This year at the Olympics, performance-enhancing athletic gear were all the rage. Four years from now, will it be highly-advanced hips and knees?
"Smith & Nephew introduces the next generation of joint replacements: highly-advanced hips and knees engineered to meet the needs of your high-performance life."
The ad, designed to make active human beings look like fluid ribbons of energy, was produced by Psyop for Ogilvy/NY. I like how it breathes life into an industry normally associated with near-immobile geriatrics ("I've fallen and I can't get up!"). But It also brought Touch of Gray to mind. Sexy grays, bionic hip surgery: looks like advertising's in midlife-crisis mode.
You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot.
The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.
"The generation that swore it would never get old -- didn't. Welcome to the summer of life."
Just for Men has decided to target the Confident Male Boomer, a man so sexy he need not fear his graying head of hair. (Bitch, please! He rocked Woodstock AND he surfs!)
The only question is, is the gray in all the right places? Fret no longer about nature's crude hand; get ahold of Touch of Gray, the only hair dye that lets you "keep a little" salt in that mostly-peppery mane.
That guitar riff sure does set the stage, plus the narrator's got us PUMPED. And the closing guffaw, "Never trust anybody over 90!", coupled with those bad-ass peace signs, won some high-larious backlash on YouTube.
Just when you thought the jingle was dead, Wrigley's broadcasts this catchy rewrite of Chris Brown's Forever for DoubleMint. Doesn't it make you wanna dust off the pink wig and bust out with some liquid?
But that's window trimmings; DoubleMint's also improved its value add. In addition to chew factor, it apparently also:
- doubles as a hacky sack!
- leaves a comet trail!
- comes in slimmer, sexier packaging!
And here we were thinking the brand was a one-trick pony.
It's always a little irksome when a film boasts an "all-star cast," because if THAT'S the card it's playing, there's probably not much else going on.
The Women, a remake of a movie from 1939, has just such a cast. Think Candace Bergen! Annette Benning! Jada Pinkett-Smith! Meg Ryan! Bette Midler! Eva Mendes! It's a walking, talking line-up for the cover of next month's Vanity Fair.
This is "Ca$h," a fun little ad for a gratuitously violent game called Mercenaries 2: World in Flames. I love how it illustrates the acquisition of profit by unethical means: the seedy backdrops, filthy oceans, and characters' faces all bear the delightfully crisp stamp of currency.
And the song! It's convivial and music-hallish, the kind of thing you learn the words to, then leap around and mouth while blowing holes through the furniture with your bad-ass mercenary fingertips. What a feast it'll be for the PTC when these role models invade their living rooms.
Put together in HD by Shilo for DraftFCB/San Francisco. Electronic Arts debuted the spot on August 18 Stateside; it'll start running September 5 in the United Kingdom. I can hardly wait to see what it looks like on TV.
You've probably seen the American version of this iPhone ad, and you've probably not thought twice about it, but the United Kingdom ain't having any.
The Advertising Standards Authority argues the ad suggests iPhone users have access to all the parts of the internet, which technically isn't true. Two viewers complained, and the ad's been pulled.
If Apple wants to run it, it'll have to give Mr. Voiceover something less, oh, all-encompassing to say.
In addition to protecting big spenders from Apple's appalling dishonesty, the ASA's also railed against mascara deception, erosion of religious values and unsafe car dancing. Unrealistic depictions of nipple elasticity are okay though, because bright citizens know better than be to duped by that.
Good to know there's a discerning body keeping the UK safe from uninhibited agency machinations.
Yell.com, an online service from the Yellow Pages, debuted its first standalone TV campaign this month. The effort revolves around a party planner called Fresno and his whiny little clients, which vibe like rejects from My Super Sweet Sixteen.
This spot went live on August 20. It's about Marcus, a Surrey brat who wants his Roman-themed party changed, practically overnight, to a bling-heavy gangsta-gansta street bash. Fresno, aiming ever to please, insists all this and more can be accomplished at the drop of a (pimptastic!) hat. Meanwhilst, his anxious assistant trots behind him, tapping queries into Yell.com at a feverish pace.
Time's drawing near for the September 2 debut of 90210, the CW's remake of '90s pop classic Beverly Hills, 90210. Worried that the network will slut it up a la Gossip Girl, the Parents Television Council is admonishing advertisers not to sponsor the show unless a pre-screening is released.
Read the elongated back-and-forth. In a nutshell, the PTC insinuated that the CW won't release a pre-screen because it doesn't want large, socially-responsible advertisers scrutinizing all that naughty, dirty, bad, baaaad content. The CW says it just doesn't want to spoil a highly-anticipated premiere. In the end, it'll probably win this girlfight.
Concerns about poisoning our pure American youth aside, the PTC's got a definite beef. For its last Gossip Girl print campaign, the CW used the headline "Mind-blowingly inappropriate!", a statement the PTC made to rebuke the show, to promote the new season.
Hilarious. Anyway, the PTC ain't going down without a yowl. It's contacted 136 major advertisers about the 90210 pre-screening issue. Cheers to the virtue of vigilance.
Image credit: the NY Post blog.
Three high school kids stand at the side of a track. One pulls out some chewing tobacco, then everyone's attention is captured by a rabbit with antlers. Bad taxonomy job? The creature spits tobacco out on the kids, everybody goes "Daaaang," suddenly somebody's missing a front tooth, and the moral is, don't chew tobacco.
"Dip. It can make your teeth fall out!"
By EnviroMedia for Spit It Out Texas. I don't get it. Off-topic, anti-tobacco ads -- no matter how disgusting -- always make me nostalgic for Big League Chew.