Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.
Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.
Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.
See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.
November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.
So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.
zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.
Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.
Um, diggin' the 'stache.
See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.
A new campaign from BBDO and the Ad Council for the Irag and Afghanistan Veterans of America reminds people the one percent of Americans who put their life in harm's way for the other 99 percent should not be left alone when they finally come home.
The campaign includes television, print and a social networking site which offers returning veterans the chance to connect with fellow soldiers and work towards re-entering society.
Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.
The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.
Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.
"I'm a PC ... and I love the slimming effect of a purple striped shirt."
That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.
These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.
Let's just hope Crispin didn't produce them on a Mac this time.
Ad gigs, that is. But hey, if Richard Simmons is still gettin' 'em, there's hope for any and all, not least the Black Sabbath veteran who pre-dated emo with his slick ebony angst.
Under the banner "make yourself heard," Samsung demonstrates how the QWERTY keyboard on its Propel handset makes everyday communication easier for Ozzy, who -- face it -- has always suffered from some degree of misunderstanding.
This mirthy delight is brought to you by Leo Burnett and production company MJZ.
Melodramatic narrative and epic "nature's wrath!" scope sets you up for the punchline of DNA's "Geologic." Lest thrill-seekers forget: those treacherous crags rising up to the sky? They are there for the benefit of your skis.
By Juggernaut/Santa Monica.
- Dear HR, please help Jetpacks.
- Danny G. says Circuit City ignores what might have helped them.
- George Parker finds someone to admit why they work in advertising.
- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.