Agencies, Television



Billy Fuccillo Still HUUUUUUGE!

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When you move to the middle of upstate nowhere, you become privy to some seriously wacky shit. Like yesterday's Live Bait vending machine sighting. And the daily onslaught of local Hyundai car dealer Billy Fuccillo. Maybe you've already caught these over the years but everyday the man barks into the camera and utters his long-time catchphrase, "It's HUUUUUUGE!" And he really does say it that way. Actually, he says ,"It's HUUUUGJA!" You just have to see it to believe it.

Of course it's no surprise car dealers are famous for this sort of idiocy. But, as with all advertising, if you can latch onto something memorable, you might as well go for it. And in acknowledgment of Fuccillo's pervasiveness, his advertising has spawned many a parody. There's Fuccillo Blow. No One Likes Billy Fuccillo. There's Ka-Bam from a competing dealership. There's Fuccillo-style bible sales. And then there's the HUUUUUGE outtakes. And make sure you don't miss the HUUUUUGE mistake he made on air when he said, "Go fuck your wife." No, seriously.

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by Steve Hall    Mar-30-10    
Topic: Commercials, Opinion, Television



Big Boobs, Not Big Budgets Bring Ratings Success For TV

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Not that we didn't already know this but reality TV and the notion those chosen to participate in those shows are TV's new ratings capital is explored in a detailed Advertising Age article written by Andrew Hampp.

In the article he examines the success cable TV has had with (cheap) reality programming that focuses on previous unknowns (tather than highly paid actors) who, because of the show, become quite famous. The Kardashians are offered up as the prime example.

by Steve Hall    Feb- 1-10    
Topic: Television








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