Could a Discount Hotel Improve Your Street Skillz?

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Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.

You'll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and -- if you have the good fortune of conceiving a baby in a Holiday Inn Express -- that kid will be capable of handling sharp objects at close proximity. From birth.

Strange but true. Three ads in a row can't lie.

I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that "dream fulfilled!" element to it. How many of us don't want to unexpectedly kick ass in a Lyricist Lounge situation? It's one of the biggest geek fantasies of all-time -- right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Strange, Television



'Saved by Zero' Makes Viewers into Victims

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"Saved by Zero," a spot for the Toyota Tundra, has run in "seemingly every ad break during NCAA Football, MLB Playoffs and NFL games," claims Rohit Thawani. I suppose that wouldn't be terrible if the ad were good, or even innocuous, but -- get this -- it has a repetitive jingle with an audacious country twang.

You know you're fucked then.

more »

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Commercials, Television



BB Plugs Celebs, Droga5 Bags Method, Mountain Dew Abbreviated, Frequent Hooker Miles

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- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)

- Droga5 becomes agency of record for method! Kick-ass.

- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?

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Grab the Fridge! There's a Guinness Truck on the Street

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In "Fridge Magnet," a Guinness truck stops in a Buenos Aires neighborhood, gets all magically magnetic and starts drawing refrigerators to itself.

Notably, one random guy looks down at his glass of Guinness, which appears to be frothing mischievously. There's a beer with some naughty ideas ... and possibly a deep-seated affection for puns. "It's alive inside," the ad concludes -- half-joking, half-not.

By Irish International BBDO. I liked Saatchi & Saatchi's "Spoken Word" better, but "Fridge Magnet" is more in line with the casual "beer" persona. It also manages to pull that off without forsaking Guinness's sense of playful enigma. Nice.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Is a Chevy Anything Like a Hailstorm of Shoes?

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Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)

Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?

If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Commercials, Television



Celebs, Scribbles, Gap Try Stimulating Youth Vote

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What better way to get self-conscious Millennials to the ballot than with a bunch of celebs being gratuitously cool, slightly ironic and occasionally almost (but not quite!) deep?

Look, look, it's Bill Maher in a blazer, prattling about elitists. It ends with "Vote for BBQ" -- except BBQ is written in a Mad Libs sorta way, so you know the "vote for" is open to whatever motivation, however bizarre or irrelevant, you've got.

Because hey, that's democracy.

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CosmoGirl Closes, DraftFCB Gets Advice, Google Greens

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- Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.

- CBS has schedule the annual Victoria's ecret Fashon Show to air December 3 at 10PM. It wil take place at the Fontainebleau Miami Beach hotel.

- As only George Parker can, DraftFCB gets some sage advice concerning its penchant for repeatedly tooting its own horn.

- The Ladders takes a unique approach to illustrating the attractiveness of its $100K talent pool.

- Google does the green thing with project 10 to the 100th.

- Citizens Bank customers get happy together karaoke-style. It's bad. Really bad.

- TAMBA is out with Granny Bash Bingo, a game in which granny deflects attacks from a bingo machine which has had enough from its grey haired oppressors.

by Steve Hall    Oct-13-08    
Topic: Agencies, Games, Magazine, Online, Television



Citizens Bank Green$ense Campaign Twists Logic

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In what appears to be nothing more than slapping the Green label on Bank of America's Keep the Change program, Citizens Bank has launched the Green$ense Campaign which pays customers ten cents for every electronic transaction they make but only up to $10 per month and $120 per year. Even without the facade of "greenery, Bank of America gives up to $250 per year with its program. And people don't even have to be green to get the $250.

Of course it's all to motivate people to bank electronically which uses less paper which, yes, is an admirable "green" effort. But, seriously, the real reason any bank would motivate its customers to bank electronically is to cut overhead (by hiring fewer tellers) and increase profit.

With cutesy headlines like "Being eco-friendly just got eco-nomical" and "The environment is like a bank account. Every little bit helps," the campaign rolls out in print, radio, outdoor and television.

more »

by Steve Hall    Oct- 9-08    
Topic: Bad, Campaigns, Cause, Opinion, Radio, Strange, Television



Campaign Ads Get Ugly as Nov. 4 Draws Near

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Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.

See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.

The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.

Thirsty for more? See more McCain and Obama ads.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Commercials, Political, Television



You Don't Sleep Around But She Does

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Mirrors don't lie. That's the tool this Erwin-Penland-created commercial for Clemson University takes. Noting most people don't undress in public, don't humiliate their friends, don't vandalize the campus and don't sleep around, the commercial makes it clear you shouldn't either.

"Our goal with this campaign is to reach people - students and non-students - and make them think about their own behavior," said Vice President for Student Affairs Gail DiSabatino. "There is such a bombardment of advertising that promotes alcohol and sports. This is one attempt to combat those promotions."

It won't be an easy job but the message will be spread across posters, newspaper, radio and video.

by Steve Hall    Oct- 8-08    
Topic: Campaigns, Cause, Good, Poster, Radio, Television










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