This half-hour Obama spot aired on eight networks during prime-time last night. (Sorta like the Presidential debates ... except with just one candidate.)
It's slow-moving and demagogic, with the distinct vanilla flavor of Christian family TV, but Obama's honeyed tone is soothing, like a lullaby. As an added bonus, it's oddly devoid of plumbers named Joe.
"I didn't get a church-related feeling, but my wife loved the wheat," said colleague Michael Kimsal when we discussed the ad this morning. "We then watched the pundits afterward, and half of them loved the wheat too."
Building on that hard-up plebe vibe, Adrants reader Olivier was all, "Felt like Grapes of Wrath II at times."
For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:
o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.
I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.
o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.
Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.
Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.
Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.
With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.
Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.
It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.
Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)
In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.
Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.
To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads.
o Roller Coaster Restaurant
o Cabin Island
I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own.
Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all.
America's going through a period of bottled water Puritanism. That is, it's officially out-of-vogue to hawk your (wastefully!) bottled H2O, unless you've got a green angle tied to it ... or you happen to be Evian.
But Mattoni doesn't just flaunt its water wares; it's downright decadent. See its refreshingly playful spot, where a despondent patron orders Mattoni water -- and gets a surprisingly lush response.
The English-speaking version is more brash and saucy, but I dig how the splashy dame steps right onto the table and caps the ad with her theatrically husky (read: dubbed-porn-ish) "Will that be with bubbles ... or without?"
Brava, Mattoni. By Black Mountain Studios VFX/Stuttgart and Velvet Mediendesign.
...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.
Would that make you more likely to feed him meat-enriched cat food?
Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."
Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.
This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.
Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.
Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.
The California Milk Advisory Board is screening for its next bovine star. And guess who gets to pick her? You! Between October 13 and September 30, trawl audition vids and cast your vote.
Of 10 total, only two videos, "Alicia" and "Jenn," are currently available to view. Alicia reeks of The Real World, and little Jenn's being constantly goaded on by her attention-starved mom.
Videos of the hopeful heifers will be repurposed as TV spots. I hope one of Silk's renegade soy cows enters, because no audition series is complete without some wacked-out anti-establishment radical.
"Precious Biscuits" uses the loose, altered threads of fairy tales to imbue Bakers Biscuits with wispy wonder.
It begins with pretty schoolchildren walking through a forest. Behind them, biscuits leap out of a cobblestone pavement (vestiges of Hansel & Gretel), bringing the environment to animated life.
Naughty piglets race across a canvas populated by blind mice, an egg that only almost dies, a lone social advocate made of gingerbread, and a round Red Queen with a teeny china mouth. You remember them, don't you? At the end, Bakers draws a subtle comparison between itself and other confectioners of myth.
Produced by the divine hands of Shy the Sun & Blackginger for Ogilvy/Johannesburg and client Bakers.