Because they're spraying on their pantyhose.
But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.
Thanks to MTLB for the find.
On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.
Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!
But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.
To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).
Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.
Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.
In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)
According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."
Even sabotage your car, just so you'll accept one of its new models.
Also see "Pinned," where a girl wanders into a parking lot to find her car sandwiched into oblivion -- just in time for a Suzuki rep to hand her the keys to a 2009 Suzuki SX4 Sedan.
Both ads are part of Suzuki's deliciously desperate "Whatever it Takes" campaign by john st. Given that Suzuki vehicles aren't known for their inherent awesomeness (unless you live in Lebanon), the company might wanna rethink this approach.
"Heads," an ad where people around Los Angeles sport art instead of faces, brings Magritte to mind -- in part because the images echo certain work of his, but also because they share a muted texture and feel. "Heads" is subtle and almost unsettling.
The tagline, "Getty. It stays with you," weds imagery to action. By M&C Saatchi for The Getty.
Or so says Stephen Baldwin who, after speaking out against The CW's Gossip Girl at a recent Family Research Council Action Value Voter's Summit, has become the latest to "endorse" the show in its ongoing anti-ad campaign. And by endorse, we mean his quote has been photoshopped onto the existing campaign poster by Gawker's resident art dude and is in no way part of the actual campaign.
Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.
By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.
Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.
In the latest TV spots for its McCafe label, McDonalds surrenders the art house crowd to Starbucks -- and liberates the crusty, football-loving Joes that never quite fit in.
This ad starts with two guys in a typical cafe scene, reading books and sipping coffee out of wide cups. One haughtily asks, "Did you hear McDonald's has cappuccinos now?"
In its latest TV campaign, Jimmy John's, America's Sandwich Delivery Experts, relieves tense situations with foot-longs and smiling delivery men. (Actually not a bad idea.)
The company is mostly midwest-based, and its ads are friendly and earnest -- deeply mid-western? -- even if not wildly original. The Bomb spot did make me laugh, but the effort overall only felt so-so.
While sandwich delivery may not really resolve hostage situations or smooth out an explosive case of nerves, I guess it could calm screaming schoolchildren. For half an hour.
Ads by The Ad Store.
Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.
What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:
o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!