Crush, Dentsu Canada 'Visualize' Lexus IS F

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Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.

Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.

And infinitely more coherent than "F is everything you thought we weren't."

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by Angela Natividad    Nov-20-08    
Topic: Brands, Campaigns, Commercials, Television



Wait, So Will the Zune Make Common My Homie?

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It's not immediately clear what's going on in this spot for Microsoft's Zune, featuring Common and Afrika Bambaataa. In it, a girl puts Common's Universal Mind Control on the spin. She gives props for it, then Common and Afrika Bambaataa leap out of a cloud of images and start sparring over it.

At first the whole thing rang like a poorer rendition of HP's "Hands" campaign, which does a good job of connecting the essence of a celebrity to the machine he's using.

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by Angela Natividad    Nov-18-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Strange, Television



Comcast, TiVo Grow Up and Get Hitched

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To promote the fusion of Comcast DVR with TiVo, Biscuit Filmworks USA and Goodby, Silverstein & Partners give us "Separated at Birth."

It's a love story about a pair of TVs that part at the assembly line and serve two people in two different ways. In the end, the owners -- which start out as kids -- grow up and get together. Just like their favourite TV services.

Almost too cute to stand. The split ad format keeps eyes bouncing back and forth, and a simple narrative prevents captive audiences from snapping out of it. We'll even be willing to ignore the fact that TiVo hasn't been around long enough to have served any twenty-something from her budding days as a grade school control freak.

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by Angela Natividad    Nov-18-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Why Would You Want a Body Spray that Smelled Like Your Deodorant?

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That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.

Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.

I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"

Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."

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by Angela Natividad    Nov-17-08    
Topic: Commercials, Online, Strange, Television



Kotex Makes Beaver Joke: Reason #4324324 Why We Need a Category Labeled 'Indescribable Horrors'

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Seizing upon a double-entendre so vapid and that we honestly thought we'd never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Watch as an Australian woman totes her furry friend around, getting its hair done and nails painted. For their painstaking efforts, both Big and Little B are awarded with good-natured nods of approval from hot guys at the beach.

The spot ends in a restaurant, where Honey passes her beaver a giftwrapped container of Kotex U. "You've only got one ... so, for the ultimate care down there, make it U," a voiceover spouts inanely.

GoDaddy must be livid. Props to Adrants reader Theresa for passing this along.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



Toshiba Embraces 'Redefined' Entertainment Experience. Kind Of.

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Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.

Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.

Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.

See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



Dying of Boredom? Become a Bookie

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November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

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by Angela Natividad    Nov-13-08    
Topic: Campaigns, Commercials, Events, Promotions, Television



Smokerman: The Superhero that Needs a Breather

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Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Um, diggin' the 'stache.

See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.

by Angela Natividad    Nov-12-08    
Topic: Campaigns, Cause, Commercials, Strange, Television



Dear War Veteran: You Are Not Alone

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A new campaign from BBDO and the Ad Council for the Irag and Afghanistan Veterans of America reminds people the one percent of Americans who put their life in harm's way for the other 99 percent should not be left alone when they finally come home.

The campaign includes television, print and a social networking site which offers returning veterans the chance to connect with fellow soldiers and work towards re-entering society.

by Steve Hall    Nov-12-08    
Topic: Online, Social, Television



Target Helps Christina Aguilera Hype 'Greatest Hits'

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Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

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by Angela Natividad    Nov-12-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television








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